persona 
Ambal's Amusings
MAY 12, 2010
We asked Stephanie Tilton "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Stephanie Tilton is a seasoned white paper and case study writer who helps B2B companies advance the sales cycle by engaging prospects and customers.
Industrial Marketing Today
SEPTEMBER 3, 2010
Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”
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Industrial Marketing Today
OCTOBER 2, 2010
Clearly define personas by addressing the WIIF (What’s in it for me) question for each stakeholder. Let’s look at two case studies to see how industrial marketers are using email to reach and engage with industrial buyers. This white paper aims to change that perception of them.
The ROI Guy
DECEMBER 9, 2010
Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Thursday, December 09, 2010 Seeing ROI in the Cloud?
ANNUITAS
OCTOBER 6, 2010
In most cases, there are multiple people that make up the “buyer”, each having a different view and approach to buying decisions. Developing various profiles that match the multiple buyer personas will enable your company to better engage with each one through your nurturing program. Map content types to buying phases.
Adobe Experience Cloud Blog
SEPTEMBER 28, 2009
Every session had a topic, but was also wrapped around a case study, so you could see how someone applied the top tricks or best practices. Update my buyer personas and use these personas to ‘talk’ to my prospects and customers on my website, in my emails, and in social media.
The ROI Guy
NOVEMBER 29, 2010
For example, this could include methodologies, presentations, white papers and assessment tools to help sales professionals identify and illuminate buyer issues, benchmark buyers versus competitors and best practice leaders, and create / drive solution roadmaps to help resolve the most pressing customer issues.
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