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Content marketing en MaaS: 8 reasons why your content marketing agency is your new competitive advantage

Tomorrow People

Remember 2010? 2010 saw the inception of the Content Marketing Institute , and a growing realisation that content was the way forward. But let’s face it — it’s not 2010 anymore. You need to understand your ideal customer for each piece of content. Remember: don’t be a slave to Google.

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ClickInsights: What was your "Aha" moment in 2010? - Part 1

Ambal's Amusings

Prior to this year, my perception of Twitter was that of a useless text-messaging medium designed to send friends obscure personal information. Instead, I have come to realize that Twitter is a highly influential way to build social networks and relationships, quickly find specific business information, and track the release of white papers.

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Top 9 Affiliate Marketers You Need To Know About

Outgrow

He used Google Adsense and gradually began to make money off his website clicks. Out of all the information available out there, you need to filter the noise and provide value to your audience. Collins used to work in the publishing industry but that wasn’t enough to pay the bills. So we’ve got to start with the best.

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Leapfrogging Social Media Stumbling Blocks

KoMarketing Associates

Ask questions and anticipate their answers: Where is your audience gathering information about your product or services? Facebook, Twitter, Google+, Pinterest—would they be using to engage with your company? whitepapers, articles, case studies, etc.) What kind of social media channels—i.e.,

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Content Creation Robots Are Here [Examples]

Content Marketing Institute

Narrative Science started in 2010 as a Northwestern University experiment turning baseball box scores into traditional stories. In 2011, it raised over $6 million to study the landscape of how to create “human-free stories” (such an oxymoron to say). Client companies can inform Quill of the style of language, tone, and angle to use.

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17 Questions On How To Build A Content Marketing Strategy [Q&A]

Marketing Insider Group

If you take your brand out of the story and make the customer your hero, your point of view isn’t as important in those early stages (but it is later in the process/customer journey). It’s not just about more content, you really want to make sure you set a quality threshold and publish quality stuff. Interview your customers.

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How Relevant Marketing Content Helps B2B Branding

Industrial Marketing Today

One of the key findings from the study was that B2B marketers are realizing that developing brand awareness among their customerscustomers can capture a larger share of channel margins and build loyalty that can protect them against lower-priced competitors. You can leverage existing content like PowerPoint files.