KoMarketing Associates

article thumbnail

40+ B2B Marketing Statistics and Benchmarks to Inspire Performance Throughout 2015

KoMarketing Associates

Since 2010, that’s approximately 52% growth in mobile subscriptions and 600% growth in smartphone subscriptions. That is a 700% increase since 2010. 78% of companies will try / are trying to differentiate through customer experience in 2015. In the US, 2.8 Focus on Customer Experience. channel or product-focused).

article thumbnail

Leapfrogging Social Media Stumbling Blocks

KoMarketing Associates

Research shows social media usage is steadily on the rise as companies look to promote brand awareness and nurture leads. Watch what’s being said, and where, about your company, product or service.”. Facebook, Twitter, Google+, Pinterest—would they be using to engage with your company? Learn from their mistakes and successes.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Use Quora to Establish Thought Leadership and Credibility

KoMarketing Associates

Which is why so many B2B companies are turning to thought leadership to build brand awareness, enhance decision makers’ trust, open the conversation, and help close business, according to research by Edelman and LinkedIn. Thought leadership marketing is the art of positioning your company as a leader in its field.

article thumbnail

Top 3 Chinese Search Engines: What B2B Marketers Need to Know

KoMarketing Associates

With 688 million Internet users and growing, China has become a compelling market for Western companies looking to expand globally. Despite the incredible potential, China is a unique market, and many companies lack the knowledge and expertise necessary to succeed in online marketing in China. However, it is a different story in China.

article thumbnail

B2B Search Engine Marketing & Marketing Automation: An Interview with Marketo’s Jon Miller

KoMarketing Associates

Marketing automation can help you get there by enabling companies to streamline, automate, and measure marketing tasks and workflows. Companies can expect three core benefits: more pipeline, more productive sales reps, and higher revenue. In fact, most companies see ROI from marketing automation within a year.

article thumbnail

5 Lessons Content Marketers Can Take Away from the 2014 World Cup

KoMarketing Associates

Relevance to World Cup: Who could forget the haunting noise of the vuvuzelas from the 2010 World Cup in South Africa? Seemingly every company today has a blog, Facebook page, Twitter handle, and more. Block Out and Rise Above the Noise. The web is filled with “noise” of its own.