Biznology

JUNE 8, 2018

Google doesn’t rank anything based solely on how well the semantics of the piece relate to the query. Your content can be indexed by Google for the keywords it contains. For example, I wrote the following in 2010: PageRank is designed to ensure that the most relevant, authoritative sites are listed at the top of search results.

SEO 217

SEO Lead Scoring Lead Ranking Keywords 217

Webbiquity

JANUARY 24, 2011

Monitor social media discussions of your company or product in real time? Economic conditions may have been tough in 2010, but there was no shortage of online innovation. A handy way to supplement your email contact list with information about those prospects from the most popular social networks. Create animations?

Social Media 100

Social Media Tools Buzz Media 100

Webbiquity

FEBRUARY 16, 2011

43% of employees at the largest companies in the US use LinkedIn for professional reasons, compared to 11% on Facebook. LinkedIn New Feature – Follow Company by Success CREEations. LinkedIn Launches ‘Company Pages’ by MediaPost Online Media Daily. LinkedIn’s new company pages by eConsultancy.

Linkedin 100

Linkedin Tactics Tips Work Management 100

Webbiquity

AUGUST 5, 2010

Learn how to make your blog the center of your social media efforts, build traffic, write great posts and more here in some of the best tips, tactics and guidance for blogging of 2010 so far. 100+ SMB Blogging Ideas to Kick Start 2010 by Small Business Trends. Post on Google Buzz. Running low on inspiration? Muse taking a break?

Business Blogging 100

Business Blogging Tips PageRank Business 100

The Effective Marketer

JULY 16, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Don’t Forget Your Company History The recent advent of the lost NASA tapes (they lost the original tapes from the Apollo 11 mission, the first Moon landing, then found out that they had all been erased) got me thinking.

Paid Search Agency 100

Paid Search Agency Companies Marketing Budget Creation Work Management 100

Martech

NOVEMBER 7, 2022

The company was in bad financial condition long before Elon Musk bought it, only turning a profit twice in the last decade. Many companies have boosted their reputation for customer service by rapid response to complaints. Google understood that and offered $10 billion for the company in 2010. TikTok $46.86

Cost 103

Cost Advertising Channels Advertising Agencies Paid Search Agency 103

Industrial Marketing Today

DECEMBER 22, 2010

2010 has been another tough year for the industrial sector but I’m encouraged by all the good news that I’ve heard throughout the year about a modest rebound in U.S. In keeping with that spirit, here are my five most popular industrial marketing blog posts from 2010. Three Business Blogs with Proven ROI from Industrial Companies.

Top of Funnel 60

Top of Funnel B2B Thought Leadership Marketing Analytics Tools Curation 60

Biznology

APRIL 7, 2015

As part of that trip, I brought my unlocked Google Nexus 5 phone, my Apple iPad Air, and my x220 Lenovo ThinkPad in order to (try to, attempt to) keep up with email, business, and this blog. Google, too, doesn’t spend as much time innovating in France, from my limited, 10-day experience.

Google 80

Google Word of Mouth SEM Allocation 80

Ambal's Amusings

JANUARY 31, 2011

Jonathan Kantor is the principal and founder of The Appum Group, " The White Paper Company ", and has been producing commercial white papers for the past 11 years. Stephanie Tilton is an expert case study and white paper writer who helps B2B companies advance the sales cycle by engaging prospects and customers.

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Studies 100

Webbiquity

FEBRUARY 2, 2011

It helps move a prospect along the buying cycle. Stephanie Tilton says a company has developed enough content “when it has created content that answers prospects’ questions at each stage of the buying cycle,&# then outlines a process for determining exactly what that means in any given organization.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Rev

FEBRUARY 8, 2019

Now’s the time to be asking questions about the possibilities of AI, which has enormous potential for B2B marketing, facilitating data driven matching of businesses and sales prospects. SiriusDecisions released a marketing automation for B2B study predicting a rise from 8-12 percent in 2010 to a majority in the very near future.

Marketing AI 114

Marketing AI B2B Marketing Work Management Marketing Management 114

Oktopost

MARCH 2, 2020

When you think of it the buying journey of 2020 is not the same as 2010, and definitely not the same as pre 2000. Well, according to Google, more than half (52%) of all B2B purchases in 2019 were influenced by digital content and marketing. Why do manufacturing companies need digital marketing? What about manufacturing?!”

Top of Funnel 136

Top of Funnel Digital Marketing Funnels Paid Search Agency Buyer Personas 136

markempa

MARCH 6, 2006

« Generating Real Sales Leads from Tradeshow/Conferences | Main | Webcast: 8 Critical Success Factors for B2B Lead Generation » Seth Godins speech on Marketing at Google Six time best selling author Seth Godin speaks to Google as part of their Authors@Google series. Et vous, quen pensez-vous?

Lead Generation 120

Lead Generation Google B2B Marketing B2B Thought Leadership 120

Content Marketing Institute

DECEMBER 7, 2018

Tools like Grammarly can automate proofreading in a more comprehensive way than the usual spelling and grammar features found in Microsoft Word and Google Docs.@Grammarly It helps you garner and follow up on leads and helps prospects through the sales and after-sales processes. Since its 2010 launch, it’s been free. Cost: Free.

Automation 99

Automation Marketing Automation Services Work Management Marketing Analytics Tools 99

Marketing Insider Group

JULY 21, 2010

The study shows that there are specific keyword combinations used dependent upon the buying stage of the person searching on Google. The study shows that there are specific keyword combinations used dependent upon the buying stage of the person searching on Google.

Paid Search Agency 100

Paid Search Agency Web 2.0 Customer Satisfaction Keywords 100

Ambal's Amusings

AUGUST 18, 2010

We asked Joe Pulizzi "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Joe Pulizzi's Marketing Prediction for 2010. Choosing content tactics that tell a brand story that will resonate with customers and prospects. Joe Pulizzi's Marketing Action for 2010.

Marketing & Strategy 100

Marketing & Strategy Marketing Management Content Storytelling 100

Influitive

OCTOBER 26, 2015

Referred prospects are also 30% more likely to convert than leads generated through other marketing channels, and have a 16% higher customer life-time value. That’s right, even this search-engine giant has its own referral marketing program , rewarding business customers for each new user they sign up for Google Apps for Work.

Budget Programs 100

Budget Programs Examples Peer-to-peer Lead Ranking 100

The Effective Marketer

AUGUST 30, 2010

Then with all the triggers in place, sit back and watch the software do the job of sending the right message to the right prospect at the right time. Yup, it is more complicated when you get to the implementation phase of the program, and that’s where most companies fail. Wow, it’s magical! Yes, except for one little detail.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

Convince & Convert

NOVEMBER 16, 2013

Companies that are paid for what they know instead of what they make are paralyzed by the thought of giving away their “proprietary processes” and “secret sauce” through a content marketing initiative. Your Prospective Customers Want Self-Serve Information. But the biggest issue is fear.

Transparency 155

Transparency Consulting Paid Search Agency Marketing Prospects 155

Convince & Convert

MAY 11, 2010

Yes, your prospective customers are confused and uncertain. You can study your Web analytics, and see which pages get the most traffic, and what questions are likely to be in prospects’ minds when they are on those pages. Or, you could survey Web site visitors, gathering data in real-time. You don’t need a film crew.

FAQ 137

FAQ Top of Funnel Paid Search Agency Social Media 137

Marketing Insider Group

AUGUST 3, 2010

He suggests you use the common tools of the trade like Twitter, Facebook and Google Alerts as well as more advanced sources like Google trends and Customer Service data. Next, the article suggests you use social profiles to link back to your company site or campaign landing pages. Analyze keywords. Monitor and repeat.

Social Media 100

Social Media Paid Search Agency Demand Generation Agencies Media 100

The Effective Marketer

MAY 9, 2011

Besides the rise of social media as marketing channel, the emergence of marketing technology, more specifically Marketing Automation systems, in which you can configure the automated distribution of content to customers and prospects has been changing the way marketers see and create conent. Does it sound familiar? United States License.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

NOVEMBER 30, 2009

Corporate America usually relies on some form of compensation system which basically uses a reward/punishment method that tries to coerce people into doing what the company wants. How are you changing your customers and your prospects behavior? And how about your staff or your company’s employees? Some food for thought.

Marketing Budget Creation 100

Marketing Budget Creation Work Management Marketing Automation Services Marketing Budget 100

The Effective Marketer

MAY 3, 2011

Companies need to be able to track and measure customer interactions from a reliable source and that has driven a lot of the recent interest in Marketing Automation and Customer Intelligence technologies. Vendors should therefore really work with their customers and prospects in trying to justify the purchase. United States License.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

markempa

NOVEMBER 14, 2005

« Winning the Complex Sales Cycle with Thought leading Content | Main | Embattled CMOs share strategies to improve marketing influence » Google Makes Web Analytics Free but will it help your lead generation? Google (web) Analytics is now free for websites that have less than 5-million page views.

Lead Generation 120

Lead Generation Analytics Generation Google 120

Online Marketing Institute

NOVEMBER 2, 2009

unemployment rate still near 10%, and uncertain prospects for a quick recovery , marketers need to keep two things in mind. ROI may take time, and can be challenging to measure accurately, but your prospects are using these sites and talking about your industry, your competitors, quite possibly even your company.

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Hubspot

JUNE 23, 2011

Lucky for Google , it doesn’t have to imagine. According to a recent announcement by comScore , a leader in measuring the digital world, Google has just become the first company to reach 1 billion views per month online. The study indicates that in May of this year, unique visitors to Google’s websites rose 8.4%

Google 28

Google Paid Search Agency Companies Internet Marketing 28

The Effective Marketer

JUNE 13, 2009

Free Marketing Stuff Can Sell As marketers our job is to generate brand awareness, educate our prospective customers on the benefits of our products and get them to purchase. And how do you reach even greater number of prospects? Will I get sales calls from each company that is presenting a class? Give away free stuff.

Marketing Automation Services 100

Marketing Automation Services Work Management Budget Programs Marketing Management 100

KoMarketing Associates

APRIL 2, 2019

We already know that the B2B journey is powered by content as prospects want to self-educate. Which is why so many B2B companies are turning to thought leadership to build brand awareness, enhance decision makers’ trust, open the conversation, and help close business, according to research by Edelman and LinkedIn.

Thought Leadership 122

Thought Leadership B2B Thought Leadership Work Management Marketing Management 122

Hubspot

APRIL 3, 2017

1) Pretending to be a Prospective Client. So did the fake prospect stunt work out? Dress up as a Postmates delivery courier to personally deliver donuts to the companies he admired -- with his resume attached, of course. Check out the marketing stunts below. 7 Creative Stunts People Used to Land Their Marketing Dream Jobs.

Advertising Agencies 75

Advertising Agencies Paid Search Agency Creativity Work Management 75

The Effective Marketer

OCTOBER 14, 2009

How do you get pass that low level gatekeeper and get an introduction to the real decision maker at the company? And PWC is a company with thousands of people from all over the world, so although the fact that they worked for the same company is good, it doesn’t really ensure they know each other. United States License.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Budget Creation Marketing Management 100

readwrite

NOVEMBER 5, 2012

company that makes an app to help charities raise money says it may need some charity of its own, after nearly being run out of business because of changes to how Facebook lets it connect with its fans. Through most of 2010 the company placed advertisements in Facebook and its fan base quickly grew. “By

Small Business Marketing 40

Small Business Marketing Paid Search Agency Marketing Budget Companies 40

Convince & Convert

SEPTEMBER 20, 2010

In fact, social media can be MORE transformative for a B2B company than a B2C company. Creating and calibrating a social media strategy for any company should follow the same process. Size Doesn’t Matter I’m also often asked about how social media execution differs between large and small companies.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

JANUARY 17, 2012

Specifically, I’m going to focus on blogging and the subjects you can address in your company’s content marketing efforts to not only completely stand out from the crowd, but also generate more leads and sales than you’ve ever done before. In fact, I still own a company in Virginia where we install inground fiberglass swimming pools.

Transparency 139

Transparency Paid Search Agency Business Marketing & Strategy 139

Convince & Convert

APRIL 1, 2012

There’s no question that companies are applying rigid direct marketing principles to social media, not recognizing that social is the long con , not a smash and grab. Blog posts are not “ rocket content ” that gets printed out and elevated (like a rocket) to the C-Suite in your prospective customers’ organizations.

Top of Funnel 123

Top of Funnel Content Marketing Eloqua Marketing Analytics Tools 123

Convince & Convert

APRIL 1, 2012

There’s no question that companies are applying rigid direct marketing principles to social media, not recognizing that social is the long con , not a smash and grab. Blog posts are not “ rocket content ” that gets printed out and elevated (like a rocket) to the C-Suite in your prospective customers’ organizations.

Top of Funnel 123

Top of Funnel Content Marketing Eloqua Marketing Analytics Tools 123

Chris Koch

APRIL 30, 2010

Our customers and prospects—especially the younger ones—will be looking at smartphones as one of their primary computing platforms—if not the primary platform. Do you have situations where customers and prospects feel they might miss something by being disconnected from you even for a short while? Good mobile apps start somewhere else.

Mobile Marketing 100

Mobile Marketing Mobile Advertising Paid Search Agency Wiki 100