Webbiquity

AUGUST 5, 2010

Learn how to make your blog the center of your social media efforts, build traffic, write great posts and more here in some of the best tips, tactics and guidance for blogging of 2010 so far. 100+ SMB Blogging Ideas to Kick Start 2010 by Small Business Trends. Running low on inspiration? Muse taking a break? Share this on Bebo.

Business Blogging 100

Business Blogging Tips PageRank Business 100

Webbiquity

FEBRUARY 16, 2011

43% of employees at the largest companies in the US use LinkedIn for professional reasons, compared to 11% on Facebook. LinkedIn New Feature – Follow Company by Success CREEations. LinkedIn Launches ‘Company Pages’ by MediaPost Online Media Daily. LinkedIn’s new company pages by eConsultancy.

Linkedin 100

Linkedin Tactics Tips Work Management 100

Webbiquity

SEPTEMBER 1, 2010

Read on to learn how social media is changing PR, how pitching bloggers is different from traditional media outreach, how to optimize press releases for search and online distribution, which tools should be in your social PR toolbox and more here in some of the best articles and blog posts on social PR of 2010 so far. Share this on Bebo.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Webbiquity

DECEMBER 16, 2010

The book is written in case study fashion, taking the reader through a realistic scenario of a midsized company struggling to build on its past success and take sales to the next level… Website Optimization – Speed, Search Engine & Conversion Rate Secrets by Andrew King. Check out the Webbiquity bookstore. Share this on Bebo.

Social Media 100

Social Media Social Marketing Emarketing Media 100

Webbiquity

FEBRUARY 2, 2011

Stephanie Tilton says a company has developed enough content “when it has created content that answers prospects’ questions at each stage of the buying cycle,&# then outlines a process for determining exactly what that means in any given organization. How to Take Advantage of the New B2B Buying Behavior by Fast Company.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Webbiquity

MARCH 24, 2010

According to the Small Business Success Index, sponsored by Network Solutions (2010), one in five small businesses are now actively using social media. About 75% of those surveyed have a company page on a social networking site. Digg - A really popular news/bookmarking site that can bring your articles massive exposure.

Social Media 100

Social Media Digg Social Marketing Marketing & Strategy 100

Online Marketing Institute

NOVEMBER 1, 2010

Here are some of the more interesting things found in the January, 2010 survey: 1) Social media became the hot new marketing tool. With the company Web site, these four items are the parts of the mix that B2B marketers MUST get right before venturing into social waters. What does work?

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Online Marketing Institute

NOVEMBER 2, 2009

ROI may take time, and can be challenging to measure accurately, but your prospects are using these sites and talking about your industry, your competitors, quite possibly even your company. Get your company listed with b2b-focused social media site FYIndOut.com , and encourage your best customers to contribute reviews. Tweet This!

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Convince & Convert

JULY 20, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. It’s the same company that did the net promoter scores that kind of come up with a social media score that’s kind of parallel to that.

Paid Content 113

Paid Content Digg Marketing Budget Work Management 113

Biznology

AUGUST 16, 2010

Relying solely on social news or social bookmarking services such as Digg , Reddit , Fark , Slashdot , and Delicious might leave you with a very peculiar version of the world. Twitter Trending Stats - "All time": Sep 24, 2008 to Aug 7, 2010 (Source: TweetStats.com ). If you are an outlier, rest assured that you are in good company ;-).

Digg 80

Digg Stats Twitter Social Media 80

Buzz Marketing for Technology

JUNE 9, 2010

New customers will cost a lot to acquire and in their first year or two deliver small revenue as the relationship between your company and the new customer is growing. But in many cases, 20% of a B2B company’s’ customers are responsible for 80% of the revenue. (Which is what the CEO and the market wants from you anyway!). Tweet This!

B2B Marketing 100

B2B Marketing BtoB Digg B2B 100

Hubspot

NOVEMBER 5, 2012

Digg is a social news website that gathers news from across the Internet and compiles it on one website for readers. Since people depend on Digg for a lot of their news, they use this funny message whenever they are down. Taptaptap is a company that 1) creates apps for your iPhone, and 2) knows that everyone loves funny baby pictures.

Creativity 28

Creativity Marketing Websites Digg Paid Search Agency 28

Buzz Marketing for Technology

NOVEMBER 17, 2009

And furthermore the path is unique to each company. To create data that can truly put you on the path to Strategic Intelligence has to become one of your New Year’s resolutions for 2010. Challenges in Everyone in Your Company being Social In the last post called Just 4 People doing Social. Tweet This! Share this on Facebook.

iCrossing 100

iCrossing CMO Digg Enterprise Management 100

Webbiquity

APRIL 5, 2010

Interactive PR, sometimes called social PR, is a combination of search-optimizing press releases, creating social media releases through tools like PitchEngine , blogger outreach and the use of social media to promote company news and announcements. 9 Steps for a Public Relations Plan in 2010 by The 60 Second Marketer. Tweet This!

PR 100

PR Blogger Outreach Best Practices 100

Buzz Marketing for Technology

MARCH 25, 2010

Companies too have gotten on the bandwagon of Social Media and become more social themselves and again I think it is fair to say that ones that have adopted social aren’t going to switch back to being “antisocial” tomorrow it’s a state of being now for them. But the back side of those objectives is where the perfect storm lives! Tweet This!

Service 100

Service WOM RSS Digg 100

Buzz Marketing for Technology

MARCH 9, 2010

The question is – What is the appropriate level of budget to support social media for a B2B company? First was the post on the Media Budget Ratio (MBR) for a B2B company. They recently put out a 2010 Budget and Allocations trends document which surveyed the membership to gave you the chart above. So here is my take ….

Social Media 100

Social Media Allocation Social Marketing B2B Marketing 100

Webbiquity

APRIL 26, 2010

What are the leading marketing thought leaders saying about marketing strategies in 2010? Web Strategy in 2010 by baekdal.com. Michael Estrin advises companies on how to find the most meaningful data for their tactics and brand, including using aggregators help you figure out which data are best for your needs. Tweet This!

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Allocation Budget Programs 100

Buzz Marketing for Technology

DECEMBER 8, 2010

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. Think about it marketers have been given this gift of Social Media which is reinventing areas of your company on the fly. Share this on Facebook. Tweet This!

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

Buzz Marketing for Technology

MARCH 2, 2010

s Social Media in Business study found that 60 percent of consumers believe they are already interacting with companies on the social Web. Nearly all participants — 93 percent — believe all companies should have a presence in social media. A recent Cone Inc.’s Stay tuned to this blog for more updates and to see how we are doing that!

B2B Marketing 100

B2B Marketing B2B B2B Thought Leadership Digg 100

Webbiquity

FEBRUARY 10, 2010

This post was originally published on the WebMarketCentral blog in January 2010. not just your marketing materials), retweeting content they post, and engaging in dialog is a great way to get these people talking, and writing, about your company. Unlike a company website, Twitter is immediate, informal and personal. Tweet This!

Twitter 100

Twitter Business Digg Thought Leadership 100

Webbiquity

APRIL 27, 2010

Whatever questions you may have about social media marketing, you’ll probably find the answers in the 2010 Social Media Marketing Industry Report from white paper guru Michael Stelzner. It would seem logical that for many companies, marketing costs would be shifted, but not necessarily reduced, by the use of social media.

Social Media 100

Social Media Marketing Report Social Marketing Planning 100

Webbiquity

MARCH 9, 2010

TechCrunch predicts that “by this summer (2010) well over half of all Internet users will likely visit Facebook each month.&# It can serve one helpful role: humanizing a company. As a very wise b2b sales executive said to me several years ago, “people don’t buy from companies. It isn’t demographics.

Facebook 100

Facebook B2B Marketing Effectiveness B2B 100

Convince & Convert

MARCH 4, 2010

Ive founded 5 companies, and spent 15 years running digital marketing agencies. Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Webbiquity

FEBRUARY 1, 2010

Winning with Social Media at Your Company: A Letter to the CEO by SocialSteve’s Blog. Survey: Most CMOs To Boost Social Media Budgets In 2010 (And It Had Better Pay Off) by MediaPost Online Media Daily. Experts Predict 2010 the Year for Social Media ROI by ReadWriteStart. Steve Goldner. Mark Walsh. Jeff Bullas. Lee Odden.

Social Media 100

Social Media Social Marketing Budget Programs Media 100

Convince & Convert

SEPTEMBER 21, 2010

Can you describe what your company does in 120 characters or less? If you’re a small company, congratulations, this should be pretty easy. If you’re a big company, how can you act small again? link] Clare Swindlehurst Can you describe what your company does in 120 characters or less? Sessions start October 5.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

MARCH 23, 2010

Also, while I think it’s somewhat less likely that a first-time visitor will tweet or Digg or Stumble your work (I’d love to see a study on that), you should make that process as easy as possible as well. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Online Marketing Institute

JANUARY 4, 2011

This post started with an article earlier this year on “ 30 Tips To Make Your Companies Blog Rock ” and I had quite a few comments by readers and so added more tips on more keys to making a blog successful. Subscribe to the top industry blogs in your market, both company blogs and personal blogs for ideas 10. be authentic.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Convince & Convert

SEPTEMBER 21, 2010

Your company needs to be part of that conversation. It’s about having a strategy for making your company or organization more like a person and less like a machine. If your customers and prospects feel like your company is more human and actually cares about them, they’ll want to be part of it.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Online Marketing Institute

MARCH 13, 2011

LeadLander does a DNS lookup and comes back with the name of the company that owns the IPs that have been browsing your site. The day after a heavy prospecting day I will go into LeadLander and be able to see if they companies that I reached out to had taken the first step and visited the website.

Startups 40

Startups Leadlander Jigsaw Tools 40

Online Marketing Institute

DECEMBER 23, 2010

Leyl has more than 15 years experience driving high-impact communications programs for emerging technology companies. Several readers asked how B2B companies could take advantage of the tips we shared, and I know that some organizations are still wondering if it even makes sense to try to reach a business audience on Facebook Facebook.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Online Marketing Institute

NOVEMBER 7, 2010

In the growing content marketing field, some companies choose a pure creation strategy (often using blogging platforms for publishing) and find it to be a challenge. It’s already happened in the consumer world: Sites like Digg (social curation) which have little or no original content have become key resources for information.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Online Marketing Institute

NOVEMBER 8, 2010

Increased spending on online marketing is driving companies to try new and innovative means of getting the word out about their products and services — one area that’s getting a lot of buzz with B2B marketers is social media. That’s what Kinaxis , an Ottawa-based supply-chain software company, did.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Online Marketing Institute

OCTOBER 29, 2010

B2B and enterprise companies aren’t trying to convert millions of individual consumers into customers — they’re trying to convince a smaller group of companies with bigger budgets to buy their products or services. The B2B Social Media Marketing Series is supported by IDG Enterprise.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Webbiquity

MARCH 3, 2011

Hilde Torbjornsen presents a compilation of visually stunning examples of corporate web design, mostly from very large organizations like Sony and Ford Motor Company. 5 Things That Websites Need in 2010! 60 Beautiful Corporate Website Designs for Your Inspiration by Oneextrapixel. Much of the photography is dazzling. No clipart here.

CMS Development 100

CMS Development Design Marketing Websites Industry CMS 100

B2B Marketing Zone Posts

NOVEMBER 2, 2010

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Great content this month via the B2B Marketing Zone. Don’t spam!

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Webbiquity

OCTOBER 5, 2010

Although fewer Americans use Twitter than Facebook, Twitter users “are far more likely to follow Brands/ Companies than social networkers in general. 51% of active Twitter users follow companies, brands or products on social networks. 21 Twitter Tips From Socially Savvy Companies by Fast Company.

Twitter 100

Twitter Stats Tools Tips 100

Webbiquity

JANUARY 31, 2011

Twitter came of age in 2010, growing at a scorching pace —from 75 million users at the beginning of the year to more than 190 million by the end of December. Twitter is used (officially) in 65 of the Fortune 100 companies , 63% of small to midsized businesses, and nearly half of all B2B enterprises. How can I get more retweets?

Twitter 100

Twitter Tools Tips Best Practices 100