When Did Programmatic Advertising Start: A History Lesson
Rev
SEPTEMBER 2, 2019
The average clickthrough rate across all formats and placements is 0.06%. Schmid writes, “ Between 2007 – 2010, ad exchanges like Yahoo’s Right Media, Google AdEX, Microsoft AdECN, AdMeld, PubMatic, The Rubicon Project, and Open X all started build RTB software that worked as a DSP, an SSP, an ad exchange, or some combination of the three. ”.
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