Ambal's Amusings

DECEMBER 31, 2010

Enjoy the following collated list of best blog posts from Connect the Docs in 2010. 2010 Content Marketing Trends and Predictions. Companies that learn the new marketing lessons, and implement them well, will be big winners going forward. A big thank you to all our readers, guest bloggers and interviewees! Top 5 BLOG POSTS.

Viral Marketing 100

Viral Marketing Best Practices Paper Blogger 100

Ambal's Amusings

JANUARY 28, 2010

How will social media marketing evolve in 2010? We have invited 2 Social Media Icons - Pam Brossman and Chris Garrett - to shed light on the following question: "What do you foresee as the biggest change that will happen in social media marketing in 2010? How should marketers and businesses adapt to this change?"

Social Media 100

Social Media Social Marketing Media Web 2.0 100

Hubspot

JUNE 10, 2020

In 2020, many companies have needed to pivot to virtual conferences. Here, we've cultivated a list of seven companies hosting amazing virtual conferences. Fortunately, attending a virtual conference is much cheaper than attending in-person (especially since your company doesn't also have to pay for travel expenses).

Conference 96

Conference Paid Search Agency Companies Peer-to-peer 96

Hubspot

JANUARY 11, 2018

"Ladder -- a growth hacking company" had a nice ring to it when I started my company a few years ago. As one of the few agencies in the industry using data-driven methods to launch and scale companies, I thought associating our brand with "growth hacking" would make us seem like a valuable, forward-thinking group.

Paid Search Agency 152

Paid Search Agency Advertising Agencies Companies Startups 152

Convince & Convert

FEBRUARY 2, 2015

Tweetable Moments Content is the blood that flows through all organs of the company. Carlos_Abler Tweet This Carlos Abler was given the opportunity to jump in as the “content czar” at 3M after he had been working for the company as a contractor in 2010.

Paid Search Agency 141

Paid Search Agency Content Marketing Companies Verticals 141

ClearVoice

JULY 27, 2023

Slogans and taglines are fundamental identity content for brands — the essential, memorable words that differentiate a brand or company, and ideally, serve to trigger consumer awareness and persuasion. A lot of people think a company mission statement or manifesto is the same as a slogan. Why was it created? What area will it impact?

Paid Search Agency 52

Paid Search Agency Companies Work Management Marketing Management 52

WriteSpark

FEBRUARY 1, 2011

As a possible reason for this rating, the report concludes that the content produced by tech companies is not matched to the different information needs of buyers at different stages of their decision cycle. Has your company made this analysis?

Paid Search Agency 120

Paid Search Agency Companies Content Marketing Buying Cycle 120

WriteSpark

FEBRUARY 1, 2011

As a possible reason for this rating, the report concludes that the content produced by tech companies is not matched to the different information needs of buyers at different stages of their decision cycle. Has your company made this analysis?

Paid Search Agency 120

Paid Search Agency Companies Content Marketing Buying Cycle 120

Webbiquity

FEBRUARY 16, 2011

43% of employees at the largest companies in the US use LinkedIn for professional reasons, compared to 11% on Facebook. And on the buying side, a study from the ITSMA revealed that “LinkedIn is used by 58% of the respondents to find information or to talk to colleagues about solutions in the context of a purchase.

Linkedin 100

Linkedin Tactics Tips Work Management 100

Hinge Marketing

JANUARY 29, 2020

Companies today face new challenges. And only the most proactive companies will keep up with swift changes in buyer behavior. These exceptional companies were able to grow 3X faster than average. What sets these companies apart? First, companies use research to inform branding and marketing strategy.

Marketing Budget 118

Marketing Budget Studies Paid Search Agency Work Management 118

Zoominfo

AUGUST 19, 2018

In a 2010 blog post, we state that in order to stay viable, B2B companies need to hire a social media manager. In 2010, a search for social media managers on Indeed.com returned 7,100 results. Social media can be a scary place for companies these days. Today, the role of a social media manager is more important than ever.

Social Media 174

Social Media Work Management Marketing Management Media 174

Hubspot

FEBRUARY 18, 2020

Sean confidently expresses how he envisions the company's thrilling growth, impressing two out of the three start-up enthusiasts. And then, right before his sudden departure, Sean offers a piece of advice to the crew, a recommendation that Eduardo passive-aggressively states was Sean's biggest contribution to the company: "Drop the The.

Paid Search Agency 91

Paid Search Agency Companies Social Networks Lock-In 91

Webbiquity

JANUARY 24, 2011

Monitor social media discussions of your company or product in real time? Economic conditions may have been tough in 2010, but there was no shortage of online innovation. A handy way to supplement your email contact list with information about those prospects from the most popular social networks. Create animations?

Social Media 100

Social Media Tools Buzz Media 100

The Effective Marketer

JULY 16, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Don’t Forget Your Company History The recent advent of the lost NASA tapes (they lost the original tapes from the Apollo 11 mission, the first Moon landing, then found out that they had all been erased) got me thinking.

Paid Search Agency 100

Paid Search Agency Companies Marketing Budget Creation Work Management 100

Conversica

AUGUST 14, 2019

5000 list for 2019, the most prestigious ranking of the nation’s fastest-growing private companies. Conversica is one of the most celebrated artificial intelligence companies shaping the future of work, and this latest honor from Inc. is the most recent nod for the company’s technical innovation and financial growth.

Work Management 75

Work Management Lead Scoring Lead Ranking Marketing Management 75

Marketing Insider Group

JULY 21, 2020

That same McKinsey study reported that in 2010, the percentage of online CPG purchases was already at six percent. An overwhelming number of consumers (70 percent) already depend on user reviews for information about products and services. Even for B2B companies, VR will account for 40 percent of their buyer experiences by 2022.

Marketing AI 567

Marketing AI Stats Planning Case Studies 567

Tomorrow People

OCTOBER 3, 2017

Remember 2010? 2010 saw the inception of the Content Marketing Institute , and a growing realisation that content was the way forward. But let’s face it — it’s not 2010 anymore. Its algorithms and search engine rankings are increasingly adept at rewarding content that is quality, informative and original.

Advertising Agencies 239

Advertising Agencies Paid Search Agency Ad Agencies Content Marketing 239

Ambal's Amusings

JANUARY 31, 2011

Jonathan Kantor is the principal and founder of The Appum Group, " The White Paper Company ", and has been producing commercial white papers for the past 11 years. Prior to this year, my perception of Twitter was that of a useless text-messaging medium designed to send friends obscure personal information.

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Study 100

Marketing Insider Group

AUGUST 5, 2020

Generation Z consists of people who were born from 1995 to 2010. Companies that want to expand their marketing efforts beyond North America and reach these new consumers will have to think carefully about how best to reach them. By 2030 this percentage is expected to drop to just under 37% as Generation Z starts to come of age.

Trends 342

Trends Planning Enterprise Management Paid Search Agency 342

Biznology

MARCH 23, 2018

Turns out Hubspot’s own growth as a software company has been driven via cold calling through an inside sales team. Back in 2010, I was invited to become a contributor to Harvard Business Review ’s online publication. But guess what? Ironic, isn’t it? What a thrill! But here’s the larger irony, which made me both laugh and cry.

B2B Marketing 190

B2B Marketing Work Management Marketing Management Opt-out 190

Brandwatch Marketing

FEBRUARY 23, 2024

But what about those B2B companies that sell their services to other businesses? What about companies that, though hugely successful and large, don’t get talked about much online, and perhaps have a lower number of customers? When these companies enter the social listening space, they are faced with many different challenges.

Brand Identity 59

Brand Identity Branding B2B Eye-Tracking 59

B2B Marketing Traction

DECEMBER 16, 2010

Are you on the fence about a Facebook company page for your business? Here are 11 reasons you may want to create a presence on Facebook in 2011 and beyond, no matter if you are a business-to-consumer or business-to-business (B2B) company. I t doesn’t take long to create and maintain a Facebook company page.

Facebook 100

Facebook Paid Search Agency Companies Ideal Customer Profiles 100

Brandwatch Marketing

FEBRUARY 23, 2024

But what about those B2B companies that sell their services to other businesses? What about companies that, though hugely successful and large, don’t get talked about much online, and perhaps have a lower number of customers? When these companies enter the social listening space, they are faced with many different challenges.

Brand Identity 52

Brand Identity Branding B2B Eye-Tracking 52

Oktopost

FEBRUARY 3, 2020

While Instagram has been around since 2010, it’s only recently evolved as a platform to fuel engagement through building rapport and reach future audiences who will one day become B2B decision-makers. Connect with other B2B companies in your industry with a similar audience profile. Tip #5: Highlight Company Culture.

B2B 124

B2B Ideal Customer Profiles Social Media Tips 124

Adobe Experience Cloud Blog

OCTOBER 20, 2010

The focus of the 2010 User Summit was the transformation of how marketing and sales organizations work – and work together – to generate revenue. However, as we heard from many participants, successful companies are changing their ways and improving how they accelerate revenue performance.

Marketo 48

Marketo Work Management B2B Thought Leadership Salesforce.com 48

BOP Design

JANUARY 26, 2023

Because the use of an outdated font or icon will make your company and branding look “old-school” in a negative way or out of touch. Inexperienced designers or marketers often try to stuff as much information into a website as possible without leaving any room to breathe or letting the visitor’s eyes rest.

Design 119

Design B2B Paid Search Agency Copyright 119

Biznology

JUNE 8, 2018

For example, I wrote the following in 2010: PageRank is designed to ensure that the most relevant, authoritative sites are listed at the top of search results. The primary way that a site gains authority is by publishing insightful, accurate, or definitive information in a compelling way, so that other people will want to link to it.

SEO 217

SEO Lead Scoring Lead Ranking Keywords 217

Martech

NOVEMBER 7, 2022

The company was in bad financial condition long before Elon Musk bought it, only turning a profit twice in the last decade. Many companies have boosted their reputation for customer service by rapid response to complaints. Google understood that and offered $10 billion for the company in 2010. TikTok $46.86 Facebook $30.75

Cost 107

Cost Advertising Channels Advertising Agencies Paid Search Agency 107

Schubert B2B

FEBRUARY 18, 2022

It’s hard to believe that Google has only been around for two decades; many people find it hard to remember what it was like before the company existed because it plays such an integral role in our daily lives. A direct competitor is a company that is offering the same product and has the same customer base as you.

Google 127

Google Lead Scoring Lead Ranking Marketing Analytics Tools 127

Online Marketing Institute

NOVEMBER 1, 2010

Here are some of the more interesting things found in the January, 2010 survey: 1) Social media became the hot new marketing tool. With the company Web site, these four items are the parts of the mix that B2B marketers MUST get right before venturing into social waters. Their activities enrich and inform our products and services.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Zoominfo

OCTOBER 21, 2018

In a 2010 blog post, ZoomInfo discussed the emergence of video as an effective vehicle for B2B marketing communications. If written correctly, blogs inform and entertain your audience with relevant content that matters to them, effectively establishing trust with your brand. Check out one of ZoomInfo’s recent webinars below: 3.

Webinar Metrics 157

Webinar Metrics Video Marketing Marketing Strategy Marketing & Strategy 157

Webbiquity

FEBRUARY 2, 2011

Stephanie Tilton says a company has developed enough content “when it has created content that answers prospects’ questions at each stage of the buying cycle,&# then outlines a process for determining exactly what that means in any given organization. How to Take Advantage of the New B2B Buying Behavior by Fast Company.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Customer Experience Matrix

JUNE 13, 2016

It gives Microsoft access to a rich trove of personal and company information, something it didn’t have before (although Microsoft probably collected more personal and company data than most of us realize). LinkedIn is primarily a social network with revenue from subscriptions, recruiting services, and advertising.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vendors Linkedin 120

NuSpark Consulting

JANUARY 21, 2019

Another email marketing best practice is not to talk about yourself or your company. In 2005, HubSpot gave birth to the concept of inbound marketing , which was all about attracting people to your company with informative content, search-engine-optimization and social media marketing. Rule 2: Thou Shalt Not Talk About Yourself.

Marketing AI 164

Marketing AI Practices Account Based Marketing Best Practices 164

Industrial Marketing Today

FEBRUARY 7, 2011

As part of a new Web design project that I’m working on for an engineering company, I’ve spent quite a bit of time in the past two weeks reviewing Websites of well-known engineering, procurement and construction (EPC) companies. I figured these companies would be great examples of marketing with content. billion in Q2-2010.

Paid Search Agency 60

Paid Search Agency Companies Content Buying Cycle 60

seo.co

FEBRUARY 3, 2022

The marketing term “gamification” was coined in 2002 by Nick Pelling, but didn’t become popular until 2010. According to Gartner , more than 70% of the top 2,000 companies are expected to have at least one gamified application by the end of 2014. This data can supply powerful customer information. billion by 2018. Conclusion.

Dwell 98

Dwell Marketing Websites SEO Ad Frequency 98

readwrite

APRIL 22, 2010

According to Taptu, mobile shopping and services sites make up close to 25% of all mobile-friendly sites in the company’s index, followed by sites in the “photo and design” category (17.7%). Top 10 Mobile Trends of 2010: – Part 1: Design & Development. Social sites rank third with 9.2%.

Mobile Marketing 40

Mobile Marketing Trends Mobile Advertising Web 2.0 40