Biznology

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You’re doing SEO wrong: it’s all about authority

Biznology

For example, I wrote the following in 2010: PageRank is designed to ensure that the most relevant, authoritative sites are listed at the top of search results. Some things have gotten easier since 2010. Most companies are not so lucky. Fortunately, there is a company that can do this for you. There are no shortcuts.

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The B2B marketing ironies of our time

Biznology

Turns out Hubspot’s own growth as a software company has been driven via cold calling through an inside sales team. Back in 2010, I was invited to become a contributor to Harvard Business Review ’s online publication. But guess what? Ironic, isn’t it? What a thrill! But here’s the larger irony, which made me both laugh and cry.

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The Blooming of Brazil’s Tech Ecosystem Will Peak in 2020

Biznology

Funny enough, I have carved out a specialty in content and PR services for Brazilian companies while working from San Francisco during the last five years. Both companies are unicorns. If they don’t they may switch to gig-economy companies that provide them. AI is poised to drive South America’s growth, per Accenture. “It

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How social media is changing what brands stand for

Biznology

Smart companies welcomed this digital connection opportunity to more fully engage customers and strengthen their bond with them. The overall result has been higher capital growth of those companies emphasizing these E.S.G. trillion since 2010 (source: US SIF Foundation). elements in their mission and operations.

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How Technology is Helping Workplaces Transition to a Remote Environment

Biznology

Not only do remote businesses save costs on overheads such as office space, many companies have witnessed an increase in productivity due to the added flexibility that this approach allows. From a human resources systems perspective, it is imperative to make certain that your company’s HR stack is fit for remote purposes.

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Key Benefits the Right Domain Name Adds to your Brand

Biznology

Back in 2010, Google’s former head of the webspam team, Matt Cutts, emphasized that the difference between new and old domains is not a big deal. To support this idea, he provided a list of popular companies that started out using domain names different from their company name. The age of a domain doesn’t matter.

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The fake news lesson for marketers: You will be a victim

Biznology

In early 2010, P&G’s rollout of the most dramatic improvement to its Pampers diaper brand in a quarter century was sidetracked for months by a loosely organized Facebook campaign that claimed that the new product caused diaper rash. and cost the company momentum and short-term sales. But the company also did a lot of things right.