Buzz Marketing for Technology

DECEMBER 15, 2009

Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. There is a huge opportunity here that some company needs to fill fast. So that begs the question – what’s on the horizon specifically for BtoB for marketers next year? Its time next year to embrace it!

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Tomorrow People

OCTOBER 3, 2017

Remember 2010? 2010 saw the inception of the Content Marketing Institute , and a growing realisation that content was the way forward. But let’s face it — it’s not 2010 anymore. You need to understand your ideal customer for each piece of content. And that’s exactly the kind of content that your customers want too.

Advertising Agencies 239

Advertising Agencies Paid Search Agency Ad Agencies Content Marketing 239

Sprout Social

MAY 31, 2022

When Instagram launched in 2010, users could only share square images from their mobile devices. Professionals running a business account might want the option of posting to Instagram on desktop for the following reasons: Simplify the publishing process. Posting to Instagram from your company laptop or desktop prevents this misstep.

Ideal Customer Profiles 130

Ideal Customer Profiles Mobile Marketing Work Management Tagging 130

Webbiquity

FEBRUARY 16, 2011

43% of employees at the largest companies in the US use LinkedIn for professional reasons, compared to 11% on Facebook. LinkedIn New Feature – Follow Company by Success CREEations. Now you can provide links to your published works as part of your profile.&#. LinkedIn’s new company pages by eConsultancy.

Linkedin 100

Linkedin Tactics Tips Work Management 100

Webbiquity

AUGUST 5, 2010

Learn how to make your blog the center of your social media efforts, build traffic, write great posts and more here in some of the best tips, tactics and guidance for blogging of 2010 so far. 100+ SMB Blogging Ideas to Kick Start 2010 by Small Business Trends. Running low on inspiration? Muse taking a break?

Business Blogging 100

Business Blogging Tips PageRank Business 100

Webbiquity

JANUARY 24, 2011

Monitor social media discussions of your company or product in real time? Economic conditions may have been tough in 2010, but there was no shortage of online innovation. Your custom paper is updated daily and easy to share. sweepstakes, contests and surveys) and publish them to multiple social networks and their own website.

Social Media 100

Social Media Tools Buzz Media 100

ClearVoice

APRIL 17, 2019

Slogans and taglines are fundamental identity content for brands — the essential, memorable words that differentiate a brand or company, and ideally serve to trigger consumer awareness and persuasion. It tells your potential customers why to choose you. What’s the highest purpose your brand or company aims to achieve?

Paid Search Agency 86

Paid Search Agency Companies Work Management Mobile Advertising 86

Industrial Marketing Today

DECEMBER 22, 2010

2010 has been another tough year for the industrial sector but I’m encouraged by all the good news that I’ve heard throughout the year about a modest rebound in U.S. In keeping with that spirit, here are my five most popular industrial marketing blog posts from 2010. Three Business Blogs with Proven ROI from Industrial Companies.

Top of Funnel 60

Top of Funnel B2B Thought Leadership Marketing Analytics Tools Curation 60

Martech

MARCH 25, 2024

When your customers look at the Promotions tab, they are, consciously or subconsciously, in the mood to shop or connect with the brands they care about and advocate for. Maybe somebody published a LinkedIn post or Slack note that says emails have to be in the Primary tab to be seen. That’s it. They want to focus on the easy path.

Burn Rate 79

Burn Rate Opt-out Opt-in Ad Frequency 79

B2B Marketing Directions

FEBRUARY 5, 2023

Source: Analytic Partners Analytic Partners , a provider of marketing optimization solutions, recently published an ebook that offers marketers five recommendations for addressing the economic uncertainty that's likely to exist for much of 2023. Let's take a closer look at those three.

Advertising Agencies 90

Advertising Agencies Terms and Conditions Planning Allocation 90

Ambal's Amusings

JANUARY 31, 2011

Jonathan Kantor is the principal and founder of The Appum Group, " The White Paper Company ", and has been producing commercial white papers for the past 11 years. Stephanie Tilton is an expert case study and white paper writer who helps B2B companies advance the sales cycle by engaging prospects and customers.

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Study 100

NuSpark Consulting

JANUARY 21, 2019

Another email marketing best practice is not to talk about yourself or your company. In 2005, HubSpot gave birth to the concept of inbound marketing , which was all about attracting people to your company with informative content, search-engine-optimization and social media marketing. Rule 2: Thou Shalt Not Talk About Yourself.

Marketing AI 164

Marketing AI Practices Account Based Marketing Best Practices 164

B2B Digital Marketer

MARCH 30, 2023

Jay shares his thoughts on the importance of creating valuable content for both current customers and new prospects. Jay provides tips for balancing content creation between new prospects and existing customers, as well as how to inject creativity into your campaigns. Just one problem: he’d never seen the Internet. It took off.

Top of Funnel 59

Top of Funnel Digital Marketing Funnels Work Management Marketing Management 59

Online Marketing Institute

DECEMBER 20, 2010

The Best B2B Marketing Ideas of 2010 A guest post by Jeff Ogden , president of Find New Customers Although companies like Marketo, Eloqua and Kinaxis have produced terrific written content in blogs, e-books, etc., 19 , 2010, the marketing take-away I shared was “Think Different.&# Did we miss any?

B2B Marketing 40

B2B Marketing Marketing Management Eloqua RSS 40

Online Marketing Institute

NOVEMBER 1, 2010

Reviewing the prior survey's results published in April 2009 , I expected that the economy -- and burgeoning interest in social media -- would accelerate the shift toward digital channels throughout 2009 to an unprecedented degree. Tim Harmon will likely publish on this data.) " in the marketing mix. What does work?

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

B2B Marketing Directions

JANUARY 14, 2023

In their 1994 best-seller, Built to Last , Jim Collins and Jerry Porras argued that the most successful companies refuse to be constrained by the "Tyranny of the OR" and instead embrace the "Genius of the AND." Instead of choosing between A or B , these companies find a way to have both A and B.

Marketing AI 85

Marketing AI Planning Work Management Marketing Management 85

Valasys

APRIL 24, 2020

Nielsen Brandbank is providers of product content creation management and publishing services while Productsup happens to be an eCommerce company facilitating data integration. February, 1 trillion products were published through the Productsup platform and how the Productsup team was thrilled to build on this momentum.

Digital Asset Management 64

Digital Asset Management Work Management Marketing Management Merchandising 64

Brightedge

MAY 16, 2021

While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years. Hacking Growth : How Today's Fastest-Growing Companies Drive Breakout Success By Sean Ellis and Morgan Brown, 2017. Download the martech stack checklist.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Webbiquity

FEBRUARY 2, 2011

7 “Rs&# for B2B Marketing Content Planning by Customer Think. Stephanie Tilton says a company has developed enough content “when it has created content that answers prospects’ questions at each stage of the buying cycle,&# then outlines a process for determining exactly what that means in any given organization.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Customer Experience Matrix

NOVEMBER 24, 2016

The Customer Decision Hub from Pega (formerly PegaSystems) is certainly mature: the product can trace its roots back well over a decade, to a pioneering company called KiQ Limited, which was purchased in 2004 by Chordiant, which Pega purchased in 2010. million but incremental revenue was $362 million.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Exo B2B

MARCH 17, 2021

Today, the companies that adopt B2B marketing and are trusted leaders in their fields of expertise must assert this to their target audiences. The companies of the 21st century must assert their position of dominance on several main axes. In doing so, they will be able to assert themselves as «trusted companies».

B2B Thought Leadership 59

B2B Thought Leadership Thought Leadership Curation B2B 59

Adobe Experience Cloud Blog

AUGUST 31, 2010

The CSO Insights 2010 Lead Generation Optimization Study identifies some of the best practices that companies are focusing on to optimize their lead generation performance. Customized Messaging Increases Conversion 20%. Customer and prospect data continues to deteriorate. 2010 Lead Generation Optimization.

Lead Generation 48

Lead Generation Lead Scoring Lead Ranking Studies 48

SmartBug Media

DECEMBER 3, 2019

Sears and Alvah Roebuck did something similar when they published a catalog that quickly grew from 80 to more than 300 pages over just a few years. This catalog served as a powerful sales tool because it allowed Sears and Roebuck to cheaply and easily capture information about thousands and thousands of customers.

Inbound Marketing 93

Inbound Marketing Top of Funnel Paid Search Agency Hubspot 93

ClearVoice

MARCH 9, 2023

This means continual planning, creating, publishing, and sharing of content. Let’s also return to 2010. The decision-makers need solutions to benefit their companies instead of themselves. Be sure that your brand is front and center with prospects and customers. The operative word here is “continual.”

Marketing & Strategy 81

Marketing & Strategy Marketing Strategy Planning Content Marketing 81

B2B Marketing Directions

JANUARY 15, 2022

(Our January Research Round-Up features the annual content marketing survey by CMI and MarketingProfs, a survey by Edelman and LinkedIn examining the impact of B2B thought leadership, and a customer experience update by The Harris Poll and Redpoint Global.) So it's a valuable resource for anyone involved in thought leadership marketing.

Thought Leadership 52

Thought Leadership B2B Thought Leadership Research Content Marketing 52

Customer Experience Matrix

NOVEMBER 19, 2010

Despite past losses, the company is in a strong position to continue to compete aggressively. million) for 2010. This is the first time I've seen published revenue figures for the company. Assume there were 70 at the start of 2010 (which matches my own data) and will be 140 by year-end, for an average of 105.

Marketo 120

Marketo Enterprise Management Marketing Automation Services Marketing Management 120

illumin

SEPTEMBER 25, 2023

The once famous MySpace was the ultimate spot for teens and young adults to gather online – ranking friends, publishing blogs, customizing profiles, and sharing photos and music. This was followed in 2006 with the creation of Twitter and later by the 2010 launch of Instagram.

Social Media 52

Social Media Social Marketing Media Paid Social Agency 52

markempa

MARCH 2, 2006

Listen to Segment 4: Selling to BIG Companies (7:31 min 1.7 MB) Whats the best way to get a meeting with someone in a big company? If you were to give a seller one piece of advice on what it takes to get into big companies, what would it be? Listen to Segment 4: Selling to BIG Companies (7:31 min 1.7

Segmentation 120

Segmentation Lead Generation Paid Search Agency B2B Thought Leadership 120

The Effective Marketer

MARCH 24, 2011

According to a recent chart published by MarketingSherpa (below), 80% of marketers don’t spend time qualifying leads before sending them to sales. It is interesting that back in 2009, MarketingSherpa had published a chart showing the key challenges marketers faced and “generating high quality leads&# was the top one.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

markempa

MARCH 2, 2006

« Podcast Segment 4: Selling to BIG Companies | Main | Podcast Segment 2: Selling to BIG Companies » Podcast Segment 3: Selling to BIG Companies Segment 3 from my 1-hour live interview with Jill Konrath, Chief Sales Officer and author of Selling to Big Companies.

Segmentation 120

Segmentation Lead Generation Paid Search Agency B2B Thought Leadership 120

markempa

MARCH 2, 2006

« Podcast Segment 3: Selling to BIG Companies | Main | Podcast Segment 1: Selling to BIG Companies » Podcast Segment 2: Selling to BIG Companies Segment 2 from my 1-hour live interview with Jill Konrath, Chief Sales Officer and author of Selling to Big Companies. MB) Whats the proper role of marketing?

Segmentation 120

Segmentation Lead Generation Paid Search Agency B2B Thought Leadership 120

KoMarketing Associates

MAY 28, 2015

As I sat down to write this column, I was excited to realize KPCB’s Mary Meeker just released the 2015 Internet Trends report (20 years after the inaugural “The Internet Report” was first published in 1995). Since 2010, that’s approximately 52% growth in mobile subscriptions and 600% growth in smartphone subscriptions.

Advertising Benchmark 120

Advertising Benchmark Statistics B2B Marketing Paid Search Agency 120

Marketing Insider Group

DECEMBER 7, 2010

I’ve already published my B2B Marketing predictions for 2011 and while I think I captured a good mix of new and traditional issues, I realized that one thing was missing: a common theme. He goes on to explain how most marketers’ budgets are not aligned to what McKinsey calls the &# customer decision journey.&#

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency B2B Marketing Social Marketing 100

Ambal's Amusings

FEBRUARY 16, 2010

We asked Seamus Walsh "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" a B2B content and research publishing platform comprised of a SG&A taxonomy and micro-sites focused on Optimizing people, process and technology. Seamus Walsh 's Marketing Action for 2010.

Video Marketing 100

Video Marketing Broadcasting Marketo Custom Publishing 100

markempa

MARCH 2, 2006

« Podcast Segment 2: Selling to BIG Companies | Main | Consistent Lead Generation Pays Over Long Term » Podcast Segment 1: Selling to BIG Companies If youre involved in complex sale, be sure to listen to the recording of my live teleseminar with Jill Konrath , Chief Sales Officer and author of Selling to Companies.

Lead Generation 120

Lead Generation Segmentation Paid Search Agency Lead Scoring 120

markempa

JUNE 7, 2005

» Small companies blogging for leads while big companies watch Rick Bruner wonders how many Fortune 500 companies have external blogs - maybe 3% to 6%? Big companies are big targets. Debbie Weil’s points out that Small and Midsize companies have a competitive advantage to attract customers via blogging.

Lead Generation 120

Lead Generation Paid Search Agency Companies B2B Thought Leadership 120

markempa

JULY 27, 2005

« New Lead Nurturing Webinar | Main | Two new reports on marketing and lead generation » Getting into big companies My good friend, Jill Konrath, President of Selling to Big Companies and Leapfrog-Strategies Inc., Jills new book, Selling to Big Companies , will be officially released in December.

Lead Generation 120

Lead Generation Paid Search Agency Companies Generation 120