2010 and Buying Cycle - B2B Marketing Zone

Checklist: Content Marketing Strategy Essentials for 2023

ClearVoice

MARCH 9, 2023

Your content marketing strategy must connect your audience and your brand. ” A content marketing strategy must not be stagnant. A flexible content marketing strategy helps to improve audience engagement. It’s true that there is no such thing as a one-size-fits-all marketing content strategy. The result?

Marketing & Strategy

Marketing & Strategy Marketing Strategy Planning Content Marketing

Shortening the Industrial Buy Cycle in 5 Simple Steps

Industrial Marketing Today

JUNE 8, 2010

Even though her article is about the B2B buy cycle in general, it is a perfect follow up to my earlier post “Deconstructing the Four Stages of the Industrial Buy Cycle.” She has focused on identifying the problem and providing a 5-step solution to shorten the buy cycle. How can you accomplish all that?

Buying Cycle

Buying Cycle Buy Work Management Marketing Management

Deconstructing the Four Stages of the Industrial Buy Cycle

Industrial Marketing Today

MAY 26, 2010

The problem becomes more acute for the industrial sector because the industrial buy cycle can be a long and complex process that often involves multiple decision makers. The white paper has deconstructed the complex industrial buy cycle into four distinct stages that the buyer systematically goes through.

Buying Cycle

Buying Cycle Buy Web 2.0 Allocation

Webinars

Sales & Marketing Alignment: How to Synergize for Success

How to Leverage Behavioral Science Insights for Direct Mail Success

MORE WEBINARS

Content Auditing and Mapping it to the Industrial Buy Cycle

Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

Buying Cycle

Buying Cycle Buy Marketing Budget Web 2.0

Underpin Your ABM Strategy With Account-based Advertising

DemandBase

MARCH 30, 2020

This quickly grew into broader buys on sites that catered to obvious themes and contexts. By the 2010’s we were starting to see the concept of account-based advertising take shape that led us to the current evolution of identifying and targeting buying committees. Trust in specialization and expertise and see it through.

Advertising Agencies

Advertising Agencies Account Based Marketing ABM Advertisements

7 Best Go-to-Market Strategies for EdTech Companies

SalesIntel

NOVEMBER 17, 2022

That’s more than 40 times the amount they invested in 2010 (Source: Mckinsey ). The top 3 barriers to effective implementation of marketing strategies were considered to be lack of brand awareness, lack of leads generated and lack of automation of processes. Here are 7 GTM Strategies for EdTech Marketing: 1.

Top of Funnel

Top of Funnel Marketing Budget Paid Content Paid Search Agency

Why Marketing Best Practices May Sabotage Your Results

NuSpark Consulting

JANUARY 21, 2019

The statistics revealed that buyers are searching the web to solve problems and were more than halfway through the buying cycle before they contacted a salesperson. So the idea was to create the content that attracted these buyers, start educating them and build a virtual relationship in the early part of the buying cycle.

Marketing AI

Marketing AI Practices Account Based Marketing Best Practices

Best Content Marketing Guides, Tips and Tactics of 2010

Webbiquity

FEBRUARY 2, 2011

It helps move a prospect along the buying cycle. Content Marketing Strategy and Tactics. 11 steps toward a content strategy by Econsultancy. . 11 steps toward a content strategy by Econsultancy. 10 Steps to Optimize Your Content Marketing Strategy by TopRank Online Marketing Blog. by Savvy B2B Marketing.

Marketing Budget

Marketing Budget Tactics Tips Content Marketing

Embrace True Nurturing Programs

Ambal's Amusings

MAY 17, 2010

Why should you engage prospects consistently across the complete buying cycle? We asked Ardath Albee "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Ardath Albee's Marketing Prediction for 2010. Ardath Albee's Marketing Action for 2010.

Emarketing

Emarketing Buying Cycle B2B Sales Marketo

Buyer Persona Strategy Playbooks Introduced By Goal Centric

Tony Zambito

MARCH 16, 2010

Announced today was Goal Centric’s official introduction of the Buyer Persona Strategy Playbooks series. Below it is printed for your convenience: Buyer Persona Strategy Playbooks Introduced by Goal Centric. Goal Centric introduces revolutionary strategy, marketing, and sales playbooks based on buyer insights and buyer personas.

Buyer Personas

Buyer Personas Marketing & Strategy Enterprise Management Buying Cycle

Content Takes Center Stage

Ambal's Amusings

MAY 12, 2010

We asked Stephanie Tilton "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Stephanie Tilton is a seasoned white paper and case study writer who helps B2B companies advance the sales cycle by engaging prospects and customers. Recommended Resources. Get Content.

Microsite

Microsite Buyer Personas Buying Cycle Emarketing

Plan for the Social Buyer Before It’s Too Late

Tony Zambito

MAY 1, 2011

Morgan Stanley (2010) recently reported in a study that there are now more social network users than email users. More than likely, these views put your marketing and selling strategies in the framework of being highly dependent upon outbound activities that are intent on finding buyers.

Planning

Planning Buyer Personas Buying Cycle Marketing Automation Services

Make Content Syndication the Core of Your 2H Demand Generation Plan

PureB2B

JULY 14, 2020

It’s important to think big picture, not making sacrifices to your long-term strategy for short term monetization goals. By establishing yourself as a thought leader early in the buying cycle, you can help them not only identify their problem more quickly, but build a solution.

Demand Generation

Demand Generation Demand Planning Allocation

Make Content Syndication the Core of Your 2H Demand Generation Plan

PureB2B

JULY 14, 2020

It’s important to think big picture, not making sacrifices to your long-term strategy for short term monetization goals. By establishing yourself as a thought leader early in the buying cycle, you can help them not only identify their problem more quickly, but build a solution.

Demand Generation

Demand Generation Demand Planning Allocation

Make Content Syndication the Core of Your 2H Demand Generation Plan

PureB2B

JULY 14, 2020

It’s important to think big picture, not making sacrifices to your long-term strategy for short term monetization goals. By establishing yourself as a thought leader early in the buying cycle, you can help them not only identify their problem more quickly, but build a solution.

Demand Generation

Demand Generation Demand Planning Allocation

7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics

Webinar Metrics Marketing & Strategy Marketing Strategy Product

Variety of Content is the Key in the Early Stages of the.

Industrial Marketing Today

SEPTEMBER 13, 2010

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs. Not every action needs to be scored.

Buying Cycle

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0

The Buyer has Changed; Marketers will Change Too

Ambal's Amusings

SEPTEMBER 1, 2010

We asked Craig Rosenberg "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Craig Rosenberg's Marketing Prediction for 2010. 2010 will see marketers change the way they market to and interact with buyers. Craig Rosenberg's Marketing Action for 2010.

Peer-to-peer

Peer-to-peer Buying Cycle Marketo Marketing & Strategy

Creating Relevant B2B Marketing Content: Walk the Talk

Industrial Marketing Today

JUNE 19, 2010

What marketing content you serve at each phase of the buying cycle also matters. B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card?

Relevance

Relevance B2B Marketing CMS Development Buying Cycle

The Rise of Content in B2B Marketing

Ambal's Amusings

APRIL 21, 2010

We asked Galen De Young "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?". Galen De Young's Marketing Prediction for 2010. Galen De Young's Marketing Action for 2010. Research and retain outside experts for strategy, ideation, and content development. Over to you.

B2B Marketing

B2B Marketing B2B Thought Leadership Long Tail Marketing B2B

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 20, 2010

But those differences are at the tactics layer, not the strategy layer. Creating and calibrating a social media strategy for any company should follow the same process. Things I Don’t Want to Hear Anymore in 2010 =-. Things I Don’t Want to Hear Anymore in 2010 =-. Nicely said, Esteban.-= Esteban Kolsky´s last blog.

Social Media

Social Media Media Webinar Metrics Marketing & Strategy

The Twofold Benefit of Optimizing Marketing Content

Industrial Marketing Today

AUGUST 17, 2010

Optimizing your marketing content around keywords or phrases is the first step in your content marketing strategy. Because B2B and industrial buyers tend to be more sophisticated in the use of online content in making their decision over the entire buying cycle. See Do I Really Need a Content Strategy?)

Optimization

Optimization Web 2.0 Planning Buying Cycle

Integrate Social Media Into Your Marketing Mix

Marketing Insider Group

NOVEMBER 1, 2010

You may have heard that social media can improve not only your more traditional tactics but also allows you to engage with your prospects sooner in the buying cycle. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. All rights reserved.

Marketing Mix

Marketing Mix Social Media Social Marketing Media

How To Shorten The B2B Buyer Cycle With Landing Pages

Marketing Insider Group

NOVEMBER 4, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Share: Read more from Strategy 2 Comments Post a comment Denise Williams Nov 4 2010 Great info Michael. Michael Brenner Nov 5 2010 Thank you Denise.

Landing Pages

Landing Pages Top of Funnel Paid Search Agency Work Management

How To Shorten The B2B Buyer Cycle With Landing Pages

Marketing Insider Group

NOVEMBER 4, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Share: Read more from Strategy 2 Comments Post a comment Denise Williams Nov 4 2010 Great info Michael. Michael Brenner Nov 5 2010 Thank you Denise.

Landing Pages

Landing Pages Top of Funnel Paid Search Agency Work Management

Need to Drive Leads? Try These Traditional Tactics Now

Marketing Insider Group

JUNE 18, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 18, 2010 3 Subscribe Need to Drive Leads? Michael Brenner Jul 12 2010 Hi Sandi, I am so happy you agree!

Tactics

Tactics Paid Search Agency Demand Generation Agencies Leads

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

MARCH 3, 2010

Help clients take their message to consumers directly, impacting purchase intent by providing truly helpful information at the right time in the buying cycle. If you are interested we formalised this approach as an overarching digital marketing strategy when we set up our agency in the UK.

Social Media

Social Media Paid Search Agency Media Advertising Agencies

The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

MAY 9, 2011

When companies start to tailor content to different audiences and stages of the buying cycle, they greatly increase the amount of content, and the type of content needed changes&# Marketing Roles Are Evolving Marketing used to have clearly defined roles. How you decide to work with it will determine whether you succeed or fail.

Planning

Planning Marketing Budget Creation Work Management Marketing Management

How Relevant Marketing Content Helps B2B Branding

Industrial Marketing Today

JUNE 29, 2010

Relevant marketing content – key to thought leadership Positioning your company as a thought leader is critical in complex technical sales that have long buying cycles with many decision makers involved.

Relevance

Relevance B2B Marketing Web 2.0 Brand Identity

Generating More “Educated Leads” on a Small Budget

Industrial Marketing Today

APRIL 21, 2010

B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card? Copyright © 2010 Tiecas, Inc.

Budget Programs

Budget Programs Education Marketing Budget Lead Scoring

Using Content to Move Prospects Forward in the Sales Cycle

Industrial Marketing Today

MAY 5, 2010

said it best when she wrote, “Passive reading of your content is not going to help online marketing initiatives shorten buying cycles or increase customer acquisition and revenues.” Your online content needs to play a much more active role in moving site visitors along in his/her buy decision.

Sales Cycle

Sales Cycle Web 2.0 Buying Cycle Privacy Policies

B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Industrial Marketing Today

JUNE 12, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question by Achinta Mitra on June 12, 2010 in Industrial Marketing Strategies , Sales Strategies , Website Design & Development Do you show prices on your B2B website?

Sales Management

Sales Management Pricing Price Marketing Websites

Marketing Content That Sells

The Effective Marketer

AUGUST 30, 2010

Time the content for the right stage in the buying cycle / lead nurturing process – this is the most difficult, because it requires you to really know your customers and prospects What has been your main challenge with content marketing? Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Work Management

Work Management Marketing Management Marketing Automation Services Planning

A Blogging Style to Call Your Own

Industrial Marketing Today

APRIL 28, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website A Blogging Style to Call Your Own by Achinta Mitra on April 28, 2010 in Industrial Marketing Blog , Industrial Marketing Strategies , Social Media Marketing Creating a blog is not too difficult but building an active community around it is.

Web 2.0

Web 2.0 Privacy Policies Buying Cycle RSS

Social Media and B2B Marketing Do Pair Well

Industrial Marketing Today

APRIL 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media and B2B Marketing Do Pair Well by Achinta Mitra on April 20, 2010 in B2B Lead Generation , Industrial Marketing Strategies , Social Media Marketing , Social Networking For a while, it was difficult to find hardcore data to make a business case for social media.

Social Media

Social Media Social Marketing B2B Marketing Web 2.0

The Distribution Trap – How Innovations Become Commodities

Industrial Marketing Today

APRIL 22, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website The Distribution Trap – How Innovations Become Commodities by Achinta Mitra on April 22, 2010 in Industrial Marketing Strategies , Sales Strategies I read an eye-opening article by Andrew R. Copyright © 2010 Tiecas, Inc.

Distribution

Distribution Web 2.0 Lead Ranking Privacy Policies

Focus on Content in B2B Marketing

Industrial Marketing Today

APRIL 26, 2010

For 2010, approximately six in 10 marketing professionals surveyed plan to increase their spending on content initiatives. However, to be successful with social media, you have to provide real value and that usually comes from great content. How are you using content marketing in your B2B marketing?

Marketing Budget Creation

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget

Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress.

Industrial Marketing Today

MAY 31, 2010

It is a very important part of your on site SEO strategy and you should take the time to customize your title tag for each post and page. Here’s an example from my post titled “Deconstructing the Four Stages of the Industrial Buy Cycle.” Achinta Mitra September 22, 2010 at 9:50 am @Geoff, Thanks for stopping by and commenting.

Optimization

Optimization SEO Buying Cycle Web 2.0

Top 10 Clichés to Avoid in B2B Marketing Content

Industrial Marketing Today

MAY 18, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Top 10 Clichés to Avoid in B2B Marketing Content by Achinta Mitra on May 18, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies You can find plenty of clichés used (overused?) Copyright © 2010 Tiecas, Inc.

B2B Marketing

B2B Marketing Web 2.0 Planning Demand Generation Agencies

Social Media with Email Marketing – is it the Super Combo?

Industrial Marketing Today

JUNE 24, 2010

by Achinta Mitra on June 24, 2010 in B2B E-Mail Marketing , Industrial Marketing & Web 2.0 , Social Media Marketing , Social Networking Lately, social media seems to garner all the attention in the media and blog posts with very little mention about email marketing. See charts below). The second study done by GetResponse (aff.

Social Media

Social Media Email Marketing Social Marketing Web 2.0

Optimizing Your WordPress Business Blog

Industrial Marketing Today

AUGUST 10, 2010

B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card? Copyright © 2010 Tiecas, Inc.

Business Blogging

Business Blogging Optimization Web 2.0 Business

The Role of B2B Marketing is Shifting from Lead Generation to.

Industrial Marketing Today

MAY 7, 2010

B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card? Copyright © 2010 Tiecas, Inc.

Lead Generation

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing

101 Tips from 50 Small Business Bloggers

Industrial Marketing Today

SEPTEMBER 29, 2009

B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card? Copyright © 2010 Tiecas, Inc.

Small Business Marketing

Small Business Marketing Blogger Web 2.0 Tips

B2B Lead Generation Using a Business Blog

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation

Lead Generation Business Blogging Lead Scoring Lead Ranking

Checklist: Content Marketing Strategy Essentials for 2023

Shortening the Industrial Buy Cycle in 5 Simple Steps

Webinars

Trending Sources

Deconstructing the Four Stages of the Industrial Buy Cycle

Webinars

Content Auditing and Mapping it to the Industrial Buy Cycle

Underpin Your ABM Strategy With Account-based Advertising

7 Best Go-to-Market Strategies for EdTech Companies

Why Marketing Best Practices May Sabotage Your Results

Best Content Marketing Guides, Tips and Tactics of 2010

Embrace True Nurturing Programs

Buyer Persona Strategy Playbooks Introduced By Goal Centric

Content Takes Center Stage

Plan for the Social Buyer Before It’s Too Late

Make Content Syndication the Core of Your 2H Demand Generation Plan

Make Content Syndication the Core of Your 2H Demand Generation Plan

Make Content Syndication the Core of Your 2H Demand Generation Plan

7 Strategies for Using Content to Market Industrial Products

Variety of Content is the Key in the Early Stages of the.

The Buyer has Changed; Marketers will Change Too

Creating Relevant B2B Marketing Content: Walk the Talk

The Rise of Content in B2B Marketing

Convince and Convert Blog: Social Media Strategy and Social Media.

The Twofold Benefit of Optimizing Marketing Content

Integrate Social Media Into Your Marketing Mix

How To Shorten The B2B Buyer Cycle With Landing Pages

How To Shorten The B2B Buyer Cycle With Landing Pages

Need to Drive Leads? Try These Traditional Tactics Now

Convince and Convert Blog: Social Media Strategy and Social Media.

The Rise of the Content Marketer « The Effective Marketer

How Relevant Marketing Content Helps B2B Branding

Generating More “Educated Leads” on a Small Budget

Using Content to Move Prospects Forward in the Sales Cycle

B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Marketing Content That Sells

A Blogging Style to Call Your Own

Social Media and B2B Marketing Do Pair Well

The Distribution Trap – How Innovations Become Commodities

Focus on Content in B2B Marketing

Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress.

Top 10 Clichés to Avoid in B2B Marketing Content

Social Media with Email Marketing – is it the Super Combo?

Optimizing Your WordPress Business Blog

The Role of B2B Marketing is Shifting from Lead Generation to.

101 Tips from 50 Small Business Bloggers

B2B Lead Generation Using a Business Blog

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