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Best Marketing Books You Need To Read

Brightedge

While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years. Ellis named and started the growth hacker movement in 2010 after his successes at Dropbox and Logmein.

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Content Curation in B2B Marketing

Online Marketing Institute

Business buyers typically seek additional information and resources for information on business products and services. In the growing content marketing field, some companies choose a pure creation strategy (often using blogging platforms for publishing) and find it to be a challenge. Content curation is editing on steroids.

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Are You in a Boring, All-the-Same Industry? Your Content Doesn’t Have to Be

Content Marketing Institute

With Door 1, you get to tell customer stories about the Apple Watch, iPhone, and Apple TV. ” If there’s a customer need for your product or service, then boredom is relative. While forensic accounting may bore most people, it serves an essential need for customers in the right situation. 2: Acme Accounting! Click To Tweet.

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6 Practical Examples of Great Use of Trust Signals

Oktopost

Along with simple visuals, a trust signal could also be something like a customer testimonial. Consumers are naturally reluctant to enter credit card information or other sensitive data online, so that badge goes a long way toward making them feel secure. ? If you publish regularly with a solid social presence?–

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Open Research: A Framework for Social Analytics

Online Marketing Institute

After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets. Why are social analytics so important? This is a new medium, and proof over re allocation of investment is key.

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Content Curation Grows Up, Original Content Still Key

Online Marketing Institute

Rohit positioned that, as more corporations and individuals create content, the role of the content curator is needed. As we fast forward to 2011, content curation techniques are now a key part of content marketing itself. Actually, its always been an important part, but we are just now defining it as content curation.

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Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

Best of B2B Marketing for September 2010. Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. You think you know what is important to customers. B2B Voices , September 1, 2010 Image via CrunchBase. What I’m about.