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Shortening the Industrial Buy Cycle in 5 Simple Steps

Industrial Marketing Today

Even though her article is about the B2B buy cycle in general, it is a perfect follow up to my earlier post “Deconstructing the Four Stages of the Industrial Buy Cycle.” She has focused on identifying the problem and providing a 5-step solution to shorten the buy cycle. How can you accomplish all that?

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Deconstructing the Four Stages of the Industrial Buy Cycle

Industrial Marketing Today

The problem becomes more acute for the industrial sector because the industrial buy cycle can be a long and complex process that often involves multiple decision makers. Without a clear understanding of the stages, it is difficult to align your marketing content with your customer’s decision-making process.

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Content Auditing and Mapping it to the Industrial Buy Cycle

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

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Why Marketing Best Practices May Sabotage Your Results

NuSpark Consulting

The statistics revealed that buyers are searching the web to solve problems and were more than halfway through the buying cycle before they contacted a salesperson. So the idea was to create the content that attracted these buyers, start educating them and build a virtual relationship in the early part of the buying cycle.

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3 Key Tips to Effective B2B Email Marketing

Tomorrow People

billion in 2010, to over 3.8 In 2010, the typical corporate user was found to send and receive about 110 messages daily. unwanted newsletters, alerts, etc.) ( Source: The Email Statistics Report, 2010, The Radicanti Group ). billion by 2014.

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Best Content Marketing Guides, Tips and Tactics of 2010

Webbiquity

It helps move a prospect along the buying cycle. 7 “Rs&# for B2B Marketing Content Planning by Customer Think. Lead Nurturing by Find New Customers. . • It enhances your organization’s image (e.g., by demonstrating how smart and helpful you are). • by Savvy B2B Marketing. The bad news is that it’s not easy.&#.

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Checklist: Content Marketing Strategy Essentials for 2023

ClearVoice

Let’s also return to 2010. The B2B audience has a long chain of command, as well as a longer buying cycle than that of a B2C audience. Be sure that your brand is front and center with prospects and customers. ” let’s review the above. The audience’s needs come first. Another thing to keep in mind?