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Tech layoffs? Great companies are actively hiring marketing technology talent

chiefmartech

A Dilbert cartoon from 2010 quipped that marketing was “just liquor and guessing.” But when you look forward and realize that there are approximately 333 million businesses in the world , that’s fewer than 1 martech/marketing ops pro per 400 companies. And some large, smart companies horde dozens of them.)

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The Marketing Book Podcast: “Forget the Funnel” by Georgiana Laudi

The Forward Observer

Forget the Funnel: A Customer-Led Approach for Driving Predictable, Recurring Revenue by Georgiana Laudi and Claire Suellentrop About the Book Your product is great. Many SaaS companies struggle with marketing. So why is marketing it so hard? Teams try everything they can to drive more traffic, leads, and signups.

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Top medical communications companies: Choosing the best for events

SpotMe Blog

On the hunt for the top medical communications companies to help you run better life science events? So, when it comes to medical communications companies, you’ll want to select the best so you can run events that help you achieve your business goals. What is a medical / healthcare communications company?

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7 Best Go-to-Market Strategies for EdTech Companies

SalesIntel

also features the most total venture capital funding for edtech companies with $8.3 That’s more than 40 times the amount they invested in 2010 (Source: Mckinsey ). Cost-effective : Email marketing is generally more cost-effective than other marketing channels, as it does not require a large budget for advertising or production.

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2022 CMOs Don’t Want 2010 Solutions: Why The Forrester Wave™ Misses the Mark

Metadata

The factors Forrester recommends B2B marketers focus on are: Business audience reach Business context reach Cross-channel capabilities B2B performance reporting Product vision Execution roadmap Market approach Commercial model Innovation roadmap Delivery model. Dear Forrester, It’s not 2010. Dear Forrester: what gives?

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How to cannibalize your own product well

Kevin Indig

Adding an AI chatbot to Search would mean Google would cannibalize itself , which only a few companies in history successfully accomplished. Apple set the basis for becoming the most valuable consumer company in the world when it replaced the iPod with the iPhone. But not every company is successful at market cannibalization.

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Building Loyalty Evolves with Data, Smartphones, and Personalization

Zoominfo

As part of go to market, loyalty initiatives include a mix of actions, such as VIP programs, product upsells, and campaigns for user-based reviews. The other quadrants include offer expansion, company transformation, and market expansion. Figure 1 : Various loyalty-related job titles have risen steadily at companies since 2010.

Loyalty 226