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Best Social PR Guides, Tips and Tools of 2010

Webbiquity

How can you amplify and extend new releases through social media? The headline may be a bit harsh—drafted and used properly (which they too frequently aren’t), press releases can still serve a valuable role—but Daniel Burstein does make some excellent points here. Why PRs can be better link builders than SEOs by Econsultancy.

PR 100
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The B2B marketing ironies of our time

Biznology

Back in 2010, I was invited to become a contributor to Harvard Business Review ’s online publication. Readers argued that nothing justifies opt-out email behavior — which is ironic because opt-out is in fact the guideline operational under the CAN-SPAM Act. Ironic, isn’t it? What a thrill!

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3 Key Tips to Effective B2B Email Marketing

Tomorrow People

billion in 2010, to over 3.8 In 2010, the typical corporate user was found to send and receive about 110 messages daily. Roughly 18% of emails received is spam , comprising both actual spam and “graymail” (i.e. billion by 2014.

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How to Outrank your Competitors on Google

Schubert B2B

Ranking well on Google searches is one of the most important things a business can do to add more customers. At the Mobile World Congress in 2010, then-Google executive Eric Schmidt announced that the company would be developing its new ideas and technology for mobile devices first and desktop technology second. Choose your Keywords.

Google 127
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3 keys for better email engagement in Gmail

Martech

When will bulk email senders finally realize they have to adopt more sophisticated tactics like segmentation and personalization so they can send messages that appeal to each customer’s interests and activities regardless of the tab they land in? We can also expect new definitions of spam and engagement on these platforms.

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Programmatic Advertising Glossary & Brief History

Digilant

Instead, people now look to the future to see how they can work to combat any drawbacks people face to grow programmatic marketing and to help advertisers reach their audiences even better. Using algorithmic driven evaluation techniques, DSPs can determine which impressions to buy in real-time. And what did Google do to combat this?

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Key Benefits the Right Domain Name Adds to your Brand

Biznology

Here is how choosing the right domain name can benefit your brand. Even though it’s not as important as it was in the past, domain names can still help you rank higher in the organic search. Back in 2010, Google’s former head of the webspam team, Matt Cutts, emphasized that the difference between new and old domains is not a big deal.

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