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More New Systems Challenge the Marketing Automation Status Quo

Customer Experience Matrix

MindFire Studio grew out of MindFire’s original Look Who’s Clicking software, which is used by more than 1,100 printers and other graphics arts vendors to add personalized URLs to print promotions. Last week’s post looked at newer marketing automation systems that focused on small businesses.

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Rise of the Marketing Platform

Adobe Experience Cloud Blog

1990s – 2010: Marketing shifts again to developing and managing customer relationships. Channels proliferated, and then converged; information turned into a tidal wave; and customer expectations for new experiences rose to new heights. 1) Isolated channels —> coordinated experiences. Too see why, read on….