Onalytica B2B

JANUARY 8, 2019

This required spending huge amounts of money on channels and tactics that were impossible to measure. I started consulting in 2010 which really forced me to learn enough to provide the best advice and guidance for my clients. Our survey data from Heinz Marketing and other sources like Gartner and the CMO Council confirms this.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

The Effective Marketer

MARCH 24, 2011

According to a recent chart published by MarketingSherpa (below), 80% of marketers don’t spend time qualifying leads before sending them to sales. In their “ CMO Perspectives on B2B Marketing Automation &# this challenge for high quality leads is shown as having increased from 69% in 2009 to 76% in 2010.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

Hubspot

OCTOBER 11, 2012

But LinkedIn launched 9 years ago. Source: Gartner ) Tweet This Stat. 18) In the next 5 years, marketers expect to spend 19.5% Source: The CMO Survey ) Tweet This Stat. 19) Fewer than 30% of large organizations will block social media in 2014, vs. 50% in 2010. Source: Gartner ) Tweet This Stat.

Stats 28

Stats Social Media ROI Social Marketing 28