Remove campaign multi-touch
article thumbnail

B2B Lead Generation: Are You Killing the Golden Goose?

ViewPoint

Our experience is that companies are killing the golden goose by focusing too much time and money on inbound marketing campaigns (and technology) and not enough time and money on outbound marketing and nurture campaigns. In 2010 just over 40% of our dispositions or completed companies were from inbound responses.

article thumbnail

B2B Lead Generation Blog: Telemarketing big with Xerox

markempa

« Podcast: Marketing and Sales for Big Complex Selling (Pt 1) | Main | Podcast: Marketing and Sales for Big Complex Selling (pt 3) » Telemarketing big with Xerox Do you use the telephone as part of your multi-modal lead generation strategy? Following up on direct mail campaigns. Building a database.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Email Marketing Metrics You Should be Tracking

Anything Goes Marketing

If you weren’t aware, Canada (Vancouver specifically) will be hosting the 2010 Winter Olympics. I’m not referring to autoresponder emails but rather to campaigns that contain two or more automated emails. Therefore another metric may be the number of emails sent using automated campaigns and/or the number of programs executed.

article thumbnail

Building a ROMI Calculator

Online Marketing Institute

To start, download Lenskold’s free Basic ROI Spreadsheet. Their Excel-based ROI spreadsheet provides all the needed components to quickly and accurately calculate marketing ROI for just about any marketing investment, as long as you can estimate the future stream of income and costs associated with your marketing program.

ROMI 40
article thumbnail

Marketing Automation Trends for 2010

LeadSloth

In this post I want to focus on the trends in Marketing Automation for 2010. These are the trends that are mentioned most often: Improved ROI & Reporting. In 2010 you’ll start to hear about marketing methods. Manticore Technology wishes you a full-funnel in 2010. The response was overwhelming: see below for all 18 (!)

article thumbnail

What the Future Holds for B2B Social Media Marketing

Online Marketing Institute

Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. She also stresses though that social is going to become more integrated in not only B2B marketing campaigns, but in actual products. “How many conversations, what was the reach of my campaign?

article thumbnail

5 Proven Strategies for B2B Social Media Marketing

Online Marketing Institute

Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns.