Webbiquity

JANUARY 28, 2011

According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# How can you use AdWords reports to fine-tune campaigns? How can you optimize campaigns using search funnels? “Image ads (a.k.a.

Adwords 100

Adwords Paid Content Paid Search Agency Tactics 100

The Point

AUGUST 18, 2014

A 2010 study concluded that fewer than 70 percent of exhibitors have any formalized plan or process in place for how leads are followed up after the show. Here are 10 tips for designing an effective trade show follow-up campaign. Prompt response to show leads is critical. Most trade show leads are routinely ignored by sales.

Trade Show 100

Trade Show Campaigns Tips Lead Nurturing 100

Webbiquity

FEBRUARY 2, 2011

How many times have you heard the expression “content is king?&# Great content accomplishes at least two of the following objectives: • It helps get you “found&# online. • Great content fills a need for both the consumer and the producer. So how do you produce great content?

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Onalytica B2B

AUGUST 7, 2018

Key Topics: Influencer Marketing, Influencer Relations, Content Marketing, Digital Marketing, SMM, Strategy, Business Analytics, Blockchain Technology. Currently Social Media Director / Content Marketing Strategist at G Media Studios. I began my social media career officially back in 2010 working at the U.S.

Word of Mouth 137

Word of Mouth Skype Advertising Agencies Work Management 137

Customer Experience Matrix

APRIL 5, 2011

I agree that it's radically different: it works without a central marketing database and tracks customer states rather than assigning them to campaigns. The concept is intriguing: instead of creating campaigns that predefine paths a lead can follow, you define the actions to take when customers are in a particular situation.

Work Management 120

Work Management Campaigns Salesforce.com Marketing Automation Services 120

Webbiquity

JANUARY 24, 2011

Economic conditions may have been tough in 2010, but there was no shortage of online innovation. Wildfire is designed to enable organizations to easily create branded interactive campaigns (e.g. Most Popular Free Windows Downloads of 2010 by Lifehacker. ** 5 Stars. Create animations? Promote events through social media?

Social Media 100

Social Media Tools Buzz Media 100

Scoop.it

OCTOBER 5, 2023

Generating leads in SaaS now is different from what it was in 2010. Boost retention ABM can help you improve customer retention rates by delivering targeted and relevant content throughout the customer journey. But what is a substitute for the old-good (yet no longer effective) marketing tactics?

Account Based Marketing 104

Account Based Marketing Marketing & Strategy Marketing Strategy Personalization 104

Marketing Insider Group

OCTOBER 12, 2010

This allows for a fixed cost program, and can aid in your campaign and budget planning. The Campaign strategy needed here is minimal as the tactic result is an appointment with the designated prospect that has a need for you and is willing to discuss your product or service in more detail.

Sales Management 100

Sales Management Telemarketing Work Management Campaigns 100

Hubspot

NOVEMBER 13, 2017

So it was a little difficult for me to come up with just one "best" marketing campaign of all time -- which is why there are 14 in this post instead. Why are these marketing campaigns some of the best of all time? In fact, some of us might not have even been alive when these campaigns first aired. What Is a Marketing Campaign?

Campaigns 78

Campaigns Advertisements Advertising Paid Search Agency 78

The Effective Marketer

AUGUST 30, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Content That Sells When talking with lead nurturing and marketing automation vendors they all make it seem very easy. Who’s going to write all that new content? But why the focus on content?

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

PureB2B

JULY 14, 2020

Enter content syndication—like novocaine, give it time and it always works. Inbound lead generation challenges are on the rise: On average, inbound lead traffic to B2B technology companies’ websites has declined by more than 40% since 2010. Content syndication is the fuel that can keep your events rolling for the next 3-6-12 months.

Demand Generation 62

Demand Generation Demand Planning Allocation 62

PureB2B

JULY 14, 2020

Enter content syndication—like novocaine, give it time and it always works. Here’s why it should be the foundation of your 2H: Inbound lead generation challenges are on the rise: On average, inbound lead traffic to B2B technology companies’ websites has declined by more than 40% since 2010. Tough crowd).

Demand Generation 62

Demand Generation Demand Planning Allocation 62

PureB2B

JULY 14, 2020

Enter content syndication—like novocaine, give it time and it always works. Here’s why it should be the foundation of your 2H: Inbound lead generation challenges are on the rise: On average, inbound lead traffic to B2B technology companies’ websites has declined by more than 40% since 2010. Tough crowd).

Demand Generation 62

Demand Generation Demand Planning Allocation 62

Zoominfo

OCTOBER 13, 2020

Facebook was founded in 2004, Twitter in 2006, Instagram 2010, Snapchat 2011, and TikTok in 2016. Many marketers look at social as a lead generative channel in which a business shares a piece of content that leads someone back to their site to purchase whatever they’re hocking. One issue: content can be all over the place.

Social Media 162

Social Media Generation Media Peer-to-peer 162

Webbiquity

SEPTEMBER 1, 2010

Read on to learn how social media is changing PR, how pitching bloggers is different from traditional media outreach, how to optimize press releases for search and online distribution, which tools should be in your social PR toolbox and more here in some of the best articles and blog posts on social PR of 2010 so far.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

The Effective Marketer

MAY 9, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Rise of the Content Marketer Content Needs a King I know I don’t have to argue the value of content to readers of this blog.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Launch Marketing

SEPTEMBER 19, 2018

Although a social media presence is imperative to maintaining brand presence, the pressure to constantly create new and invigorating content can be exhausting. However, businesses are discovering a creative and successful loophole to the constant content dilemma: user-generated content. What is User-Generated Content?

User-Generated Content 59

User-Generated Content Generation Peer-to-peer Multi-Channel 59

Content Marketing Institute

DECEMBER 7, 2018

Not all content marketing tasks can or should be automated. But as you go through your daily content tasks, it’s worth asking, “Can this be automated?” You could write a great piece of content, but your readers won’t trust it (and many won’t even read it) if it’s full of spelling and grammar errors. Proofreading: Grammarly.

Automation 99

Automation Marketing Automation Services Work Management Marketing Analytics Tools 99

Marketing Insider Group

SEPTEMBER 17, 2013

Last week I attended Content Marketing World where I joined over 1,700 marketers from more than 40 countries around the world. What makes Content Marketing World so great? There are a lot of things, such as the mastermind behind the whole operation, Joe Pulizzi (@ JoePulizzi ) and his amazing staff at the Content Marketing Institute.

Content Marketing 100

Content Marketing Trade Show Content Mobile Advertising 100

Marketing Insider Group

JUNE 3, 2010

If we pay close attention to avoid the common mistakes, content marketing can drive leads that are more relevant, targeted and qualified than a traditional outbound push. If we pay close attention to avoid the common mistakes, content marketing can drive leads that are more relevant, targeted and qualified than a traditional outbound push.

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Top of Funnel 100

Zoominfo

OCTOBER 13, 2020

Facebook was founded in 2004, Twitter in 2006, Instagram 2010, Snapchat 2011, and TikTok in 2016. Many marketers look at social as a lead generative channel in which a business shares a piece of content that leads someone back to their site to purchase whatever they’re hocking. The problem?

Social Media 130

Social Media Generation Media Peer-to-peer 130

Online Marketing Institute

DECEMBER 20, 2010

The Best B2B Marketing Ideas of 2010 A guest post by Jeff Ogden , president of Find New Customers Although companies like Marketo, Eloqua and Kinaxis have produced terrific written content in blogs, e-books, etc., The great book, Content Rules , urged marketers to “be different.&# They all are very entertaining, too.

B2B Marketing 40

B2B Marketing Marketing Management Eloqua RSS 40

Content Marketing Institute

NOVEMBER 12, 2017

How much will the evolving landscape of AI impact content creation? I knew the AI landscape was evolving in the industry: But just how much would it really affect content creation? I knew the AI landscape was evolving in the industry: But just how much would it really affect content creation? I was surprised.

Marketing AI 110

Marketing AI Examples Work Management Marketing Management 110

illumin

DECEMBER 6, 2023

And when using both platforms, how can marketers tailor their content to the best target audiences? Facebook is familiar territory for both advertisers and users, making it easy to integrate into existing and new marketing campaigns. Instagram Instagram was launched in 2010 as the ultimate photo-sharing site.

Demographics 80

Demographics Facebook Emarketing Loyalty 80

Marketing Insider Group

JUNE 2, 2010

Second, you need to have compelling content that meets the prospects needs. Wikipedia defines “ Content Marketing ” as: The creation or sharing of content for the purpose of engaging current and potential consumer bases. The days of sending a list of contacts to sales is over. Some creative marketers call these lists suspects.

B2B Marketing 100

B2B Marketing Top of Funnel Paid Search Agency Content Marketing 100

markempa

JULY 29, 2013

Digital video can help keep your brand top-of-mind when it’s time for a purchase decision – if you create content designed for sharing versus selling. Today’s B2B Lead Roundtable Blog post features three reasons why you should adopt video content into your B2B marketing mix. from 2010 to 2016. from 2010 to 2016.

Marketing Mix 120

Marketing Mix B2B Marketing Video Marketing Paid Search Agency 120

SmartBug Media

JUNE 13, 2023

A Shopify-Instagram integration gives your brand access to your customers (and potential customers) while they browse content, not necessarily while they shop. Instagram: Key Features Instagram ’s original intention to share photos with friends has evolved significantly since its debut in 2010.

Ideal Customer Profiles 98

Ideal Customer Profiles Marketing Management Multi-Channel Tagging 98

Martech

MARCH 25, 2024

Suddenly, I’m 11 years younger, my hairline is half an inch lower and I’m telling marketers who ask me for advice or joined my recent two-day SMX Master Class why they shouldn’t freak out when their email campaigns go to the Promotions tab. When did you last change your message content to reflect new or modified segments?

Burn Rate 75

Burn Rate Opt-out Opt-in Ad Frequency 75

Webbiquity

DECEMBER 16, 2010

In Maverick Marketing: Trailride into the Wild West of New Marketing , Tom Hayes invites readers on a gallop through the new west of innovative marketing campaigns, to help generate new ideas to stand out from the herd… The Truth About Search Engine Optimization by Rebecca Lieb.

Social Media 100

Social Media Social Marketing Emarketing Media 100

The ROI Guy

FEBRUARY 12, 2010

A recent research report on content marketing highlighted why marketing via feature / function / price is extinct, and why connecting personally with skeptical and frugal buyers is more important than ever. o Smaller companies are spending more on their content marketing as a percentage of budget than larger companies.

Budget Management 40

Budget Management Spending Planning Budget Programs 40

Buffer

OCTOBER 27, 2022

It was pioneered by American Express in 2010 after the global recession and is now recognized all over the U.S. How these businesses are posting for Small Business Saturday We’re big advocates for planning content in advance and extra-big on small businesses taking opportunities when they come. and the world at large.

Small Business Marketing 96

Small Business Marketing Business Paid Search Agency Tagging 96

Hubspot

MARCH 12, 2015

Tired of struggling to crank out the endless streams of content needed to appease today’s consumers? There is an option for burned out business owners, and that’s user generated content. In light of these trends, there’s never been a better time to start using user generated content to engage your readers and build trust with them.

User-Generated Content 28

User-Generated Content Campaigns Generation Content 28

Martech

SEPTEMBER 13, 2021

In 2016, LinkedIn data revealed that people who graduated between 2001 and 2010 (aka millennials) worked for an average of 3-4 companies in the first 5 years post-graduation. Conductor, an enterprise SEO and content management platform, caters to marketers — meaning, they tend to switch jobs frequently. The right tool for the job.

Enterprise Management 102

Enterprise Management Work Management Contacts Marketing Management 102

Webbiquity

FEBRUARY 4, 2011

failing to test, failing to properly tag non-Google paid search campaigns, and one I’ve seen a few times—failing to track on-site search. This last area can be a rich source of data for keyword targeting, future content development and navigational changes to improve the user experience.

Analytics 100

Analytics Marketing Analytics Tools Digg Best Practices 100

SnapApp

AUGUST 28, 2017

If you’ve been holding off on running a fall marketing campaign, it’s time to rethink your strategy. 5 Outstanding Examples of Fall Marketing Campaigns. . Let’s take a look at some fall marketing campaigns that stand out from the competition to help inspire us this season. Checkout our Fall Campaign Planning Guide ! . .

Campaigns 54

Campaigns Examples Planning Paid Search Agency 54

DemandBase

MARCH 30, 2020

Want to know how it applies to your ABM-informed advertising campaigns? By the 2010’s we were starting to see the concept of account-based advertising take shape that led us to the current evolution of identifying and targeting buying committees. Does anyone remember the story of the pin factory? So what is the key takeaway here?

Advertising Agencies 111

Advertising Agencies Account Based Marketing ABM Advertisements 111

Hubspot

FEBRUARY 18, 2020

Since 2010, the marketing world has changed. In the early 2010s, social networks were only starting to gain traction. Instagram was launched in 2010. Whether it's downloading a piece of educational content as a prospect or filing a support ticket as a customer, your buyers want their experience with your company to be simple.

Work Management 100

Work Management Planning Marketing Management Paid Search Agency 100