Vidyard

APRIL 19, 2016

Vidyard recognized in the “Partner of the Year, LaunchPoint Technology” category for the success and impact of its video platform with joint Marketo customers. In 2015, Vidyard surpassed the milestone of more than 100 Marketo customers using its platform to boost marketing and sales performance.

Marketo 50

Marketo Bulldog Solutions Marketing Automation Services Advertising Agencies 50

Scoop.it

OCTOBER 5, 2023

Generating leads in SaaS now is different from what it was in 2010. Source: Marketo That’s why you should thoroughly examine the topic before getting to implementation. With the rise in competition, SaaS companies must find ways to stand out and win more customers. Benefits of ABM for SaaS companies Still not convinced?

Account Based Marketing 104

Account Based Marketing Marketing Strategy Marketing & Strategy Personalization 104

Conversica

AUGUST 14, 2019

5000 list for 2019, the most prestigious ranking of the nation’s fastest-growing private companies. Conversica is one of the most celebrated artificial intelligence companies shaping the future of work, and this latest honor from Inc. is the most recent nod for the company’s technical innovation and financial growth.

Work Management 75

Work Management Lead Scoring Lead Ranking Marketing Management 75

Adobe Experience Cloud Blog

DECEMBER 17, 2009

Two weeks before 2010. Twas two weeks before 2010 and all through the day, the marketers were working through the year-end disarray. So here at Marketo we did a quick list, of our views and misses and targets and hits. So here at Marketo we did a quick list, of our views and misses and targets and hits.

Marketo 48

Marketo Lead Scoring Lead Ranking Demographics 48

KoMarketing Associates

APRIL 25, 2013

Marketo is considered a leader in the lead management / marketing automation industry. We were honored that Marketo VP, Marketing Content and Strategy Jon Miller would take the time to answer a few questions KoMarketing Associates had on marketing automation.Here are our interview questions and responses. What is Marketing Automation?

Search Engine Marketing 120

Search Engine Marketing Marketing Automation Services Search Marketing Marketing Automation 120

Adobe Experience Cloud Blog

AUGUST 31, 2010

The CSO Insights 2010 Lead Generation Optimization Study identifies some of the best practices that companies are focusing on to optimize their lead generation performance. Customer and prospect data continues to deteriorate. Only 8% of firms reported currency and correctness of prospect data was over 90%, an all-time low.

Lead Generation 48

Lead Generation Lead Scoring Lead Ranking Studies 48

Adobe Experience Cloud Blog

JANUARY 23, 2020

Expanding into global markets presents different challenges and approaches that work for one company may not work for another. Most companies looking to expand into new markets want to boost their sales and have identified a market in which they can see the potential for growth. One step at a time for global expansion.

Planning 152

Planning Business Work Management Marketing Management 152

Engagio

JUNE 3, 2019

Some think it’s not real: ( Source: Dilbert, 2010 ). If it’s meaningful to your prospects, it’s meaningful. Jessica Kao, Marketo Champion of the Year (2018) and Director of Client Services at Digital Pi. The second aspect to meaningful marketing is the results it drives at the companies we work for. What a buzzkill.

Account Based Marketing 103

Account Based Marketing Paid Search Agency ABM Advertising Agencies 103

Ambal's Amusings

MAY 12, 2010

We asked Stephanie Tilton "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Stephanie Tilton is a seasoned white paper and case study writer who helps B2B companies advance the sales cycle by engaging prospects and customers. Stephanie Tilton.

Microsite 100

Microsite Buyer Personas Buying Cycle Emarketing 100

Customer Experience Matrix

JANUARY 5, 2010

I’m pleased to report that the 2010 edition of the Raab Guide to Demand Generation Systems is officially available today, with updated entries on all vendors (alphabetically: Eloqua , Manticore Technology , Market2Lead , Marketbright , Marketo , Neolane and Silverpop Engage B2B ). Social media. So much for 2009.

Marketing Automation Services 120

Marketing Automation Services Manticore Market2Lead Marketing Automation 120

Ambal's Amusings

MAY 17, 2010

Why should you engage prospects consistently across the complete buying cycle? Ardath Albee, B2B Marketing Strategist at Marketing Interactions , says that engaging prospects consistently drives more viable sales opportunities. We asked Ardath Albee "What are key marketing trends and predictions for 2010?

Emarketing 100

Emarketing Buying Cycle B2B Sales Marketo 100

Ambal's Amusings

JUNE 9, 2010

We asked "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Companies engaged in a complex sale must link thought leadership to intelligent client discovery. " 's Marketing Prediction for 2010. s Marketing Action for 2010. Related Blog Posts.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Ideal Customer Profiles Emarketing 100

Ambal's Amusings

JUNE 9, 2010

We asked "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Companies engaged in a complex sale must link thought leadership to intelligent client discovery. " 's Marketing Prediction for 2010. s Marketing Action for 2010. Related Blog Posts.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Ideal Customer Profiles Emarketing 100

Ambal's Amusings

FEBRUARY 3, 2010

We asked Gordon Graham "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" ” Gordon Graham's Marketing Prediction for 2010. It’s safe to say that in 2010, many B2B marketers will imitate each another. Gordon Graham' s Marketing Action for 2010.

Paper 100

Paper Content Marketo Consulting 100

Ambal's Amusings

AUGUST 18, 2010

We asked Joe Pulizzi "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Joe Pulizzi's Marketing Prediction for 2010. Choosing content tactics that tell a brand story that will resonate with customers and prospects. Joe Pulizzi's Marketing Action for 2010.

Marketing & Strategy 100

Marketing & Strategy Marketing Management Content Storytelling 100

Ambal's Amusings

AUGUST 11, 2010

We asked Tom Scearce "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Tom Scearce is the founder of Scearce Market Development and a 15-year marketing and sales veteran of leading media, technology, and business services companies. Tom Scearce.

Demand Generation Agencies 100

Demand Generation Agencies Marketo Demand Generation B2B Sales 100

Ambal's Amusings

FEBRUARY 28, 2010

Sarah Mitchell says that promoting a company through altruistic activity is going to be far more effective than slick advertising campaigns. We asked Sarah Mitchell "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" Sarah Mitchell 's Marketing Action for 2010.

Copywriting 100

Copywriting Sales Cycle Marketo Social Media 100

Ambal's Amusings

FEBRUARY 28, 2010

Sarah Mitchell says that promoting a company through altruistic activity is going to be far more effective than slick advertising campaigns. We asked Sarah Mitchell "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" Sarah Mitchell 's Marketing Action for 2010.

Copywriting 100

Copywriting Sales Cycle Marketo Social Media 100

Ambal's Amusings

FEBRUARY 28, 2010

Sarah Mitchell says that promoting a company through altruistic activity is going to be far more effective than slick advertising campaigns. We asked Sarah Mitchell "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" Sarah Mitchell 's Marketing Action for 2010.

Copywriting 100

Copywriting Sales Cycle Marketo Social Media 100

Ambal's Amusings

FEBRUARY 17, 2010

Sarah Mitchell says that promoting a company through altruistic activity is going to be far more effective than slick advertising campaigns. We asked Sarah Mitchell "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" Sarah Mitchell 's Marketing Action for 2010.

Promotion 100

Promotion Copywriting Sales Cycle Marketo 100

Ambal's Amusings

FEBRUARY 18, 2010

We asked Britton Manasco "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Companies engaged in a complex sale must link thought leadership to intelligent client discovery. " Britton Manasco's Marketing Prediction for 2010. Britton Manasco.

Thought Leadership 100

Thought Leadership Ideal Customer Profiles B2B Thought Leadership Emarketing 100

Adobe Experience Cloud Blog

JUNE 7, 2010

First off, many of the sessions focused on engaging more than our prospects, they focused on our customers and employees. Regardless of whether your company is the leader in your space, you must carry out the things the leader in the industry would do, creating the path to success.

Conference 48

Conference Customer Satisfaction BtoB B2B Sales 48

Customer Experience Matrix

DECEMBER 20, 2012

It suggests that neither Oracle nor Eloqua management felt the company was substantially undervalued. Oracle does have an existing B2B marketing automation product, based on the technology it acquired from Market2Lead in 2010. More concretely, Salesforce now has to think long and hard about Marketo ’s future.

Eloqua 120

Eloqua Marketing Automation Services Enterprise Management Marketing Automation 120

Ambal's Amusings

APRIL 14, 2010

We asked Steve Woods "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " As buyers gather the information and insights they need online, the role of field sales will fall precipitously " Steve Woods' Marketing Prediction for 2010. Steve Woods.

Buy 100

Buy Process B2B Thought Leadership Eloqua 100

The Effective Marketer

MAY 9, 2011

Besides the rise of social media as marketing channel, the emergence of marketing technology, more specifically Marketing Automation systems, in which you can configure the automated distribution of content to customers and prospects has been changing the way marketers see and create conent. Does it sound familiar? United States License.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Adobe Experience Cloud Blog

MARCH 4, 2011

to $206 million in 2010, according to Metrics 2.0. Immediate notification as to when prospects open your email gives you a jump on response. Immediate updates on prospects’ click behavior let marketers tweak messages and distribution, providing the best opportunity for targeted email marketing. Improve communication.

Email Marketing 48

Email Marketing Marketing Management Paid Search Agency RSS 48

markempa

AUGUST 1, 2007

MarketingSherpa just published an interview with Marketo CEO Phil Fernandez from a marketing view point and Barry Trailer, Co-Founder, CSO Insights who brings a sales perspective. FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext.

Lead Generation 120

Lead Generation B2B Sales Sales Qualified Leads Top of Funnel 120

EveryoneSocial

JULY 24, 2018

While the importance of social media has been taken more seriously by companies in the last few years, many (particularly in the B2B space) are not focusing much attention as they should to social. As mentioned in the intro, just because your company invests some time on social media and sharing, doesn’t make your company a social business.

Marketing Automation Services 67

Marketing Automation Services B2B Thought Leadership Work Management B2B 67

Adobe Experience Cloud Blog

DECEMBER 21, 2010

in 2010 according to eMarketer. Many B2B companies understand creating content, syndicating content from places like B2B blogs and following up with prospects, but many lack an engagement strategy. It takes an overall strategy to listen and build relationships with prospects and customers – and not just for the sale.

Social Media 48

Social Media B2B Marketing Social Marketing Planning 48

MLT Creative

MAY 19, 2010

Eloqua can work with a company that's just getting started, or improve the sophistication of existing marketing efforts. Genius Genius is the only marketing automation system that facilitates both lead-nurturing work flows and real-time prospect qualification alerts. It is broken up into two products: Genius Pro and Genius Enterprise.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

Adobe Experience Cloud Blog

FEBRUARY 15, 2011

by Bill Binch B2B companies don’t have the same luxury that businesses had in former years, when sales controlled consumer behavior. Better alignment with marketing : The changes in buyer behavior have altered the sales process, as most buyers are no longer dependent on the company as the sole provider of product/service information.

Top of Funnel 48

Top of Funnel Forecasting Digital Marketing Funnels Sales Qualified Leads 48

Adobe Experience Cloud Blog

MAY 23, 2010

Mark Wilson , VP of corporate marketing for database technology company Sybase, shares with B2B Magazine the top B2B marketing trends that will emerge in 2010, including how social media efforts must become more systematic. and social media have impacted her company, Phone Works. discusses the impact of Web 2.0

Social Media 48

Social Media Media Web 2.0 B2B 48

Adobe Experience Cloud Blog

MAY 17, 2011

Therefore, creating scoring criteria that take into account the ever-changing demographic and psychographic elements of your prospective customers is crucial. Automated lead management can help you tweak your scoring practices so that you keep up with the changing face of your prospects. Unfortunately, it also can be time consuming.

Sales Leads 48

Sales Leads Lead Scoring Lead Ranking Top of Funnel 48

Adobe Experience Cloud Blog

AUGUST 15, 2012

He then dove into the various ways to touch prospects while they’re “on the go.” An example of his happened to be one of my favorite ways to engage with companies while out, QR (Quick Response) codes (a.k.a. Maria Pergolino, Senior Director of Marketing, Marketo (@InboundMarketer). billion own a toothbrush. Ballsy move, I know.

Mobile Marketing 48

Mobile Marketing Planning Marketo Marketing & Strategy 48

Adobe Experience Cloud Blog

JUNE 27, 2010

The days are long gone when sales representatives could rely on their ability to “read” prospects to make the sale, thanks to buyers researching their purchases online. Progress beyond tracking and reporting on prospect information, and instead become integral parts of communities. technologies to provide sophisticated sales insight.

CRM 48

CRM Marketing Management Jigsaw Web 2.0 48

Adobe Experience Cloud Blog

NOVEMBER 28, 2011

You built your company Facebook page, LinkedIn and Twitter accounts and you sat back and waited for the prospects to bang down your door. Your keywords are the unique footprints prospects can follow to your brand. The average social media activity of Forbes 100 companies in 2010 showed a consistent weekly effort ( InsideView ).

Demand Generation 48

Demand Generation Social Media Demand Generation 48

Adobe Experience Cloud Blog

NOVEMBER 26, 2009

At this Dreamforce 2009 session led by Fernando Obregon Almazan, salesforce.com; Lorena Vales, salesforce.com; and Jonathan Hersh, salesforce.com, marketers learned about how and why companies should participate in social networking to generate brand awareness and create a viral effect when clients or prospects recommend their products.

Salesforce.com 48

Salesforce.com Social Networks Peer-to-peer Effectiveness 48