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The Danger of Email Marketing Benchmarks « The Effective Marketer

The Effective Marketer

Studies from multiple email marketing service providers show different numbers when it comes to delivery rates, bounce rates, open rates, clickthrough rates, and more. What can we do to improve clickthrough rates and, more importantly, to get people to buy/download/register? Our open rates average 30%. Is this good?

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When Did Programmatic Advertising Start: A History Lesson

Rev

The average clickthrough rate across all formats and placements is 0.06%. Currently, HubSpot defines display advertising as a “way for businesses to monetize their website traffic, as advertisers pay to have their promotion displayed alongside the content on the page.”. I know, I screamed too.)

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Webinar Replay: Six Funnel Focal Points to Finish 2011 Strong – Part I

markempa

2:55 – Find out the length of the sales cycle for most webinar attendees; it happens to be aligned with how 935 marketers responded to Marketing Sherpa’s 2010 Benchmark Survey. Review these timestamps. 4:45 – An overview of the source of ideas and insight revealed in this webinar. But it gets even better…).

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Hard Data to Justify Your Marketing Automation Investment

Customer Experience Matrix

Aberdeen Group, “Lead Lifecycle Management,” July 2009 Best in Class Average % higher Return on Marketing Investment 75% 45% 67% Lead to Sales Conversion Rate 8% 3% 167% Average Increase in Response Rate 12% 7% 71% Aberdeen Group, “Crossing the Chasm with Automated Lead Management”, January 2010 Best in Class Average % higher Average Revenue Growth (..)

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Presenting Effective Charts « The Effective Marketer

The Effective Marketer

How to Ensure Your Message is Clear Before creating a chart showing the latest web analytics, or the trends in email clickthrough rates explaining the recent results in webinar registrations, think about what exactly you are trying to say. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

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Top 20 Tweets from Sales 2.0 Conference

Smashmouth Marketing

damphoux : @IDC "companies that reduce their investment in sales in 2009 will be gone in 2010" #sales20. jillkonrath : Video in newsletters increases clickthroughs by 40% - per Mark Wilson, VP, Corp. jepc : Gerhard Geschwandtner: " Trend 6: customers create companies instead of companies creating customers " #sales20. Warren Buffet.

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Top 20 Tweets from Sales 2.0 Conference

Smashmouth Marketing

#sales20 jepc : Gerhard Geschwandtner: " Trend 6: customers create companies instead of companies creating customers " #sales20 damphoux : @IDC "companies that reduce their investment in sales in 2009 will be gone in 2010" #sales20 greenleads : "Sales 2.0 combines customer focused processes with Web 2.0 Mktg at Sybase. That's an eye opener!