The buzz around account-based marketing at MarTech
chiefmartech
APRIL 11, 2016
Some intelligence vendors, like ZoomInfo and InsideView , position themselves as prerequisites for account targeting that connect marketing and sales teams. In 2010, predictive came about to tell us which leads to focus on. Conclusion: Old News, New Buzz? Target Account Data & Predictive Account Scoring. Thanks, Bertrand!
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