The Effective Marketer

JULY 21, 2009

Otherwise it’s just buzz. They caution us saying it could be dangerous to our business if incorrectly used and it’s only helpful to build relationships and goodwill. Why would you use a tool without first deciding how it will impact your brand, how it will impact your resources and how it will help you achieve your goals?

Social Media 100

Social Media Planning Work Management Social Marketing 100

Webbiquity

FEBRUARY 10, 2011

Helpful guidelines on plugins, post titles, pages, permalinks and pinging improve the search engine rank of and increase search traffic to your WordPress blog. 8 Effective SEO Techniques Every WordPress Blogger Should Use by BloggingPro. Share this on Facebook. Post on Google Buzz. WordPress SEO. Share this on Bebo.

Auto Responder 100

Auto Responder Digg Best Practices RSS 100

Webbiquity

FEBRUARY 2, 2011

Great content accomplishes at least two of the following objectives: • It helps get you “found&# online. • by demonstrating how smart and helpful you are). • It helps move a prospect along the buying cycle. The site is a tad spammy, but this list of seven of the most popular article submission sites is helpful.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Marketing Insider Group

DECEMBER 21, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 21, 2010 4 Subscribe Augmented Reality For B2B Marketing in 2011? Michael Brenner Dec 22 2010 Excellent case study.

B2B Marketing 100

B2B Marketing Paid Search Agency Demand Generation Agencies Web 2.0 100

Marketing Insider Group

OCTOBER 26, 2010

But let’s face it, there are marketing plans thrown on PowerPoint templates, using the latest buzz words and amazing graphics. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? As a marketing professional, I am not proud of our reputation as SPAM-ers. . – we accept the reality and plan for it.

Planning 100

Planning Paid Search Agency Customer Satisfaction Web 2.0 100

Marketing Insider Group

SEPTEMBER 9, 2010

In simpler words, a brand’s social activities need to help your prospects with something that is relevant to your brand. I think this quote in the article from Erich Joachimsthaler, Founder and CEO of Vivaldi Partners sums it up well: “Brand Social Currency is not about social media, not about buzz, not about tactics.

Social Media 100

Social Media Brand Identity Branding Media 100

Convince & Convert

SEPTEMBER 14, 2010

If we can reliably identify a person across Twitter, Facebook, YouTube, Yelp and elswhere, we can then segment not only for the demographics of the consumer in question; we can tailor content for the mode they are in where we reach them. And of course product improvement ideas are important. Marketing is not only about messaging.

Social Media 123

Social Media Work Management Marketing Management Media 123

The Effective Marketer

JUNE 21, 2009

Free Marketing Training from IMU After watching the classes, my take on the University is: Positives: Online archives from each class including slides available on-demand helps a lot when you have busy schedules like mine, and also allows watching at your own pace (i.e. and measure it religiously.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

Convince & Convert

JUNE 17, 2010

This is a metric I devised to help me determine the efficiency of the time I spend on Twitter. Maybe FPT will help you think about the efficiency of your time spent on Twitter? For us, it has helped expand our consulting business, which is a real measure. Read and respond, recommend and help where I can. Mine is 1.78.

Twitter 125

Twitter Paid Content Paid Search Agency PR 125

Convince & Convert

AUGUST 19, 2010

Consequently, if someone searches for “Colorado River Whitewater Rafting&# on Google, they’ll likely find that version of the Western River blog, which contains only posts about “ Colorado River Whitewater Rafting “ The software automatically harvests and organizes topically similar posts for maximum search effectiveness.

Social Media 140

Social Media Media Webinar Metrics Marketing & Strategy 140

Convince & Convert

MAY 4, 2010

Or, paradoxically, they claim to embrace social media while forbidding their employees from being on Facebook or Twitter. In other organizations, IT is more of a strategic partner, helping individual lines of business overcome challenges. As you know better than I, we are in the early innings of social media. Enterprise 1.0

Social Media 116

Social Media Enterprise Management Media Webinar Metrics 116

MLT Creative

SEPTEMBER 8, 2010

Meeting and learning from other professionals helps us do our jobs better. September 14, Social: IRL Lawrence KS: You wont just learn effective social media marketing techniques, but will look at how social media works in conjunction with traditional marketing and why that's important. Do you want to have constant customer engagement?

Advertising Agencies 40

Advertising Agencies Paid Search Agency Work Management B2B Marketing 40

Convince & Convert

MARCH 4, 2010

Very helpful post, Jay. Very helpful post, Jay. We hear how twitter and the other SM tools will help to get you on top, blah, blah but that only happens so few times. I believe this idea is mutually-exclusive from what you're offered here? What do you think? What do you think?

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Convince & Convert

MAY 27, 2010

The good news is that with the typical exception of Facebook, most of these changes are positive, well-communicated, and understandable. Now, you can track number of “likes&# and daily interactions on your Facebook page, in the same place you can track RSS feeds, Twitter followers, and all the other awesome data points Swix provides.

Paid Search Agency 122

Paid Search Agency Social Media PR Advertising Agencies 122

Convince & Convert

MAY 11, 2010

Post it to your Facebook page. Talk it up on Facebook and the blog. It’s just more authentic and believable that way. Digital Dandelion Take your written and video content, and spread it as widely as possible on the social Web. Your LInkedin page. Your blog, naturally. Put it on YouTube of course.

FAQ 137

FAQ Top of Funnel Paid Search Agency Social Media 137

Convince & Convert

JULY 6, 2010

Building a network of supporters over time that aligns with a company’s values and actions only help protect a company in times of trouble. Showcase the strides that the company has made for the cause, whether this means funds donated, awareness raised, consumers reached, beneficiaries helped, communities improved, etc. Don’t be Shy.

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Convince & Convert

JULY 28, 2010

When I discuss this concept with companies, however, too often I hear something in the realm of “we don’t know what to provide our customers that would be helpful.&# Diagnosing your potential helpfulness doesn’t have to have the complexity of drilling a relief well, learning the triangle offense, or even Mahjong.

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! A couple of months ago, we talked about ways to engage your fan base on Facebook.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Convince & Convert

JUNE 24, 2010

Testimonials are a huge part of the infomercial world, as they are for effective social media. Please help me think about it more. So in my opinion it is more the live experience which will help to sell and share. If you can type a sentence, you can relate to people on Twitter and Facebook. But, I’m not.

Social Media 121

Social Media Paid Content Media Webinar Metrics 121

Convince & Convert

APRIL 28, 2010

Look to Facebook Somewhat surprising (at least to me) was the finding in the Forrester study that 62% of influential impressions from Mass Influencers took place on Facebook, with Twitter just 10%. Consequently, look to your Facebook fans, or use of the new Facebook “like&# feature as a marker for Mass Influence. (It

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

MAY 26, 2010

I don’t believe Twitter and Facebook will always dominate. The metrics available on Facebook are in many ways better than you can get from Google Analytics. Companies are starting to think of Facebook as a natural piece of the conversion funnel, not just as a free-standing silo. Facebook fan pages are email newsletters 2.0

Social Media 134

Social Media Media Paid Search Agency Video Marketing 134

Convince & Convert

JUNE 22, 2010

The problems with that are clearly one of culture (truly believing that every customer is a reporter), and of definition (thinking that social media is somehow driven by Twitter and Facebook). The impacts and effects of social media are too broad for that.

Social Media 130

Social Media Media Paid Search Agency Budget Programs 130

Convince & Convert

JUNE 3, 2010

A sorry WOULD help but at this point, BP is way too ahead in terms of bad PR for it to make any difference. Their transparency on the effects side less so, based on new photos today of oil-soaked birds, etc. We may be the least vindictive, grudge-holding society ever. Great analogy. However, it was a bad accident that happened.

Social Media 156

Social Media Media PR Webinar Metrics 156

Convince & Convert

APRIL 1, 2010

So, I turned to the team’s Facebook page, where NBA rules have not yet been codified, and team’s have more leeway than they do on the official Web site. The Timberwolves on Facebook page has no mention of a manifesto, not even a link on the Info tab. They need to snap up that Facebook name pronto. Your Web site.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

APRIL 6, 2010

and search for them on Google, Bing, YouTube, Twitter, Facebook, and SocialMention. Your scenario may of course vary, but for illustration purposes let’s assume you have a Twitter account, Facebook fan page, blog, and email newsletter. Take your top keywords (including your company name, product name, etc.)

Paid Content 143

Paid Content Ad Building Brand Identity Branding 143

Convince & Convert

MAY 25, 2010

I can help with the website [link] Rich Barker RT @ScottHepburn: RT @LisaHoffmann @jaybaer: [link]. This is a very helpful post — I am passing along to my leadership team. This is a very helpful post — I am passing along to my leadership team. I'm glad you found the post helpful. Thank you!

Paid Search Agency 123

Paid Search Agency Online Marketing Advertising Agencies Ads 123

Hubspot

OCTOBER 13, 2010

Last week Gap used Facebook to announce their plans for a new logo and was hit with mass amounts of negative feedback. Here’s 4 reasons social media and their logo blunder may have helped Gap. Here’s 4 reasons social media and their logo blunder may have helped Gap. Generated Buzz. Trust Within Their Network.

Social Media 28

Social Media Media Buzz Social Networks 28

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. We are aggregating vast amounts of data, and in our integration with Facebook for example, we don’t open up everything we get because some of it just isn’t relevant.

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

Hubspot

MARCH 4, 2011

This makes measuring the effects of these marketing efforts even more important. Up to this point the top metric for social marketing success was site traffic, but more and more focus has been given to other values such as fans / followers and positive buzz. One great way to do this is through a Facebook Page. Jones Soda.

Facebook 28

Facebook Examples Emarketing Youtube 28

Convince & Convert

SEPTEMBER 20, 2010

Private brand communities vs. Facebook. The range of Facebook usage is just 37% – 51%. Whether you’re spending millions per year on marketing, or less than $50,000, your proclivity toward being active on Facebook, Twitter, Linkedin and YouTube is strikingly similar. Things I Don’t Want to Hear Anymore in 2010 =-.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

MARCH 3, 2010

Social is an Ingredient, not an Entree Help clients find ways to add social components to existing marketing (print, outdoor, broadcast, direct mail, email, search, live events) – rather than viewing social media as a freestanding silo. There’s a way to get your Facebook update seen in more news feeds.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Anything Goes Marketing

NOVEMBER 15, 2009

To better understand, how Eloqua pulled this off, see: Social Media Buzz at a Live Event. At Eloqua Experience, there was a focus on helping marketers better understand the different aspects of social media, how to better leverage social media, and why they need to leverage it. But DON'T ask them to help you prioritize assets!

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

Convince & Convert

JULY 14, 2010

His ramblings can be found at www.membershipjedi.com This post is a compilation of ideas born out of Jay’s post “ Why You’re the Key to Social Media Success ” in which he succinctly describes one of the biggest obstacles facing organization’s pursuit of social media effectiveness – corporate culture. Look on facebook.

Social Media 134

Social Media Webinar Metrics Media Marketing & Strategy 134

Online Marketing Institute

NOVEMBER 1, 2010

April 30, 2009 — Laura Ramos Email, Search, and Direct Mail Deliver Results Over Time I am very appreciative to Roy Young and Ann Handley at MarketingProfs for partnering with Forrester and me on the B2B marketing budget trends and effectiveness survey. Inside Sales And Telemarketing Help Boost B2B Brands: Really?

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Convince & Convert

SEPTEMBER 21, 2010

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. Too often, the humanization part gets overlooked in an effort to create a “user-generated video contest widget that we’ll launch on Facebook with support from Ustream.&# It’s not hard, it’s complicated.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

SEPTEMBER 20, 2010

87% of respondents had heard of Twitter, compared to 88% who had heard of Facebook. Compare that ratio to Facebook, where 88% have heard of it, and 41% have a profile (a conversion rate approaching 50%). Put another way, Twitter users are 3 times more likely to follow brands than Facebook users. 19% seek customer support.

Social Media 159

Social Media Media Stats Statistics 159

Convince & Convert

MARCH 23, 2010

Add Context to Your Blog Sure, you’ll give first-time visitors an idea of what the blog is about via the title or tagline, but how else can you help them go deeper? If you can successfully answer their question, perhaps something like “how do I maximize my blog’s effectiveness?&#

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119