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Best Marketing Books You Need To Read

Brightedge

While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years. Ellis named and started the growth hacker movement in 2010 after his successes at Dropbox and Logmein.

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90 Tips to Make Your Blog Rock

Online Marketing Institute

Find out about your customers Pain Points – Write posts that provide solutions for your customers problems 4. Write about customers successes – Write up a case study about a clients successful project, they will often let you publish their name 5. Publish content on what not to do!

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The Three Biggest Mistakes Companies Make with B2B Websites

Online Marketing Institute

Case studies / testimonials / client lists – Third-party endorsements help prospects decide whether they should do business with you. Web users expect more from brands than just a brochure site with some information. A compelling and fun About Us page can snag a few customers. Make sure every link works.

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Top Social Media Measurement and Tracking Tools

Online Marketing Institute

2010 Eddie and Ozzie Awards Call for Entries OPEN! Curalate allows us to see how the content we pin to our boards is performing, as well as the content people are organically pinning from our sites, and more importantly how viral those actions are, since it’s reported that 80 percent of Pinterest activity comes from repins.”

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

Add WordStream’s Advanced Keyword Tools to Your Website for free , June 8, 2010. Pricing Based on Customer Expectations , May 26, 2010. June 7, 2010. Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. March 18, 2010. B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!)

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Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010

B2B Marketing Zone Posts

July 1, 2010 to July 31, 2010. The 20 craziest things you can do on Twitter - grow - Practical Marketing Solutions , July 7, 2010 OK, we’ve heard all the great business success stories about connecting and learning through Twitter. Best of B2B Marketing. Featured Sources. Like hooking their toilet up to Twitter. doth protest.

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The 45 Inbound Marketing Terms You Should Know [Glossary]

Hubspot

analyzing the trends, and developing actionable insights to make better informed marketing decisions. The bottom of the funnel refers to a stage of the buying process leads reach when they’re just about to close as new customers. This is short for web log or weblog. So, “bottoms up,” I suppose. Javascript.