Zoominfo

OCTOBER 21, 2018

In a 2010 blog post, ZoomInfo discussed the emergence of video as an effective vehicle for B2B marketing communications. Keep it short and sweet, and don’t be afraid to let your personality show! Testimonials and Case Studies: More than 70% of Americans reference online reviews to inform their buying decisions ( source ).

Webinar Metrics 157

Webinar Metrics Video Marketing Marketing Strategy Marketing & Strategy 157

Ambal's Amusings

JANUARY 31, 2011

Prior to this year, my perception of Twitter was that of a useless text-messaging medium designed to send friends obscure personal information. Sarah Mitchell is a freelance copywriter with a focus on B2B content, specifically case studies and white papers. What was your "Aha" moment in 2010? Over to you.

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Study 100

MLT Creative

NOVEMBER 29, 2010

December 1-2, B2B Marketing Europe Berlin, Germany: European B2B marketers will come together to share knowledge they’ve gained through real-world case studies, best practices, networking and more.

B2B Marketing 40

B2B Marketing Advertising Agencies B2B Paid Search Agency 40

Online Marketing Institute

DECEMBER 20, 2010

The Best B2B Marketing Ideas of 2010 A guest post by Jeff Ogden , president of Find New Customers Although companies like Marketo, Eloqua and Kinaxis have produced terrific written content in blogs, e-books, etc., As we like to say, “Personality is the missing ingredient in B2B marketing.&# They all are very entertaining, too.

B2B Marketing 40

B2B Marketing Marketing Management Eloqua RSS 40

SpotMe Blog

MAY 11, 2023

Reading case studies and looking at the clients a healthcare communications agency has served is a great way to understand whether they are the right fit for you. Clients – With the life sciences industry being so broad, it is important to know whether the medical communications agency has experience in your specific field.

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

Online Marketing Institute

DECEMBER 15, 2010

The Best FREE White Papers of 2010 Since April 2009, cataloging free white papers that have been tweeted via Twitter has been a regular part of this blog. No Registration: the white paper must be freely available for download without requiring any personal information or registration requirements.

Paper 40

Paper Best Practices RSS Landing Pages 40

Marketing Insider Group

DECEMBER 21, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 21, 2010 4 Subscribe Augmented Reality For B2B Marketing in 2011? Michael Brenner Dec 22 2010 Excellent case study.

B2B Marketing 100

B2B Marketing Paid Search Agency Demand Generation Agencies Web 2.0 100

Convince & Convert

MAY 5, 2010

link] THANKS [link] Dan Nestle Case study could herald future of ad agencies RT @jaybaer: An Online Community with a Purpose, and a Plan. link] [link] Dan Nestle Case study could herald future of ad agencies RT @jaybaer: An Online Community with a Purpose, and a Plan. What do you think of this approach? Such a cool site!

Social Media 125

Social Media Advertising Agencies Paid Search Agency Media 125

Outgrow

JANUARY 22, 2020

Sells runs his own blog on www.finchsells.com where he talks about everything from his personal life to his professional life. Over the past 18 years, he has experimented with everything - from pay per click marketing, building out his own sites, having a 2 million person mailing list to running his own affiliate programs.

Paid Search Agency 101

Paid Search Agency Advertising Agencies Outgrow Work Management 101

Marketing Insider Group

JUNE 3, 2010

Too often we grab the latest product brochure, sales presentation or case study and post it online. Share: Read more from Content Marketing Content Marketing , Inbound Marketing , Online Demand Generation , Sales Alignment 2 Comments Post a comment Ryan Beale Jun 3 2010 Hey Michael, Once again, nice tips here. Great stuff here.

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Top of Funnel 100

Marketing Insider Group

NOVEMBER 24, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 24, 2010 Subscribe A B2B Marketing Manifesto? So they’ve written a manifesto (reg. required) to prove it.

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Buffer

JANUARY 10, 2022

I tell you this from personal experience. Here’s my story: In 2010, I got this wild idea to build JobJenny.com , a platform that would offer professionals answers to their most pressing career questions, assist them in navigating business or job transitions, and inspire them to live their best lives. Be strategic, for sure.

Linkedin 90

Linkedin Thought Leadership Paid Search Agency Curation 90

Buzz Marketing for Technology

OCTOBER 25, 2013

Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design. population between 2000 and 2010, rising from 35.3 million in 2010. And the most successful case studies are precisely those that embrace this approach.”. According to the U.S. million, or nearly one in six Americans.

Mobile Advertising 100

Mobile Advertising Advertising Agencies Mobile Marketing CMO 100

Marketing Insider Group

NOVEMBER 9, 2010

For the self-employed, blogging is a means to attract new business and new clients to their business, whereas “hobbyists&# are simply looking for “personal satisfaction.&# Such as building up personal and professional brands. Such as building up personal and professional brands. Overall great article.

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

Marketing Insider Group

NOVEMBER 4, 2010

Here’s a great example of how one firm used segmentation to optimize their media spend and increase conversions: Mini Case Study Challenge : A large virtualization company launched a paid search campaign to generate leads for their compliance solutions for the Health Insurance Portability and Accountability Act (HIPPA).

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

Here’s a great example of how one firm used segmentation to optimize their media spend and increase conversions: Mini Case Study Challenge : A large virtualization company launched a paid search campaign to generate leads for their compliance solutions for the Health Insurance Portability and Accountability Act (HIPPA).

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Content Marketing Institute

JANUARY 29, 2019

Creatively labeled “Canterbury Tales,” Veissman told the story of a garden community called Canterbury Apartments, where a six-person team was responsible for 480 units across 16 buildings. In this case, Jonathan recommends a tactic he calls “news flash” or tying your brand to something (e.g., an event) that people know.

Enterprise Management 99

Enterprise Management Work Management Marketing Management Case Studies 99

KoMarketing Associates

MAY 31, 2012

whitepapers, articles, case studies, etc.) or having a dedicated person or persons on staff to write new content—you can find ways around the overall time commitment discouraging to many marketers. But that needn’t be a barrier to social media success.

Social Media 120

Social Media Media Work Management Marketing Management 120

MLT Creative

SEPTEMBER 8, 2010

September 15, Mobile Social Communications: Case Studies & Roundtables New York, NY: The Keynote Presenter will be Eric Friedman, Director of Client Services, Foursquare. September 15-16, iStrategy Chicago, IL: Are you looking to quantify your social media efforts? Do you want to have constant customer engagement?

Advertising Agencies 40

Advertising Agencies Paid Search Agency Work Management B2B Marketing 40

SendX

MAY 30, 2019

In that case study, Laura’s email campaign to new subscribers generates over $2,000 in sales on average, on autopilot. Before their pre-launch week, founders of Harry’s talked to more than 100 people, in person. The shaving startup’s employees sent out personalized email messages to everyone on their contacts list.

Word of Mouth 158

Word of Mouth Email Campaigns Campaigns Generation 158

Marketing Insider Group

JUNE 18, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 18, 2010 3 Subscribe Need to Drive Leads? Michael Brenner Jul 12 2010 Hi Sandi, I am so happy you agree!

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

markempa

AUGUST 17, 2007

The workhorse of business-to-business direct mail is still the one-page, personalized letter sent in a #10 envelope. Here are some online examples such as: blog posts, podcasts, vidcasts, webinars, e-books, personalized microsites, wikis, and other multimedia. What can you send via email? How can you leverage events?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Convince & Convert

AUGUST 19, 2010

The email is well-designed, personalized, and compelling. Since April, 2010 Western River has collected more than 1,100 of these customer stories. All of these tactics can work together seamlessly to create a robust, optimized content marketing engine that pays real dividends in increased website traffic, and conversions.

Social Media 140

Social Media Media Webinar Metrics Marketing & Strategy 140

Convince & Convert

MAY 12, 2010

May 12th, 2010 |Written By: Jay Baer | View Comments Tweet Guest post by Jennifer Maggiore, CEO of Maggiore Consulting, a multi-media lead generation firm and co-host of Locals Only: a Phoenix-based live Internet show. I feel like the other guy in the story- will you try social media if I give you some great case studies?

Paid Search Agency 121

Paid Search Agency Advertising Agencies CAN-SPAM PR 121

The ROI Guy

JANUARY 25, 2011

This marked the third year in a row that white papers were ranked as the most influential when compared to several other collateral types, including superior influence in driving purchase decisions over case studies / success stories, product brochures / data sheets, videos, and podcasts.

Paper 40

Paper Personalization Buying Cycle Ideal Customer Profiles 40

Marketing Insider Group

MAY 12, 2010

displayed various studies that show that clicks are the preferred method to measure marketing performance. ROI” and “Sales” are the 4 th and 5 th most important metric according to Chief Marketer April 1, 2010 study. Michael Brenner May 16 2010 Totally agree on engagement as the right objective. Ask your partners.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

markempa

OCTOBER 21, 2011

8:20 – Jen compares B2B Benchmark Report responses between 2009, 2010 and 2011. 11:30 – Kaci Bower presents a case study on how Postcard Mania, a B2B organization serving small to medium businesses, combined a lead-generation effort with a multi-channel nurturing strategy that optimized their marketing and sales funnel.

Advertising Benchmark 120

Advertising Benchmark Webinar Metrics Marketing Report Top of Funnel 120

Brightedge

MAY 16, 2021

Ellis named and started the growth hacker movement in 2010 after his successes at Dropbox and Logmein. Using case studies and real-life examples, Scott explores the latest best practices that lead to marketing success. Read the book to learn how all these data points fit together to make a person successful.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Convince & Convert

MARCH 4, 2010

In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. JG You know that tattoo says Leslie from the person's perspective right?

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Content Marketing Institute

OCTOBER 29, 2017

This was the day that one of our biggest clients, the one we delivered our best results to and was the most revered of all our case studies, decided not to renew our service (we provided qualified leads for content agencies). Just over six months later, in May 2010, Content Marketing Institute was born. People came to the site.

Content Marketing 111

Content Marketing Planning Paid Search Agency Content 111

Convince & Convert

APRIL 1, 2010

link] Chris Hall Jay as a lifelong T-wolves fan (the team’s life not mine), and a person involved in social media I have to say, awesome! But I wasn’t the only person doing this, and by no means was I doing it any more than anybody else in the community.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

markempa

NOVEMBER 17, 2005

If youre supporting multiple sales channels with lead generation, youll probably like this case study by MarketingSherpa. I agree with all of the suggestions in the case study. If youre supporting multiple sales channels with lead generation, youll probably like this case study by MarketingSherpa.

B2B Sales 120

B2B Sales Lead Generation Sales Leads Sales Qualified Leads 120

ViewPoint

JANUARY 26, 2012

Outbound telemarketing The telephone is the Swiss Army knife in the B-to-B marketer’s backpack: a flexible, personal, dependable resource with infinite applications. The DMA’s 2010 Response Rate Report reported a healthy 1.68% response rate to B-to-B prospecting letter mail and 2.18% to its cheaper cousin, postcard mail.

B to B 120

B to B netFactor Media SEM 120

Content Marketing Institute

DECEMBER 31, 2018

I’ve given over 400 keynote speeches in 18 countries, but this one was the most personal. That means if we don’t change what we are doing, right now, the things you want to accomplish in 2019 or 2023 and beyond, both marketing and personal goals, will never happen. Bruce Lee case study. Think and Grow Rich case study.

Planning 102

Planning Paid Search Agency Advertising Agencies Terms and Conditions 102

Chris Koch

APRIL 30, 2010

B2B mobile marketing case studies. Both are winners of the 2009 ITSMA Marketing Excellence Awards —the 2010 Awards deadline is June and anyone can enter). Top 10 Mobile Trends of 2010, Part 1: Design & Development (readwriteweb.com). The Future – There’s an App For That (gadgetwise.blogs.nytimes.com).

Mobile Marketing 100

Mobile Marketing Mobile Advertising Paid Search Agency Wiki 100

Convince & Convert

JULY 6, 2010

While demonstrating the company’s commitment to education, Target also created a local solution to a national issue by personally connecting with parents through a timely and innovative social media campaign.

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Marketing Insider Group

JUNE 23, 2011

This week I attended Useful Social Media ‘s Corporate Social Media Summit in New York city where hundreds of practitioners gathered to hear case studies from some of the best in the business. Each session had short case studies followed by a question and answer session. . The content was practical and interactive.

Social Media 100

Social Media Media POS Paid Search Agency 100