Convince & Convert

AUGUST 24, 2010

Something like “I voted for #TheNowRevolution for SXSW, to benefit @makeawish&# For every tweet sent that includes the #TheNowRevolution and @makeawish, we’ll donate $1 from our book advance (we trust that you’ll actually vote before you tweet, naturally). “ Your Content Stinks! Cheers, Paige [link] jaybaer Whoa.

Paid Search Agency 111

Paid Search Agency PR Advertising Agencies Word of Mouth 111

markempa

AUGUST 29, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Like traditional networks, online social networks must be built on trust and value to be effective. And if not, should you start?

Social Networks 120

Social Networks Lead Generation Network Marketing B2B Marketing 120

Convince & Convert

JULY 26, 2010

Here’s how it works: People come to PitchEngine to get the word out about something. Perhaps the better question is: How can you tell them your story? I really trust with the power of SEO in improving websites. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000.

Social Media 115

Social Media SEO Marketing Websites PR 115

Convince & Convert

AUGUST 18, 2010

Better question: How can we optimize and improve our existing social media programs? Better question: How can we encourage existing customers to truly engage with our clients on the social Web? Better question: How can we encourage existing customers to truly engage with our clients on the social Web?

PR 160

PR Social Media Paid Content Media 160

Convince & Convert

JULY 6, 2010

Yet before a crisis erupts, no matter what the root of the issue, companies should cushion themselves by leveraging the good work they’re already doing. link] Ann Marie van den Hurk, APR Tying together social and CSR is a no-brainer and if done in a genuine manner can build lasting trust and loyal brand champions.

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

markempa

JULY 9, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Lead nurturing is a multi-touch process.

Lead Generation 120

Lead Generation B2B Sales Marketing Analytics Tools Leads 120

Convince & Convert

APRIL 14, 2010

and hopefully you never have to use us, but if you do we hope we've built your trust over time and think of us. and hopefully you never have to use us, but if you do we hope we've built your trust over time and think of us. The bartender approaches, and asks if I’d like to hear the TV. link] Angela Rachel @lisarosendahl.

Social Media 128

Social Media Media Paid Search Agency CAN-SPAM 128

Convince & Convert

AUGUST 10, 2010

Raj Kadam : The question we ask is whether the specific data is useful to marketers. I asked the CEOs about how this is working in practice. I did not work on the Klout campaign. TA : People who are influential in a category have worked hard to build and cultivate their personal brands. It’s in our DNA.

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

Convince & Convert

MAY 5, 2010

Women are routinely misunderstood or ignored by advertisers despite their unprecedented purchasing power and loyalty to brands that earn their trust. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

Social Media 125

Social Media Advertising Agencies Paid Search Agency Media 125

markempa

NOVEMBER 10, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Here are some of the questions your potential customers may be asking right now: Is the company credible and solid? Can I trust you and your company?

Sales Cycle 120

Sales Cycle Lead Generation B2B Sales Leads 120

Convince & Convert

JULY 28, 2010

You just have to put on your customer glasses for a while and think through all the questions, confusions, and frustrations they may have at each stage. is a critical question on par with “does this room have bed bugs?&# Have them document EVERY question they receive. You can be helpful, too. Ask your customers directly.

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

Convince & Convert

SEPTEMBER 20, 2010

You will see in 2010 that most companies will, hopefully, leave behind both notions (media is important, and B2C and B2C are different) due to results that we will start seeing in the market. Things I Don’t Want to Hear Anymore in 2010 =-. Things I Don’t Want to Hear Anymore in 2010 =-. Nicely said, Esteban.-=

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

JUNE 2, 2010

June 2nd, 2010 |Written By: Jay Baer | View Comments Tweet Is the interconnected Web bringing us together, or making us all distracted voyeurs? Social curation at work. Curation works in an e-commerce environment, too. link] Kyle Lacy I think this poses the question, when we will have gone far enough?

Social Media 133

Social Media Media Curation Webinar Metrics 133

markempa

AUGUST 23, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. During each call your goal is to be a trusted advisor, and not simply focused on whether they are ready to buy.

Lead Generation 120

Lead Generation Paper Sales Qualified Leads Generation 120

Convince & Convert

JUNE 22, 2010

You often are buying in part because of the service and personnel of the company in question. You have to work on a pilot program – maybe even in secret – to show social media’s impact on customer satisfaction. Lastly, the people factor is huge. A B2B software company, or Skittles? Do You Believe?

Social Media 130

Social Media Media Paid Search Agency Budget Programs 130

Convince & Convert

AUGUST 11, 2010

It’s a fair question, as perhaps a more obvious switch – given my occupation – would have been to NYC, Austin, or some such. I hope it works out for you. Glad to hear it's always worked out well for you. Indra So you don't trust the movers with your wine? No idea what a Hoosier is.

Social Media 115

Social Media Media Webinar Metrics Marketing & Strategy 115

B2B Marketing Zone Posts

MARCH 3, 2010

February 2010. Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009 - Webbiquity , February 1, 2010 Social media marketing activity exploded in 2009, and so did coverage of these practices. But you can do much more to make that newsletter and its content work harder for your organization.

B2B Marketing 40

B2B Marketing B2B Webinar Metrics Marketing & Strategy 40

Convince & Convert

MARCH 3, 2010

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. I work almost entirely with agencies. Knowing what is possible and what works in certain situations goes a long way. Let me know.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

SEPTEMBER 21, 2010

Working on campaigns for several clients and its been a slow haul, especially for a new brand. Working on campaigns for several clients and its been a slow haul, especially for a new brand. Working on campaigns for several clients and its been a slow haul, especially for a new brand. Keep at it. That is the value to me of Web 2.0

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

JUNE 11, 2010

We are thrilled to be collaborating, as our thinking around the state of business goes together like Cap’n Crunch cereal and the first half of “Dark Side of the Moon&# (trust me). You are one of the hardest working people out there, and every stinkin blog post of yours is educational and inspiring.

Webinar Metrics 124

Webinar Metrics Paid Search Agency Social Media Ad Exchange 124

Online Marketing Institute

NOVEMBER 7, 2010

The curation of useful content for B2B marketing serves as a productive and manageable solution for providing prospective customers a steady stream of useful information from trusted sources. Then just tap into your network that does, and package that content to present you as the trusted industry leader.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Hubspot

FEBRUARY 8, 2012

To give you an idea of just how quickly these mobile apps are being released, at the end of 2010, there were 300,000 mobile apps. Generate some pre-release buzz by customizing a page that lets people sign up for an alert when the app launches. Step 9: Tap Your Network for Buzz. That's a 233% increase in just 12 months.

Mobile Marketing 28

Mobile Marketing Paid Content Mobile Advertising Planning 28

Webbiquity

FEBRUARY 21, 2011

Find the answers to those questions and others here in more than two dozen of the best email marketing guides of the past year. 3 items that should be in your 2010 email budget by BtoB Magazine. How can marketers craft email subject lines that work? Post on Google Buzz. Email Marketing Tips and Tactics. by BtoB Magazine.

Marketing Budget 100

Marketing Budget Email Marketing Tactics Tips 100

The ROI Guy

OCTOBER 22, 2010

Friday, October 22, 2010 Tech Marketers May Need to Rethink Budgets for 2011 according to new Harte-Hanks research Technology marketers are challenged today with handling proliferating marketing channels to reach and engage more overloaded, skeptical and frugal buyers than ever before. Posted by Tom Pisello at 10:33 AM Email This BlogThis!

Work Management 40

Work Management Marketing Management ROI Marketing Budget 40

The ROI Guy

NOVEMBER 4, 2010

Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC. Declining from 2009 is budget allocations and spending for search ads and search engine optimization, as well as display ads.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

Webbiquity

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. stage, many new questions arise. 6 Basic Questions For Social-Optimizing Your Company Website by BlueGlass. Adoption soared. 85% of Inc.

Social Media 100

Social Media Paid Content Tactics Tips 100

Convince & Convert

JULY 22, 2010

According to a recent Social Media and Online PR Report from Econsultancy , 86% of companies surveyed planned to spend more on social media marketing in 2010, but only 25% say they have gained “real, tangible value&# from the medium.

Social Media 128

Social Media Media Paid Search Agency Webinar Metrics 128

Convince & Convert

AUGUST 31, 2010

August 31st, 2010 |Written By: Jay Baer | View Comments Tweet Mitch Joel , whose blog and work I greatly admire, wrote a very interesting blog post recently that bemoaned the lack of conversation in social media. The conversation is icing on the cake, and it requires much more work of the old-fashioned sort. Thank you very much.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Webbiquity

JULY 26, 2010

Add WordStream’s Advanced Keyword Tools to Your Website for free , June 8, 2010. Pricing Based on Customer Expectations , May 26, 2010. June 7, 2010. Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. March 18, 2010. B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) June 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Convince & Convert

SEPTEMBER 8, 2010

Perhaps it’s different for those *working* in social media, whose real name is therefore relevant, to the majority of people who just use it? Perhaps it’s different for those *working* in social media, whose real name is therefore relevant, to the majority of people who just use it? But its not working as intended.

Paid Content 136

Paid Content Facebook Paid Search Agency Advertising Agencies 136

Convince & Convert

JULY 13, 2010

I recently had lunch with an old colleague who now works for a well respected and large competitor PR firm. Well, I got to start a Twitter feed for one client, but we no longer work for them. – Why the Digital Divide is Death to Your PR Firm [link] [link] Padmaja Nagarur Slow adoption might not work too well either!

Social Media 138

Social Media Media PR Webinar Metrics 138

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best of B2B Marketing for September 2010. Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. It’s a fantastic question. B2B Voices , September 1, 2010 Image via CrunchBase. Will Traditional, Social Media Blend?

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

B2B Marketing Zone Posts

APRIL 5, 2010

March 2010. Great stuff in the world of B2B Marketing for March 2010. We’ve hit a new low: The shittiest social media marketing plan ever - grow - Practical Marketing Solutions , March 10, 2010 A local news and media company is getting into the social media consulting business. Best of B2B Marketing. You heard me right.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Planning B2B 40

Convince & Convert

SEPTEMBER 1, 2010

It didn’t work. &# They simply could not be convinced that perhaps the way they tried it was inadequate. It didn’t work. &# Well, if you tried a slot machine 80 times and it didn’t work, and then you won $1500, you’d feel great about slot machines. You don’t know what’s going to work.

Social Media 120

Social Media Media Paid Search Agency Advertising Agencies 120

Webbiquity

OCTOBER 16, 2012

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends.

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Marketing Insider Group

JULY 28, 2011

A colleague of mine suggested this excellent question for my blog recently and I had no idea how to answer her. It didn’t matter if previous social media ventures (Google Buzz and Wave) resulted in failure. . Influenced discovery is where buyers receive information through the people whom they trust in their social graph.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Tools 100

Convert

APRIL 25, 2023

“Artificial intelligence is the study of how to create computer programs that can perform tasks that would require human intelligence to complete” (Nilsson, 2010, p. Not so much for folks who wish to push their strategic thinking into hibernation mode and let AI dictate the course of their work and life. For example: 1.

Marketing AI 52

Marketing AI Optimization Multivariate analysis Marketing Automation Services 52