Marketing Insider Group

JUNE 11, 2010

The post is called B2B Social Media Strategy – 5 Steps to Gain Executive Buy-in and will show you how to develop your company’s B2B social media strategy. And also discuss the 4 main objectives of a comprehensive plan. Related Posts: Top Takeaways From Blogwell Philly 2010 Holy Cow!

Social Media 100

Social Media Buy Media Marketing & Strategy 100

Convince & Convert

SEPTEMBER 21, 2010

Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics? This presentation: “Why Before How: The Keys to Developing a Social Media Strategy in 7 Steps&# also formed the basis for my recent MarketingProfs Webinar. Sessions start October 5. Yahoo, too. Myspace also.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Martech

JULY 12, 2023

To give some context into how significant this number is, when Instagram launched back in 2010 as an independent platform, it took a week to just reach 100,000. It’s believed this is because advertisers are being cautious and want to see how Threads develops before making any commitments. Can’t believe it’s only been five days!”

Paid Content 98

Paid Content Paid Search Agency Planning Privacy Policies 98

KoMarketing Associates

MAY 28, 2015

Since 2010, that’s approximately 52% growth in mobile subscriptions and 600% growth in smartphone subscriptions. That is a 700% increase since 2010. 50% of Facebook’s daily active users (DAU’s) watch 1 or more videos per day; 53% through shares and as much as 75% via mobile device. In the US, 2.8 source ).

Advertising Benchmark 120

Advertising Benchmark Statistics B2B Marketing Paid Search Agency 120

Marketing Insider Group

MAY 12, 2010

ROI” and “Sales” are the 4 th and 5 th most important metric according to Chief Marketer April 1, 2010 study. Step 2: Create your marketing plan. If your Sales VP is not getting what she wanted, adjust the plan, and work with your vendors to deliver what is really needed. Because it is an easy metric to obtain.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Seismic

FEBRUARY 10, 2021

In my 12+ years at Guardian Life, one of the largest life insurance companies in the U.S., I developed and ran a social selling program for nearly 2,500 financial advisors. It’s important to have a vision and well planned strategy, but recruiting and retaining active participants can prove to be a project in and of itself.

Peer-to-peer 64

Peer-to-peer Ad Building Social Media Linkedin 64

Marketing Insider Group

JULY 1, 2010

How to Monitor, Analyze and Participate in Customer Conversations using Social Media This post is filled with information surrounding three main topics: 8 Stages of Listening, Developing a Listening Program and Identifying Specific Business Objectives. Keep it up Brian Rice Jul 1 2010 Hi Jeremy, Thanks for the positive feedback.

Social Media 100

Social Media Resources Media Web 2.0 100

Convince & Convert

JULY 20, 2010

This helps organize content and plan for creation topically (ex. Plan for and Create Content According to Demand Follow traditional content strategy planning steps, informing the effort based on demand and planning for results. This provides the information needed to craft the message (ex.

Social Media 139

Social Media Media Webinar Metrics Marketing & Strategy 139

Marketing Insider Group

AUGUST 26, 2010

How to Monitor, Analyze and Participate in Customer Conversations using Social Media This post is filled with information surrounding three main topics: 8 Stages of Listening, Developing a Listening Program and Identifying Specific Business Objectives. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Social Media 100

Social Media Resources Media Web 2.0 100

Marketing Insider Group

NOVEMBER 1, 2010

It is easy to simply dismiss social media as “hype”, create a half-baked Facebook page and call it a day. As the good folks at Altimeter Group have stated: To be successful using social technologies, companies must first prepare and align internal roles, processes, policies and stakeholders with their business objectives. Social media?

Marketing Mix 100

Marketing Mix Social Media Social Marketing Media 100

Webbiquity

APRIL 27, 2010

Whatever questions you may have about social media marketing, you’ll probably find the answers in the 2010 Social Media Marketing Industry Report from white paper guru Michael Stelzner. That makes perfect sense–as marketers develop more social media connections, it takes longer to manage those relationships. How much time?

Social Media 100

Social Media Marketing Report Social Marketing Planning 100

ConvertKit

DECEMBER 8, 2021

She said that because of her VA, she “gets the chance to enroll in courses for personal and business development.” Outsource Access estimates companies can save 78% by turning to VAs instead of in-house employees. I also polled the VA for Hire Facebook group , asking what their average rates were. Have an expert on-hand.

Work Management 91

Work Management Ad Frequency Paid Search Agency Marketing Management 91

Marketing Insider Group

AUGUST 17, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 17, 2010 Subscribe What Is Marketing Acceleration? Share your thoughts, post a comment.

Top of Funnel 100

Top of Funnel Paid Search Agency Planning Budget Programs 100

Convince & Convert

FEBRUARY 11, 2010

February 11th, 2010 |Written By: Jay Baer | View Comments Tweet Guest post by Bob Dennis , freelance Web designer with experience in everything from audio production to social networking. After two-and-a-half years, iPhone app developers are getting fed up with Apple’s lengthy and often inconsistent approval process. “The

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Convince & Convert

FEBRUARY 23, 2010

February 23rd, 2010 |Written By: Jay Baer | View Comments Tweet Is your social media program about asking, or answering? there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM. Like Sonny divorcing Cher (or was it the other way around?)

Social Media 117

Social Media Webinar Metrics Media Marketing & Strategy 117

Convince & Convert

SEPTEMBER 14, 2010

With social media, we can join conversations previously hidden, but what we need is the same as ever: a way to reach you – the places you metaphorically live, the clubs you frequent, the places you hang out, the company you keep. That means developing a messaging matrix. Adding a Twitter field to your contact records is only a start.

Social Media 123

Social Media Work Management Marketing Management Media 123

Marketing Insider Group

AUGUST 12, 2010

In some companies “nurture happens&# almost by accident. Contacts from companies that are qualified as leads but not yet passed to sales can end up landing in the target list for an email blast or an event invitation. In other companies lead nurture is a very formal and well-defined process.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

Convince & Convert

FEBRUARY 24, 2010

because through social media, customers are praising and criticizing companies in public in a way that requires marketing to triage and respond. All of this is happening to companies (maybe yours) every minute of every day. I developed 6 new requirements that all social media savvy, marketing-centric organizations need to have.

Conference 115

Conference Organization Paid Search Agency PR 115

Convince & Convert

JULY 6, 2010

As the world continues to watch the devastation caused by the BP oil spill, it shines the light much brighter on the impact that major companies have on society while increasing consumer concerns about business practices. If a company is “doing good,” don’t be shy about talking about it. Don’t be Shy.

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Convince & Convert

APRIL 6, 2010

Too many companies and organizations are reinventing the content wheel for every social outpost they maintain. Social Mention (or a paid social media listening package like Radian6 , if you have one) Go to www.socialmention.com and search for your company or product name (in quotes), and set the pull-down to “all.&#

Paid Content 143

Paid Content Ad Building Brand Identity Branding 143

Convince & Convert

JULY 15, 2010

I work with clients to create communication plans and digital strategies that usually include some form of social media. Something along the line of “we tried a blog but it wasn’t a success” or “we have a Facebook page, but it isn’t doing anything for our business.” If you have a Facebook page, know who is responsible for engagement.

Social Media 140

Social Media Paid Content Media Act-On 140

Convince & Convert

MAY 27, 2010

Just when you think you have some modicum of a handle on this industry, new developments come along and shake up your head like a snow globe. The good news is that with the typical exception of Facebook, most of these changes are positive, well-communicated, and understandable. The way Donovan McNabb hates T.O. Great job Bulbstorm.

Paid Search Agency 122

Paid Search Agency Social Media PR Advertising Agencies 122

Convince & Convert

JULY 14, 2010

I now take the organization’s current strategic plan, CEO’s vision, mission statement and make those the metrics of a social media strategy. If a non-profit has a strategic objective to “further engage current donors”, with 600 million people on Facebook it is a sure bet that some of them have a profile. Why ignore it?

Social Media 134

Social Media Webinar Metrics Media Marketing & Strategy 134

The Effective Marketer

JULY 21, 2009

We’re told that if you have a good plan , if you follow a proven framework for rolling out your social media activities and integrate them with your sales efforts , then the ROI will be clear . you should also jump on the bandwagon , I say there are several r easons for companies to be reluctant to embrace it wholeheartedly.

Social Media 100

Social Media Planning Work Management Social Marketing 100

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Eat 10 sandwiches, get the 11th free.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Hubspot

FEBRUARY 2, 2012

Facebook filed their S-1 yesterday, and is charging full steam ahead to their much anticipated IPO. Many of us have been poring over the juicy details that were revealed in the S-1 -- Facebook revealed revenue and profitability numbers, mind blowing usage metrics, and the even more astonishing take-home pay of some of their employees.

Facebook 28

Facebook Stats Mobile Advertising Hubspot 28

KoMarketing Associates

JUNE 16, 2014

A few things to keep in mind include: Identifying the audience: Content needs to be developed with a target reader in mind. Developing buyer personas is a critical piece of this process. Keyword research: Develop a list of core keywords that the content will be geared towards. Credit: www.mlssoccer.com.

Content Marketing 120

Content Marketing Planning Peer-to-peer Comparison 120

Martech Advisor

DECEMBER 3, 2019

The storytelling challenge today is to develop specific stories for each brand, to emerge in the mass of communication, and build brand value in the long term. inspired one of the most significant civil rights movements in history or how some of the biggest Silicon Valley tech companies are the brainchildren of the PayPal Mafia.

Storytelling 70

Storytelling Paid Search Agency Planning Work Management 70

The Effective Marketer

JUNE 21, 2009

Commitment : you will have to commit to spending time developing your social media strategy; it doesn’t work overnight and require backing from your company willing to let you spend time doing it. Set goals : this is important for any social media platform that your company is trying to use. and measure it religiously.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

Convince & Convert

FEBRUARY 15, 2010

This puts significant pressure on email to be more relevant, because most of what would be contained in an email newsletter or special offer now happens faster and more personally within Facebook, Twitter or other social outposts. Social network connectivity is becoming the post-modern email newsletter. But, it's not all conversational.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Contently

JUNE 3, 2016

Latin America and Africa have similar patterns when it comes to smartphones, with usage concentrated in the larger, most developed countries. Mobile year-over-year growth peaked between 2010-2011 as did ad spend. Facebook and Google rule all. But it’s possible there isn’t nearly as much of a gap as Meeker has here.

Internet Marketing 60

Internet Marketing Marketing Report Trends Paid Search Agency 60

Marketing Insider Group

MARCH 12, 2014

In my current role, I am responsible for content marketing and content development at SAP on the topic of the Future of Business. Developing a strong leadership pipeline and expertise are key to business continuity. In 2010, 10 trillions emails were sent and 89% of them were spam.

Work Management 100

Work Management Demographics Loyalty Youtube 100

Marketing Insider Group

OCTOBER 12, 2010

This allows for a fixed cost program, and can aid in your campaign and budget planning. The company will not incur any expense until the meeting takes place, and you can be assured that if the meeting is valueless, you will not pay for it. The companies selected for the appointment setting program MUST be chosen by sales.

Sales Management 100

Sales Management Telemarketing Work Management Campaigns 100

Convince & Convert

JUNE 22, 2010

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. Would a company launch a major television campaign if the CEO had never watched TV?

Social Media 130

Social Media Media Paid Search Agency Budget Programs 130

Convince & Convert

JULY 26, 2010

The Idea: “Co-op SEO&# The terminology came from one of our developers (Thanks, Dave ), but the model has been in place since our inception. Each of the 27,000 companies that use the service had the same goal – to share their pitch. Someone searches for you, they’ll find your Twitter profile or Facebook brand page.

Social Media 115

Social Media SEO Marketing Websites PR 115

Webbiquity

JANUARY 19, 2016

All 100 of the top global brands maintain at least one company YouTube channel, and more than half (27 of 50) of CEOs in top global companies have appeared in a company video. And yet—only 27% of top companies said their C-level executives were actively engaged in social media last year, down 20% from the peak in 2012.

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Convince & Convert

JUNE 17, 2010

You should devote mental energy to finding or developing a metric that is: (a) meaningful in measuring your own objectives, and (b) leads you personally to actionable items for “moving your ball forward&#. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Love the FPT metric too.

Twitter 125

Twitter Paid Content Paid Search Agency PR 125