Video Measurement Is Broken. Here’s How to Fix It
Contently
APRIL 18, 2017
When Moat was founded in 2010, viewability was just starting to become a big issue. We’ve connected our data with offline sales, as an example, for some of the CPG companies in the world so that we can understand what metrics are actually driving brand sales.” Does it matter if you can see or hear it all?”
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