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Anything Goes Marketing

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5 Mistakes B2B Marketers Need to Avoid in 2010

Anything Goes Marketing

2009 has been a long year but as I reflect back on my many conversations, I've created a top 5 list of items to avoid in 2010: 1. In 2010 you will not have a choice but to make social media part of your overall marketing strategy. This concept needs to be at the forefront of your planning in 2010.

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Email Marketing Metrics You Should be Tracking

Anything Goes Marketing

If you weren’t aware, Canada (Vancouver specifically) will be hosting the 2010 Winter Olympics. I’m not referring to autoresponder emails but rather to campaigns that contain two or more automated emails. Therefore another metric may be the number of emails sent using automated campaigns and/or the number of programs executed.

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B2B Marketing Trends From Eloqua Experience 09 Via Twitter

Anything Goes Marketing

EE09 #Eloqua Until Eloqua Experience 2010… I hope you enjoyed some of these tweets as much as I did and if you were at Eloqua Experience, I hope these tweets bring back some good memories. Looking forward to Eloqua Experience 2010! #EE09 gregforrest : Omniture says do less programs and make them better - get more out of them.

Eloqua 100
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Customer Service at its Best: Wind Mobile

Anything Goes Marketing

Provide existing customers with deals – not just new customers : When Wind launched a campaign to give customers $150 in credits they didn’t hide this promotion from existing customers. It’s 2010 Wind Mobile! Wind is setting a good example on how companies should be using various social communities to retain and acquire customers.

Service 100