markempa

NOVEMBER 22, 2006

The DMA report found that the phone and e-mail produced the highest response rates respectively—among direct marketing media channels in terms of generating leads. The report also found that e-mail continues to have a high response rate too. The report also found that e-mail continues to have a high response rate too.

Response Rate 120

Response Rate Lead Generation BtoB Telemarketing 120

markempa

JUNE 26, 2006

« Podcast: Duct Tape meets Lead Generation for the Complex Sale | Main | Podcast: Interview on the Cullinane & Green Report » Direct mail for the complex sale that really works With the proliferation of e-mail and its resulting abuses, direct mail has become almost a novel approach by comparison.

Lead Generation 120

Lead Generation B2B Sales Work Management B2B Thought Leadership 120

markempa

NOVEMBER 18, 2005

« Getting your sales channel to really follow-up on sales leads | Main | Its a New Year for Lead Generation for the Complex Sale » E-Mail Marketing Relevance Tips And Resources For B2B Lead Generation Universally, marketers love to use e-mail marketing for nurturing and cultivating future opportunities with their target audiences.

Lead Generation 120

Lead Generation Relevance Resources B2B Marketing 120

markempa

JUNE 7, 2005

« Cold Calling Tips for the complex sale | Main | Give Lead Generation Some Respect » Paper Direct Mail is Not Dead Jim Logan tells us why Paper Direct Mail is Not Dead. Jim also shares ideas on how to leverage direct mail and combine it with other lead generation modalities to capture a higher response rate.

Paper 120

Paper Lead Generation Generation B2B Thought Leadership 120

Martech

MARCH 25, 2024

Companies don’t want to do the hard work of increasing our sophistication. It means we’re still talking about issues that were hot buttons back in 2010 and 2013 when people thought of it as the cheap and easy channel. Mail (a.k.a. That’s it. They want to focus on the easy path. And that’s sad!

Burn Rate 74

Burn Rate Opt-out Opt-in Ad Frequency 74

B2B Digital Marketer

MARCH 30, 2023

Jay was a direct mail specialist and managed all mailing for U.S. Friends from college had started the first Internet company in Arizona, and they needed marketing help. Jay was head of sales and marketing for an Internet company, back when domain names were still free. Senator and former Presidential nominee John McCain.

Top of Funnel 59

Top of Funnel Digital Marketing Funnels Work Management Marketing Management 59

Zoominfo

OCTOBER 21, 2018

In a 2010 blog post, ZoomInfo discussed the emergence of video as an effective vehicle for B2B marketing communications. Check out Hubspot’s video about E-mail subject lines below—it’s short, entertaining, packed with personality, and most importantly, it’s helpful! Check out one of ZoomInfo’s recent webinars below: 3.

Webinar Metrics 157

Webinar Metrics Video Marketing Marketing Strategy Marketing & Strategy 157

SendX

MAY 30, 2019

They started with 12 people on their mailing list. These were largely people who were close to us with large followings or access to companies that sent out blasts on our behalf.” They also made it easy for their employees to pass their message to entire companies. Mail just by typing in the name of the contact.

Word of Mouth 157

Word of Mouth Email Campaigns Campaigns Generation 157

Online Marketing Institute

NOVEMBER 1, 2010

Here are some of the more interesting things found in the January, 2010 survey: 1) Social media became the hot new marketing tool. With the company Web site, these four items are the parts of the mix that B2B marketers MUST get right before venturing into social waters. What does work? So what does all of this mean?

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

markempa

MARCH 2, 2006

« Podcast Segment 3: Selling to BIG Companies | Main | Podcast Segment 1: Selling to BIG Companies » Podcast Segment 2: Selling to BIG Companies Segment 2 from my 1-hour live interview with Jill Konrath, Chief Sales Officer and author of Selling to Big Companies. MB) Whats the proper role of marketing?

Segmentation 120

Segmentation Lead Generation Paid Search Agency B2B Thought Leadership 120

illumin

SEPTEMBER 25, 2023

A screenshot of the Six Degrees login page Bolt was designed by Dan Pelson to give teenagers a dedicated space to connect with other teens through email, voice mail, chat, and message boards. This was followed in 2006 with the creation of Twitter and later by the 2010 launch of Instagram.

Social Media 52

Social Media Social Marketing Media Paid Social Agency 52

Ambal's Amusings

FEBRUARY 3, 2010

We asked Gordon Graham "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" ” Gordon Graham's Marketing Prediction for 2010. It’s safe to say that in 2010, many B2B marketers will imitate each another. Gordon Graham' s Marketing Action for 2010.

Paper 100

Paper Content Marketo Consulting 100

Outgrow

JANUARY 22, 2020

Finch runs his own company, Finch Media Ltd. She spent over a dozen years in various companies until she co-founded the Affiliate Summit Corporation in 2003 with Shawn Collins on a $400 investment. With her idea shot down by the owner of her company, she went and self-funded herself. Finch Sells. Martin Osborn, a.k.a.

Paid Search Agency 101

Paid Search Agency Advertising Agencies Outgrow Work Management 101

ViewPoint

JANUARY 26, 2012

Ruth Stevens is Founder of eMarketing Strategy , a consulting practice that assists companies in building their customer acquisition and retention strategies. That compares to $7 billion spent on direct mail and $4.5 Better yet, but more expensive, is dimensional mail, delivered by an express mail service.

B to B 120

B to B netFactor Media SEM 120

Ambal's Amusings

JUNE 9, 2010

We asked "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Companies engaged in a complex sale must link thought leadership to intelligent client discovery. " 's Marketing Prediction for 2010. s Marketing Action for 2010. Over to you.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Ideal Customer Profiles Emarketing 100

Ambal's Amusings

JUNE 9, 2010

We asked "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Companies engaged in a complex sale must link thought leadership to intelligent client discovery. " 's Marketing Prediction for 2010. s Marketing Action for 2010. Over to you.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Ideal Customer Profiles Emarketing 100

Ambal's Amusings

MAY 5, 2010

We asked Jon Miller "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Leads from inbound sources convert to revenue much better than leads from traditional sources " Jon Miller's Marketing Prediction for 2010. Jon Miller 's Marketing Action for 2010.

Allocation 100

Allocation Brand Identity Branding B2B Thought Leadership 100

Ambal's Amusings

JULY 6, 2010

Dave Fleet, Account Director at Thornley Fallis Communications, urges companies to communicate across multiple media, over a sustained period of time, in order to succeed.We asked Dave Fleet "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" A tweet may be missed.

Social Media 100

Social Media Media Paid Search Agency Advertising Agencies 100

Ambal's Amusings

APRIL 19, 2010

We asked Patsi Krakoff "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?". Patsi Krakoff's Marketing Prediction for 2010. Owners are the natural voices of their companies. Companies should dedicate pages on their sites to the people who work there. Over to you.

Personalization 100

Personalization Content Marketo Small Business Marketing 100

Ambal's Amusings

MAY 12, 2010

We asked Stephanie Tilton "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Stephanie Tilton is a seasoned white paper and case study writer who helps B2B companies advance the sales cycle by engaging prospects and customers. Stephanie Tilton. Over to you.

Microsite 100

Microsite Buyer Personas Buying Cycle Emarketing 100

Ambal's Amusings

FEBRUARY 28, 2010

Sarah Mitchell says that promoting a company through altruistic activity is going to be far more effective than slick advertising campaigns. We asked Sarah Mitchell "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" Sarah Mitchell 's Marketing Action for 2010.

Copywriting 100

Copywriting Sales Cycle Marketo Social Media 100

Ambal's Amusings

FEBRUARY 28, 2010

Sarah Mitchell says that promoting a company through altruistic activity is going to be far more effective than slick advertising campaigns. We asked Sarah Mitchell "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" Sarah Mitchell 's Marketing Action for 2010.

Copywriting 100

Copywriting Sales Cycle Marketo Social Media 100

Ambal's Amusings

FEBRUARY 28, 2010

Sarah Mitchell says that promoting a company through altruistic activity is going to be far more effective than slick advertising campaigns. We asked Sarah Mitchell "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" Sarah Mitchell 's Marketing Action for 2010.

Copywriting 100

Copywriting Sales Cycle Marketo Social Media 100

Convince & Convert

FEBRUARY 19, 2010

link] Clinton Bonner Another #SXSW Accelerator company, this time covered by @jaybaer [link] –> @NutshellMail [link] 451 Heat New Email Service NutshellMail Simplifies Social Media [link] Would you use this service? In the meantime I have received my first mail and especially the Twitter search I found handy. what do you do?

Social Media 115

Social Media Media Paid Search Agency PR 115

Ambal's Amusings

FEBRUARY 17, 2010

Sarah Mitchell says that promoting a company through altruistic activity is going to be far more effective than slick advertising campaigns. We asked Sarah Mitchell "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" Sarah Mitchell 's Marketing Action for 2010.

Promotion 100

Promotion Copywriting Sales Cycle Marketo 100

Convince & Convert

SEPTEMBER 14, 2010

With social media, we can join conversations previously hidden, but what we need is the same as ever: a way to reach you – the places you metaphorically live, the clubs you frequent, the places you hang out, the company you keep. We don’t need sCRM for social media anymore than we needed pCRM for phones, or eCRM for e-mail.

Social Media 123

Social Media Work Management Marketing Management Media 123

Ambal's Amusings

AUGUST 11, 2010

We asked Tom Scearce "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Tom Scearce is the founder of Scearce Market Development and a 15-year marketing and sales veteran of leading media, technology, and business services companies. Tom Scearce. Over to you.

Demand Generation Agencies 100

Demand Generation Agencies Marketo Demand Generation B2B Sales 100

Ambal's Amusings

FEBRUARY 17, 2010

While many companies may be focusing on quantity, the ones that will succeed will be those who focus on quality. Michele predicts that content will continue to be a driving force in B2B marketing in 2010, especially as companies try to take advantage of social media. What actions should marketers take in 2010?

Content 100

Content Buyer Personas Marketo Consulting 100

Ambal's Amusings

FEBRUARY 18, 2010

We asked Britton Manasco "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Companies engaged in a complex sale must link thought leadership to intelligent client discovery. " Britton Manasco's Marketing Prediction for 2010. Britton Manasco.

Thought Leadership 100

Thought Leadership Ideal Customer Profiles B2B Thought Leadership Emarketing 100

Ambal's Amusings

MAY 10, 2010

We asked Maria Pergolino "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Maria Pergolino's Marketing Prediction for 2010. Maria Pergolino's Marketing Action for 2010. 2010 Content Marketing Trends and Predictions. Maria Pergolino. Over to you.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

Customer Experience Matrix

APRIL 26, 2011

Summary: MakesBridge offers a full set of marketing automation features with some special strengths that will appeal especially to small companies. This group of marketers has different needs from even slightly larger companies. The company started in 2001 as an email service provider and still offers a $29.95

Small Business Marketing 120

Small Business Marketing Work Management Features Marketing Management 120

Ambal's Amusings

JANUARY 21, 2010

We asked Bob Gilbreath "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010" Bob Gilbreath is Chief Marketing Strategist at Bridge Worldwide (one of the nation’s largest digital advertising agencies) and author of “ The Next Evolution of Marketing ” Bob Gilbreath.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Marketo Tagging 100

Ambal's Amusings

FEBRUARY 16, 2010

We asked Seamus Walsh "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Seamus Walsh 's Marketing Prediction for 2010. Seamus Walsh 's Marketing Action for 2010. Booz & Company, The Promise of Private-label Media. Seamus Walsh. Over to you.

Video Marketing 100

Video Marketing Broadcasting Marketo Custom Publishing 100

Ambal's Amusings

AUGUST 18, 2010

We asked Joe Pulizzi "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Joe Pulizzi's Marketing Prediction for 2010. Joe Pulizzi's Marketing Action for 2010. Without ownership in a company, all departments will vie for this control. Over to you.

Marketing & Strategy 100

Marketing & Strategy Marketing Management Content Storytelling 100

Digilant

JANUARY 10, 2023

Omnichannel marketing , first introduced in 2010, began as a way of connecting brick-and-mortar and desktop experiences. It began with traditional forms of advertising, such as PR and direct mail, but continues to expand into digital advertising channels today. However, both strategies have evolved drastically since they first arrived.

Planning 52

Planning Marketing Plans Paid Search Agency Ad Building 52

Ambal's Amusings

JULY 28, 2010

We asked Jessie Paul "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Jessie Paul's Marketing Prediction for 2010. Jessie Paul's Marketing Action for 2010. 2010 Content Marketing Trends and Predictions. How should marketers tackle this challenge?

Campaigns 100

Campaigns Conversion Ning Allocation 100

Ambal's Amusings

APRIL 14, 2010

We asked Steve Woods "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " As buyers gather the information and insights they need online, the role of field sales will fall precipitously " Steve Woods' Marketing Prediction for 2010. Steve Woods.

Buy 100

Buy Process B2B Thought Leadership Eloqua 100