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2022 CMOs Don’t Want 2010 Solutions: Why The Forrester Wave™ Misses the Mark

Metadata

The factors Forrester recommends B2B marketers focus on are: Business audience reach Business context reach Cross-channel capabilities B2B performance reporting Product vision Execution roadmap Market approach Commercial model Innovation roadmap Delivery model. It’s absolutely not the channel or medium of choice. They need more.

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Saying goodbye to data friction with MessageGears and personalized messages at scale

ClickZ

30 second-summary: Email is their most important channel to connect with their existing customers. Enterprise marketers need direct access to their customer data to send personalized messaging at scale. Enterprise marketers need direct access to their customer data to send personalized messaging at scale. The future.

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ClickInsights: Social Media Marketing in 2010

Ambal's Amusings

How will social media marketing evolve in 2010? We have invited 2 Social Media Icons - Pam Brossman and Chris Garrett - to shed light on the following question: "What do you foresee as the biggest change that will happen in social media marketing in 2010? Youtube Channel url, facebook url, fanpage url, twitter url, blog url.

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Leo Suarez, Toshiba’s SVP Marketing & Strategy: Omni-Channel Retailing—A New Paradigm of Product Marketing

Crimson Marketing

By understanding the new mindset of the retail consumer and leveraging the product marketing technology available, retailers have the opportunity to create an omni-channel retail marketing system, right in store, that rivals or exceeds the efficacy and intimacy of online shopping. In this Moneyball for Marketing podcast, he explains how: .

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Media Insights: Interview With Kyle Alspach, Senior Editor at CRN Focused On Cybersecurity

Walker Sands

If you have a client that operates in the channel or cybersecurity space, you probably know who Kyle Alspach is. Currently a senior editor at CRN, the IT channel trade outlet formerly known as Computer Reseller News magazine, Kyle has covered cybersecurity and related topics for many years. However, a channel angle helps.

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The B2B marketing ironies of our time

Biznology

Budgets continue to shift to digital channels. Marketers are abandoning print and face-to-face channels in droves. Now my last example involves an irony that had an impact on me, personally and professionally. Back in 2010, I was invited to become a contributor to Harvard Business Review ’s online publication.

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Email, SMS & Push: How to Automate a Multi-Channel Experience

Delivra

As a marketer, you only have to digest a few statistics to understand that your marketing strategies demand a multi-channel approach—more so than any other time in modern history. hours) is during personal hours; not at work.— Developing an automated multi-channel marketing strategy. hours online—up from 9.4 hours in 2000.