The Martech Show Episode #10: Lessons from a Fortune 50 CMO on Agile Marketing, Martech & More
chiefmartech
DECEMBER 21, 2020
David led the strategy and analysis practice of Digitas for the first wave of martech in the 2000’s, and then was a partner at McKinsey for the second wave of martech in the 2010’s. He joined as the CMO of Aetna in 2016, digitally transforming the organization through its acquisition by CVS.
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