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Best Social PR Guides, Tips and Tools of 2010

Webbiquity

The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk. Rachel Hunt supplies valuable guidance on how to use social networking, award submissions, guest blogging, speaking opportunities and original research to maximize the impact of PR efforts. Social Media Press Releases and Blogger Outreach.

PR 100
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Best Social PR Guides and Tips of 2010 (So Far)

Webbiquity

Read on to learn how social media is changing PR, how pitching bloggers is different from traditional media outreach, how to optimize press releases for search and online distribution, which tools should be in your social PR toolbox and more here in some of the best articles and blog posts on social PR of 2010 so far. Tweet This!

PR 100
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5 Lessons Content Marketers Can Take Away from the 2014 World Cup

KoMarketing Associates

Keyword research: Develop a list of core keywords that the content will be geared towards. This research allows marketers to more easily brainstorm marketing ideas, create better content, and tweak their online strategies to ultimately get better at what they’re doing. Developing buyer personas is a critical piece of this process.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

The taboo of never tooting your own horn with a press release about your good deeds clearly has crumbled in corporate America, and companies today are not only promoting philanthropy through social networks, they’re building unique Facebook pages and Twitter profiles for these important programs.

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Why Social Media Is Not For Everyone « The Effective Marketer

The Effective Marketer

Otherwise it’s just buzz. Choosing the right social media strategy While some may say that since your employees are already using social media (facebook pages, tweeter accounts, linkedin posts, etc.) Reply Neoco | Blog | Why Social Media Is Not For Everyone says: April 27, 2010 at 11:07 am [.] How will we measure success?

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Why You're the Key to Social Media Success

Convince & Convert

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. Also, many B2B purchases are heavily researched, providing a real success path for content creation and socially-derived thought leadership. The biggest obstacle is corporate culture. Lastly, the people factor is huge.

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B2B Marketing Mix: Will Online, Social Tactics Lead?

Online Marketing Institute

This blog draws on the heritage of my Forrester research. Disclaimer The views expressed on this blog are mine alone and do not necessarily reflect the views of my employer, Xerox Global Services, nor those of my former one, Forrester Research. « B2B Marketing POSTs by Laura Ramos Says: February 1, 2010 at 4:18 PM [.]