The Effective Marketer

JULY 16, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Don’t Forget Your Company History The recent advent of the lost NASA tapes (they lost the original tapes from the Apollo 11 mission, the first Moon landing, then found out that they had all been erased) got me thinking.

Paid Search Agency 100

Paid Search Agency Companies Marketing Budget Creation Work Management 100

Ambal's Amusings

JANUARY 31, 2011

Jonathan Kantor is the principal and founder of The Appum Group, " The White Paper Company ", and has been producing commercial white papers for the past 11 years. In August of this year, I was asked to do a presentation on social media. 5 Steps to a White Paper that Pulls in the Perfect Prospect. Michele Linn.

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Study 100

Industrial Marketing Today

DECEMBER 22, 2010

2010 has been another tough year for the industrial sector but I’m encouraged by all the good news that I’ve heard throughout the year about a modest rebound in U.S. In keeping with that spirit, here are my five most popular industrial marketing blog posts from 2010. Three Business Blogs with Proven ROI from Industrial Companies.

Top of Funnel 60

Top of Funnel B2B Thought Leadership Marketing Analytics Tools Curation 60

Biznology

JUNE 8, 2018

For example, I wrote the following in 2010: PageRank is designed to ensure that the most relevant, authoritative sites are listed at the top of search results. The problem with the earlier SEO theory is it presents SEO as a shortcut to traffic. Some things have gotten easier since 2010. Most companies are not so lucky.

SEO 217

SEO Lead Scoring Lead Ranking Keywords 217

Webbiquity

FEBRUARY 2, 2011

It helps move a prospect along the buying cycle. Stephanie Tilton says a company has developed enough content “when it has created content that answers prospects’ questions at each stage of the buying cycle,&# then outlines a process for determining exactly what that means in any given organization.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Adobe Experience Cloud Blog

OCTOBER 20, 2010

The focus of the 2010 User Summit was the transformation of how marketing and sales organizations work – and work together – to generate revenue. However, as we heard from many participants, successful companies are changing their ways and improving how they accelerate revenue performance. revenue touchpoints) across the revenue cycle.

Marketo 48

Marketo Work Management B2B Thought Leadership Salesforce.com 48

Adobe Experience Cloud Blog

AUGUST 31, 2010

The CSO Insights 2010 Lead Generation Optimization Study identifies some of the best practices that companies are focusing on to optimize their lead generation performance. Customer and prospect data continues to deteriorate. Only 8% of firms reported currency and correctness of prospect data was over 90%, an all-time low.

Lead Generation 48

Lead Generation Lead Ranking Lead Scoring Studies 48

Industrial Marketing Today

MAY 5, 2010

Using content or Inbound Marketing , you are able to make that key connection with your prospects by delivering specific content needed in order to make an informed decision. Your prospects are at different stages of their decision making process when they visit your site. You can’t satisfy all of them with one-size-fits all content.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Navigate the Channel

JANUARY 2, 2024

They offer a glimpse into the experiences of previous customers, helping prospective buyers make more informed choices. On the other hand, negative reviews can have just as much influence, as they create a sense of risk and uncertainty that can cause prospects to second guess or look for other options.

Psychographics 65

Psychographics Transparency Customer Satisfaction WOM 65

Martech

SEPTEMBER 13, 2021

We’ve got thousands of customers, but marketers switch companies every couple of years. In 2016, LinkedIn data revealed that people who graduated between 2001 and 2010 (aka millennials) worked for an average of 3-4 companies in the first 5 years post-graduation. Our customers love our technology and our service team.

Enterprise Management 102

Enterprise Management Work Management Contacts Marketing Management 102

Adobe Experience Cloud Blog

JANUARY 23, 2020

Expanding into global markets presents different challenges and approaches that work for one company may not work for another. Most companies looking to expand into new markets want to boost their sales and have identified a market in which they can see the potential for growth. One step at a time for global expansion.

Planning 152

Planning Business Work Management Marketing Management 152

The Effective Marketer

MAY 3, 2011

Companies need to be able to track and measure customer interactions from a reliable source and that has driven a lot of the recent interest in Marketing Automation and Customer Intelligence technologies. Vendors should therefore really work with their customers and prospects in trying to justify the purchase. United States License.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

The Effective Marketer

AUGUST 30, 2010

Then with all the triggers in place, sit back and watch the software do the job of sending the right message to the right prospect at the right time. Yup, it is more complicated when you get to the implementation phase of the program, and that’s where most companies fail. Wow, it’s magical! Yes, except for one little detail.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

The Effective Marketer

MAY 9, 2011

Besides the rise of social media as marketing channel, the emergence of marketing technology, more specifically Marketing Automation systems, in which you can configure the automated distribution of content to customers and prospects has been changing the way marketers see and create conent. Does it sound familiar? United States License.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Marketing Insider Group

OCTOBER 12, 2010

The company will not incur any expense until the meeting takes place, and you can be assured that if the meeting is valueless, you will not pay for it. Simplicity Of Programs These programs are notoriously simple to create as you only need to provide a list of target companies and a product, solution or service you want to sell.

Sales Management 100

Sales Management Telemarketing Work Management Campaigns 100

Marketing Insider Group

SEPTEMBER 9, 2010

Brands are valuable assets that companies create, nurture and maintain with great care, right? But while social media offers an opportunity to extend the reach of a brand message, it also presents great risks through that extension. But how do you measure brand value in the social age? It is so much bigger. Give them what they want.

Social Media 100

Social Media Branding Brand Identity Media 100

Marketing Insider Group

NOVEMBER 1, 2010

At the same time, you know that social media has changed the marketing landscape : shouting to prospects with endless email offers may produce leads but you’re worried about the longer term implications to your market. As I explain in this presentation , make social media part of everything you do. Amplify good news.

Marketing Mix 100

Marketing Mix Social Media Social Marketing Media 100

Ambal's Amusings

FEBRUARY 18, 2010

We asked Britton Manasco "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Britton Manasco helps firms become thought leaders and trusted authorities through value-rich content such as white papers, success stories and executive presentations. Britton Manasco.

Thought Leadership 100

Thought Leadership Ideal Customer Profiles B2B Thought Leadership Emarketing 100

Marketing Insider Group

AUGUST 12, 2010

In some companies “nurture happens&# almost by accident. Contacts from companies that are qualified as leads but not yet passed to sales can end up landing in the target list for an email blast or an event invitation. In other companies lead nurture is a very formal and well-defined process.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Ranking 100

The Effective Marketer

NOVEMBER 30, 2009

Corporate America usually relies on some form of compensation system which basically uses a reward/punishment method that tries to coerce people into doing what the company wants. How are you changing your customers and your prospects behavior? And how about your staff or your company’s employees? Some food for thought.

Marketing Budget Creation 100

Marketing Budget Creation Work Management Marketing Automation Services Marketing Budget 100

Content Marketing Institute

JANUARY 29, 2019

Jonathan Kranz covered how to make doors 2 and 3 work in his Content Marketing World presentation, Nightmare Marketing: How to Create Content for the Boring, Complex, and Undifferentiated Stuff that Scares the S@#t Out of Everybody Else. Here’s how the story was presented: Does raising the stakes work? Make the stakes the star.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Case Studies 98

Marketing Insider Group

JULY 1, 2010

How to Build a Community on Twitter This post includes an overview of the recommendations and steps for building a community on Twitter presented by Jeremy Victor. Harnessing the Power of Twitter: Tips from Guy Kawasaki The focus of this discussion is how companies can leverage Twitter to grow their businesses. All rights reserved.

Social Media 100

Social Media Resources Media Web 2.0 100

The Effective Marketer

JUNE 13, 2009

Free Marketing Stuff Can Sell As marketers our job is to generate brand awareness, educate our prospective customers on the benefits of our products and get them to purchase. And how do you reach even greater number of prospects? Will I get sales calls from each company that is presenting a class? Give away free stuff.

Marketing Automation Services 100

Marketing Automation Services Work Management Budget Programs Marketing Management 100

Marketing Insider Group

AUGUST 26, 2010

How to Build a Community on Twitter This post includes an overview of the recommendations and steps for building a community on Twitter presented by Jeremy Victor. Harnessing the Power of Twitter: Tips from Guy Kawasaki The focus of this discussion is how companies can leverage Twitter to grow their businesses. All rights reserved.

Social Media 100

Social Media Resources Media Web 2.0 100

Marketing Insider Group

MAY 3, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy May 4, 2010 7 Subscribe Why am I in Marketing? Michael Brenner May 16 2010 Thanks Barb. But that is all we do!

Planning 100

Planning Paid Search Agency Customer Satisfaction Enterprise Management 100

Convince & Convert

MAY 11, 2010

Yes, your prospective customers are confused and uncertain. You can study your Web analytics, and see which pages get the most traffic, and what questions are likely to be in prospects’ minds when they are on those pages. Or, you could survey Web site visitors, gathering data in real-time. How did I know that?

FAQ 137

FAQ Top of Funnel Paid Search Agency Social Media 137

KoMarketing Associates

APRIL 2, 2019

We already know that the B2B journey is powered by content as prospects want to self-educate. Which is why so many B2B companies are turning to thought leadership to build brand awareness, enhance decision makers’ trust, open the conversation, and help close business, according to research by Edelman and LinkedIn.

Thought Leadership 122

Thought Leadership B2B Thought Leadership Work Management Marketing Management 122

Marketing Insider Group

JULY 21, 2010

While this study was focused on IT Buyers, the implications for the B2B Marketer should be relevant across the prospect universe no matter which industries you serve. In phase 1, the 2 companies relied on a Question and Answer format to determine the impact of buying stage on the keyword combinations used by IT buyers.

Paid Search Agency 100

Paid Search Agency Web 2.0 Customer Satisfaction Keywords 100

The ROI Guy

OCTOBER 5, 2010

Content Marketing Challenges As a result, many of the survey participants indicated their number one challenge is producing enough engaging content (36%) , content which enables marketers to break through the clutter to make a meaningful connection and have a compelling dialogue with a prospect. Published: September 15, 2010.

Paid Search Agency 40

Paid Search Agency Companies Buying Cycle Budget Programs 40

Convince & Convert

MAY 2, 2016

Your employees are a valuable asset you should be leveraging as part of your marketing efforts from the day they start working at your company (or even before they start). Employee advocates can help showcase your company culture, gain trust and credibility, and increase reach and visibility. Gain Trust and Credibility.

Ad Building 100

Ad Building Peer-to-peer Social Media Trust Marketing 100

The Effective Marketer

JUNE 21, 2009

While corporate blogging, for instance, is a broad topic, the presentation focused on only certain aspects of corporate blogging, leaving a lot of stuff untold. This presentation was a great disappointment for me, since I have read so much great stuff from his blog and was expecting a bit more depth in his presentation.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

Marketing Insider Group

MAY 3, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy May 4, 2010 7 Subscribe Why am I in Marketing? Michael Brenner May 16 2010 Thanks Barb. But that is all we do!

B2B Marketing 100

B2B Marketing Planning Paid Search Agency Customer Satisfaction 100

The Effective Marketer

OCTOBER 14, 2009

How do you get pass that low level gatekeeper and get an introduction to the real decision maker at the company? And PWC is a company with thousands of people from all over the world, so although the fact that they worked for the same company is good, it doesn’t really ensure they know each other. United States License.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Budget Creation Marketing Management 100

readwrite

NOVEMBER 5, 2012

company that makes an app to help charities raise money says it may need some charity of its own, after nearly being run out of business because of changes to how Facebook lets it connect with its fans. Through most of 2010 the company placed advertisements in Facebook and its fan base quickly grew. “By

Small Business Marketing 40

Small Business Marketing Paid Search Agency Marketing Budget Companies 40

markempa

MAY 9, 2007

Lead nurturing is all about having consistent and meaningful communication with viable prospects (those that are “a fit” for your solution) regardless of their timing to buy. It’s not “following-up” every few months to find out if a prospect is “ready to buy yet?” companys focus. What’s lead nurturing? I hope you can make it.

Lead Generation 120

Lead Generation Lead Nurturing ROI Generation 120

Convince & Convert

MARCH 27, 2012

In my second trip down to SXSW , I had the distinct pleasure of presenting with Jay Baer , my good friend, a CMI consultant , and one of the best social media minds in the game. As a good content marketing best practice, we’ve put together the highlights of the presentation below, along with the downloadable SlideShare version.

Work Management 142

Work Management Marketing Management Marketing Automation Services Service 142

markempa

APRIL 5, 2007

I met Paul as a fellow presenter at MarketingSherpas Demand Generation Summit and I loved his presentation on podcasting. I met Paul as a fellow presenter at MarketingSherpas Demand Generation Summit and I loved his presentation on podcasting. Paul also writes the insightful Buzz Marketing for Technology Blog.

Lead Generation 120

Lead Generation Generation Leads Lead 120