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Buzz Marketing for Technology

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CMO Challenges in Driving Data into Insights

Buzz Marketing for Technology

With the goal being a seamless and consistent experience as customers and prospects pin pong across a variety of channels. And furthermore the path is unique to each company. To create data that can truly put you on the path to Strategic Intelligence has to become one of your New Year’s resolutions for 2010.

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CMO Challenges in Driving Data into Insights

Buzz Marketing for Technology

With the goal being a seamless and consistent experience as customers and prospects pin pong across a variety of channels. And furthermore the path is unique to each company. To create data that can truly put you on the path to Strategic Intelligence has to become one of your New Year’s resolutions for 2010. Tweet This!

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Make Your CFO a Social Media Fan

Buzz Marketing for Technology

All of that is a good start, but the results you need to justify your efforts will come by taking a holistic company approach. Results : 500,000 viral updates on company products. Here are some real-life examples and I am sure you can find others when you start thinking this way. Improved Customer Support. Finding intent to purchase.

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An Interview with Sean Geehan, CEO and Founder Geehan Group

Buzz Marketing for Technology

A B2C company like Starbucks, whose revenues are approximately $10 billion, has a huge number of customers, 70,000,000. Compare that to a $7 Billion B2B company like Celestica for example, which has only 100 customers. Even more daunting is that most B2B companies’ top 10-20% or their customers account for 90% of their revenue.