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Why edge cases matter in marketing strategy

Martech

We don’t want to waste time trying to solve “edge cases” that nip at the periphery. But sometimes, these “edge cases” are more important than we realize, and they can expose issues flying under the radar. Edge cases occur when: Someone behaves in a way you didn’t expect. It’s not an edge case at all.

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What the Gig Economy Was Like in 2010 (Part 1 of 5)

ClearVoice

In part one, we take a look back at the state of the gig economy in 2010. Heading into not only a new year but a new decade, it’s hard to believe how far freelancers have come since 2010. 2010 set the tone for the #gigeconomy. 2010 was about survival in the gig economy — not luxury of choice. 2010 was more competitive.

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2022 CMOs Don’t Want 2010 Solutions: Why The Forrester Wave™ Misses the Mark

Metadata

There is some good news for B2B marketers evaluating solutions for B2B advertising: this report will help highlight the use case for ABM solutions, social platforms, DSPs, and marketing operating systems. In case we weren’t coming in hot enough: this report is not good for evaluating platforms against each other. They need more.

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Top Takeaways From Blogwell Philly 2010

Marketing Insider Group

The event titled “How Big Brands Use Social Media&# highlights 8 real-life social media case studies. Share: Read more from Social Media Blog , Blogwell , Marketing Innovation , Social Media , Social Media Campaigns 1 Comment Post a comment Trackbacks & Pingbacks BlogWell 2010: SAPs Social Media Strategy | SAP Web 2.0

Web 2.0 100
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Lead Gen Tactics from 4 MarketingSherpa Case Studies

markempa

Tweet Our sister publication, MarketingSherpa, publishes three weekly newsletter case studies, and in the B2B beat in particular, those weekly articles routinely feature a story covering marketers tackling lead generation for the complex sale. If you only have a few minutes, this post provides highlights from each case study.

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2010 Will Bring New Features to Demand Generation Systems

Customer Experience Matrix

Summary: the demand generation market will continue to grow in 2010, and it may attract some new, big competitors from outside the industry. What will 2010 bring? The task for the marketing automation vendors is making it easier to integrate such data and, in cases such as ad-embedded surveys, to generate it. content grazing.

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Does CDP Need a New Definition?

Customer Experience Matrix

The earliest Customer Data Platform systems were introduced before 2010; the term CDP was coined to describe this emerging class in 2013. This expansion skewed some survey resuls but otherwise seemed relatively harmless; in any case, resistance seemed both pedantic and futile.