Tony Zambito

MAY 1, 2011

Image via Wikipedia.   Morgan Stanley (2010) recently reported in a study that there are now more social network users than email users.    Marketing, as we know it today, will see its’ percent of activities devoted to social marketing increase past 50% over the next two years. 

Planning 100

Planning Buyer Personas Buying Cycle Marketing Automation Services 100

Industrial Marketing Today

APRIL 26, 2010

Paul Dunay in his blog post, “4 C’s of B2B Marketing” has defined this very nicely. Wikipedia defines content marketing as “an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases.” Don’t sell.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Tony Zambito

JANUARY 30, 2011

Image via Wikipedia. One of the interesting outcomes of the rise of Social Media , Demand Generation , and Content Marketing in 2010 was the increasing use of the term audience development.  In the new world of content marketing, the idea of thinking like a publisher has taken root.    How? 

Social Media 100

Social Media Social Marketing Buyer Personas Planning 100

Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? I searched Wikipedia for information but couldn’t find an exact definition. So curated content is not something new. What is content curation?

Curation 60

Curation RSS Web 2.0 Content Marketing 60

The ROI Guy

FEBRUARY 10, 2015

If you’ve taken a marketing course over the past few decades you were likely schooled on the 4-Ps: Product, Place, Promotion and Price. Developed in the early 60s by the marketer E. As a result, according to research a few years back from Forrester, the 4-Ps of marketing are outdated and in need of a major rethink.

Relevance 40

Relevance Forrester Elasticity Peer-to-peer 40

Convince & Convert

JULY 21, 2010

A recent presentation at the PRSA Counselors Academy, by Michael Lasky , Partner and Chair of the Public Relations Law Practice at the law firm of Davis & Gilbert in NY, provided a wake up call to those in attendance about how the law is slowly creeping into the social landscape and why responsible marketers had better pay attention.

Social Media 153

Social Media Paid Content Media Advertising Agencies 153

Tony Zambito

DECEMBER 19, 2010

Image via Wikipedia.   Thanks to Lou Dubois from the Customer Collective for his editorial and moderation guidance and for the gracious subtle hints by Stephanie Tilton of Tenton Marketing.    This is old news now and has created the expanding industry of marketing automation. 

Top of Funnel 100

Top of Funnel Trends Conversion Buyer Personas 100

Hubspot

DECEMBER 8, 2014

And, most importantly of all, it’s a season of buying biomorphic robots, sleeved blankets, and sexually suggestive fitness equipment. Now, some of these products go on to become store shelf staples, returning each and every holiday season while gaining (or at least, maintaining) market share. My answer: market saturation.

Product 28

Product Elasticity Wikipedia Trends 28

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. It’s in our DNA.

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Great content this month via the B2B Marketing Zone. 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Don’t spam!

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Hubspot

MARCH 31, 2015

In 2010, the average was 225 square feet. Invest in a noise canceling machine, or buy your team an awesome pair of headphones. Cubicle image via Wikipedia. Marketing Agency Pop Culture Office Life Daily' While companies are tearing down walls between employees, the average size of a person’s workstation is also shrinking.

Creativity 28

Creativity Paid Search Agency Allocation Advertising Agencies 28

B2B Marketing Zone Posts

JUNE 9, 2010

Best of B2B Marketing. Great stuff in the world of B2B Marketing this month. 9 Social Listening & Tracking Tools - Marketing Genius Blog , May 7, 2010 Here is a list of 9 social media tracking and monitoring tools. Is The White Paper Dead for B2B Marketing? Want your posts included here? come at a price.

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best of B2B Marketing for September 2010. Great stuff in the B2B Marketing world in September. Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. B2B Voices , September 1, 2010 Image via CrunchBase.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Hubspot

JANUARY 7, 2015

By 2010, Apple exceeded Microsoft in sales for the first time in 10 years. All of their marketing is consistently simple and honest; it’s all “For the Love of Beer,” (a tagline that other breweries probably wish they thought of first). Burt’s Bees Hand Salve illustrated package design (Image source: Wikipedia ). 4) Burt''s Bees.

Differentiation 28

Differentiation Brand Identity Branding Word of Mouth 28

Hubspot

JUNE 23, 2010

As we all learn about social media and inbound marketing and we teach others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Social Media Marketing Dictionary: 101 Terms to Know. Social Media Marketing Dictionary: 101 Terms to Know.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Marketing Insider Group

MAY 17, 2010

This is a unifying principle for both marketing and sales teams and should act as the starting point for all of our discussions. In B2B marketing organizations, the single most important way to keep customers is to build satisfaction and loyalty. Related Posts: B2B Marketing Predictions For 2011 Why am I in Marketing?

Customer Satisfaction 100

Customer Satisfaction Loyalty B2B B2B Thought Leadership 100

Marketing Insider Group

MAY 17, 2010

This is a unifying principle for both marketing and sales teams and should act as the starting point for all of our discussions. In B2B marketing organizations, the single most important way to keep customers is to build satisfaction and loyalty. Related Posts: B2B Marketing Predictions For 2011 Why am I in Marketing?

Customer Satisfaction 100

Customer Satisfaction Loyalty B2B Thought Leadership Paid Search Agency 100

B2B Marketing Zone Posts

JULY 7, 2010

Best of B2B Marketing. A fascinating “hardcore” B2B social media success - grow - Practical Marketing Solutions , June 20, 2010 With many companies now engaged in social media marketing strategies for nearly two years or more, success stories are starting to emerge, even in the difficult marketing world of industrial B2B.

Social Media 40

Social Media Inbound Marketing Enterprise Management Social Marketing 40

Convince & Convert

JUNE 21, 2012

I am your host, Jay Baer, joined today again for the second week in a row, here on episode number 21, the official reaching drinking age episode, the marketing manager for Argyle Social, Ms. I’ll link that up on Wikipedia. The crazy thing is if you look at the growth since 2010, it has increased 17% in those two years.

Work Management 118

Work Management Marketing Management Stats Social Media 118