Biznology

MARCH 23, 2018

The result: you get higher quality prospects, with higher conversion rates and at lower cost than traditional outbound marketing. Turns out Hubspot’s own growth as a software company has been driven via cold calling through an inside sales team. But guess what? Budgets continue to shift to digital channels. But hold on. What a thrill!

B2B Marketing 190

B2B Marketing Work Management Marketing Management Opt-out 190

Biznology

JUNE 8, 2018

For example, I wrote the following in 2010: PageRank is designed to ensure that the most relevant, authoritative sites are listed at the top of search results. Some things have gotten easier since 2010. Most companies are not so lucky. Fortunately, there is a company that can do this for you. There are no shortcuts.

SEO 217

SEO Lead Scoring Lead Ranking Keywords 217

Biznology

APRIL 28, 2016

When it was published in 2010, most SEOs were trying to game Google’s algorithm. It is about using search query data as a proxy for audience interest about topics relevant to your company, and building content that satisfies those interests. This book is not about that at all. In our experience, that doesn’t work.

Advertising Agencies 80

Advertising Agencies Paid Search Agency Marketing & Strategy SEO 80

Biznology

APRIL 7, 2015

Visiting Paris was am important reminder for me as an expert in Search Engine Optimization (SEO) and Search Engine Marketing (SEM) that I had forgotten since living in Berlin, Germany, back in 2010 — half a decade ago. I remembered that we all live in a technological and innovation continuum, Europe doubly so and France trebly.

Google 80

Google Word of Mouth SEM Allocation 80

Biznology

AUGUST 24, 2012

But what we really want to know is: 1) How do my prospects buy, and how can I make their journey easier, faster, and more likely to result in a sale for my company? According to a 2010 Lenskold Group study , only 3% of business marketers are modeling for attribution. Not for assigning credit to any particular touch.

Marketing Attribution 80

Marketing Attribution Multi-Touch Attribution B2B Marketing Multi-Channel 80