Remove prospect

Chris Koch

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Where is your mobile marketing center of gravity?

Chris Koch

Our customers and prospects—especially the younger ones—will be looking at smartphones as one of their primary computing platforms—if not the primary platform. Do you have situations where customers and prospects feel they might miss something by being disconnected from you even for a short while? Continuity. What do you think?

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What the slow death of B2B publishing means for marketers

Chris Koch

Publishers are left with a trickle of revenue and B2B companies discover just how uninterested a generic online audience is in their products and services. And this potential windfall isn’t limited to new prospects. It’s a no win for everybody except the ad agencies. Existing customers are also looking for new ideas.