The Effective Marketer

OCTOBER 14, 2010

According to their post: “Last week in San Francisco, 211 business-to-business marketers spent two days sharing insights, case studies and advice on social media marketing, lead generation, Sales and Marketing alignment, and other hot-button issues on the West Coast swing of MarketingSherpa’s seventh annual B2B Marketing Summit.&#

Planning 100

Planning Work Management B2B Marketing Marketing Management 100

MLT Creative

SEPTEMBER 30, 2010

October 1, Social Ad Summit New York, NY: At this showcase of recent case studies from agencies and brands, you’ll learn firsthand how to implement a successful social ad strategy for your organization or client. October 17-20, BOLO 2010 Scottsdale, AZ: Digital marketing is a core competency of the “have” agencies.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Digital Asset Management 40

Hubspot

JULY 12, 2010

The Inbound Marketer of the Month winner for June 2010, Trust eMedia , is a great example of how a company can use an integrated inbound marketing campaign to go from having no website to ranking on the first results page of Google in just a couple of months. Inbound Marketing Case Study: Trust eMedia.

Case Study 28

Case Study Case Studies Social Media Studies 28

Marketing Insider Group

DECEMBER 21, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 21, 2010 4 Subscribe Augmented Reality For B2B Marketing in 2011? Michael Brenner Dec 22 2010 Excellent case study.

B2B Marketing 100

B2B Marketing Paid Search Agency Demand Generation Agencies Web 2.0 100

Marketing Insider Group

NOVEMBER 4, 2010

Here’s a great example of how one firm used segmentation to optimize their media spend and increase conversions: Mini Case Study Challenge : A large virtualization company launched a paid search campaign to generate leads for their compliance solutions for the Health Insurance Portability and Accountability Act (HIPPA).

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

Here’s a great example of how one firm used segmentation to optimize their media spend and increase conversions: Mini Case Study Challenge : A large virtualization company launched a paid search campaign to generate leads for their compliance solutions for the Health Insurance Portability and Accountability Act (HIPPA).

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

KoMarketing Associates

MAY 31, 2012

Facebook, Twitter, Google+, Pinterest—would they be using to engage with your company? whitepapers, articles, case studies, etc.) Ask questions and anticipate their answers: Where is your audience gathering information about your product or services? What kind of social media channels—i.e.,

Social Media 120

Social Media Media Work Management Marketing Management 120

Moz

DECEMBER 25, 2019

Originally published in November 2010, this is the second time we've asked Kate to update this article and it continues to deliver value ten years later. How Google Evaluates Links for SEO [20 Graphics]. Do Businesses Really Use Google My Business Posts? Do Businesses Really Use Google My Business Posts? A Case Study.

Domain 53

Domain Best Practices Keywords SEO 53

MLT Creative

SEPTEMBER 8, 2010

September 15, Mobile Social Communications: Case Studies & Roundtables New York, NY: The Keynote Presenter will be Eric Friedman, Director of Client Services, Foursquare. September 15-16, iStrategy Chicago, IL: Are you looking to quantify your social media efforts? Do you want to have constant customer engagement?

Advertising Agencies 40

Advertising Agencies Paid Search Agency Work Management B2B Marketing 40

ClearVoice

JANUARY 13, 2020

For example, customer case studies are one “storytelling” content format that are powered by AR, VR, and AI. Another trend we have seen during the 2010 decade is a focus on “big data.” Many marketers and entrepreneurs are often frustrated with Google changing and updating its search algorithms — and with good reason.

Marketing AI 69

Marketing AI Personalization Content Long Tail Marketing 69

B2B Marketing Traction

MAY 22, 2009

A collection of Linked-In how-to’s, optimization tips and case studies to help B2B marketers get better results from their company page and their profiles on LinkedIn. Google Plus This Page. ©2000-2010 New Incite. Please contact us to recommend other terms and phrases that should be included. LinkedIn Resources.

Trade Show 100

Trade Show SEO Consulting Case Study 100

Hubspot

FEBRUARY 23, 2017

In the late 2000s and early 2010s came Twitter, Tumblr, Pinterest, and Google+, which experimented with short-form and visual content, as well as aggregating and saving content for later consumption. Orkut was launched by Google in 2004 and shut down in 2014. Ping was launched as an iTunes feature in 2010 and was closed in 2012.

Social Networks 100

Social Networks Social Media Network Marketing Facebook 100

Convince & Convert

AUGUST 19, 2010

Consequently, if someone searches for “Colorado River Whitewater Rafting&# on Google, they’ll likely find that version of the Western River blog, which contains only posts about “ Colorado River Whitewater Rafting “ The software automatically harvests and organizes topically similar posts for maximum search effectiveness.

Social Media 140

Social Media Media Webinar Metrics Marketing & Strategy 140

Chris Koch

APRIL 30, 2010

Dragon has been perfecting its voice-to-text abilities for decades through its PC software and MapQuest (I still prefer it to the Google Maps gorilla) has been honing its route guidance for many years. B2B mobile marketing case studies. Top 10 Mobile Trends of 2010, Part 1: Design & Development (readwriteweb.com).

Mobile Marketing 100

Mobile Marketing Mobile Advertising Paid Search Agency Wiki 100

The Effective Marketer

JUNE 23, 2009

To get more insight into the formula and how it works, after watching the presentation, check out some of their website design case studies. Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free.

Training 100

Training Planning Marketing Budget Creation Work Management 100

Convince & Convert

MARCH 4, 2010

In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. Very helpful post, Jay.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Hubspot

MAY 27, 2015

Before I became an inbound marketer, I once made $50,000 a month spamming Google. Google made me do it. They rationalize spamming Google's index in so many ways: We're helping Google improve their algorithm! Google's lying to people. Google Made Us Do It. I worked a maximum of 10 hours a week. No big deal.

Google 28

Google De-duplication Skype CAN-SPAM 28

ViewPoint

JANUARY 26, 2012

The DMA’s 2010 Response Rate Report reported a healthy 1.68% response rate to B-to-B prospecting letter mail and 2.18% to its cheaper cousin, postcard mail. On your home page—and elsewhere throughout your site—add a compelling offer, such as a downloadable case study or white paper, linked to a registration form.

B to B 120

B to B netFactor Media SEM 120

QuanticMind

DECEMBER 5, 2019

Back in 2010, hotel and airline apps were just getting started, yet now they are just as important to the travel industry as other major businesses. . Google is a problem for travel marketers that most don’t realize they even have. But these opportunities also essentially serve to help Google monopolize marketing in the travel space.

Paid Content 52

Paid Content Paid Search Agency Advertising Agencies Work Management 52

Convince & Convert

SEPTEMBER 20, 2010

You will see in 2010 that most companies will, hopefully, leave behind both notions (media is important, and B2C and B2C are different) due to results that we will start seeing in the market. Things I Don’t Want to Hear Anymore in 2010 =-. Things I Don’t Want to Hear Anymore in 2010 =-. Nicely said, Esteban.-=

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Content Marketing Institute

NOVEMBER 12, 2017

Narrative Science started in 2010 as a Northwestern University experiment turning baseball box scores into traditional stories. In 2011, it raised over $6 million to study the landscape of how to create “human-free stories” (such an oxymoron to say). Automated Insights shares a case study of a brand using its AI to create content.

Marketing AI 110

Marketing AI Examples Work Management Marketing Management 110

The Effective Marketer

JULY 21, 2009

The good thing is that there are lot of success case studies on the web to help us taking the best social media marketing decision. Reply Neoco | Blog | Why Social Media Is Not For Everyone says: April 27, 2010 at 11:07 am [.] Great post and thanks again. To read more, go here. [.] United States License.

Social Media 100

Social Media Planning Work Management Social Marketing 100

Online Marketing Institute

JANUARY 4, 2011

Write about customers successes – Write up a case study about a clients successful project, they will often let you publish their name 5. Case Studies are always popular to write about and not just your own 17. Get the latest information and ideas by creating alerts using Google Alerts on your favourite topics.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Industrial Marketing Today

JUNE 29, 2010

In the Needs Awareness and Research stages (the first two stages of the industrial buying cycle ), buyers use a broad array of sources, including social media, webinars, e-newsletters, Google, Bing, Yahoo and vertical search engines like thomasnet.com and globalsepc.com. Copyright © 2010 Tiecas, Inc.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Online Marketing Institute

JANUARY 4, 2011

Mark Jackson | August 18, 2010 | 0 comments ); //]]> Share Tweet My company has recommended blogging to many of our search engine optimization clients. A little over a year ago, I shared a case study on Search Engine Watch of a client’s website that had fewer than 100 pages of content indexed when we started working with them.

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Industrial Marketing Today

JULY 23, 2010

It takes extensive knowledge, expertise, experience and a lot of detailed work in order for your website to be ranked high for specific keywords and phrases in Google and other major search engines. I have even read statistics where Facebook is now drawing more visitors than Google. Copyright © 2010 Tiecas, Inc.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Online Marketing Institute

DECEMBER 23, 2010

Kaila Strong | Dec 6, 2010 | 0 Comments Tweet Arguably, social media marketing for B2B companies is one of the most difficult campaigns to run. Article Archives by Kaila Strong Social Syncing: Cross Platform Marketing - Nov 8, 2010 Social Search Commands for Everyday Use - Oct 11, 2010 Search and Social: Are You Missing Out? -

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

Online Marketing Institute

OCTOBER 31, 2010

Heather Rast 07/06/2010 at 8:18 PM Permalink Hi, Elizabeth! How do you solve Social Media Tool Exhaustion? P.S. My time in Shanghai wasn’t all work. and great speech!) What a great post to save to my favorites and keep in my arsenal. Thanks for this post, a good read.

Social Media 40

Social Media Lead Ranking B2B Thought Leadership Lead Scoring 40

Convince & Convert

MARCH 3, 2010

In fact, a search for “social media agencies&# on Google yields more than 41 MILLION matching Web pages. Remember, the most important customer of EVERY company is Google. I'd love to write up a case study on you guys when you're ready. Please keep me posted on your progress.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

SEPTEMBER 21, 2010

How to be Human – Develop a Social Media Strategy in 7 Steps | [link to post] – Posted using Chat Catcher [link] The Real-Time Google Search Twitter Social Media Strategy | NYC Social Media and Whitehat Organic SEO | The Blog of Dustin Schmidt [.] Sessions start October 5. Go to [link] to save 50% for a limited time.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Marketing Insider Group

JANUARY 28, 2015

Understanding what your audience is searching in Google is critical, and simply answering those questions can help you leaps and bounds with SEO. Next, you should look for paid sources like Google AdSense, Outbrain, Taboolah, Nativo, and Sharethrough. How can we improve on our content marketing ROI? Want to learn more?

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Webbiquity

JANUARY 2, 2013

Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%). Furthermore, half of all Google+ users are under 25 years old. iMedia Connection ). Social CRM is still confusing. eMarketer ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

The ROI Guy

DECEMBER 9, 2010

Thursday, December 09, 2010 Seeing ROI in the Cloud? Indeed, early cloud computing case studies reveal the potential for better cost savings, scalability, agility, performance and more. But are these savings and benefits for real and translate to your particular environment? Latest Research. Let the Good Times Roll?

ROI 40

ROI Marketing Budget Work Management Marketing Management 40

Online Marketing Institute

NOVEMBER 10, 2010

Case studies / testimonials / client lists – Third-party endorsements help prospects decide whether they should do business with you. Dianna Huff helps B2B companies get found in Google through SEO, content creation, and social media. blog comments powered by Disqus How-To Samples Case Studies Blog Archives Sign Up!

Paid Search Agency 40

Paid Search Agency Marketing Websites Companies B2B 40

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 You’re also engaging with customers, helping to solve their business problems and maybe even documenting the process with case studies. This means that you probably already have a large number of resources to share.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

The ROI Guy

SEPTEMBER 3, 2010

According Mr Ogden, “7 out of 10 buyers say they start their buying process at vendor sites, not Google.” Analyst case studies and validation, and peer social network recommendations are key to early engagement success. 08, 2010 4) IDC Executive Tele Briefing on Sales & Marketing Strategies for 2010.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Peer-to-peer Demand 40