Online is 77% Less Impactful than Newspaper
Digital B2B Marketing
APRIL 11, 2011
Time spent on Facebook passed all Google sites in September 2010 (including YouTube), yet Google will capture 44% of 2011 online spending, Facebook will only get 8% , because of the impact of search. Neither are new channels, yet spending on newspapers is 3.3x Alternatively, look at the difference between newspaper and TV spending.
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