study by Nielsen, June, 2010 , showed that “the world now spends over 110 billion minutes on social networks and blog sites&#. And when you have a party happening at that large scale, it is difficult to keep the marketing folks away for long, because marketers are always looking out for channels that help them reach out to their target audience and influence their buying decisions. The B2B marketers were a little late in warming up to social media, but if recent reports are to be believed, that is a thing of past. According MORE >>

Audience: Senior Executives, Business Owners, Marketing/Sales professionals in High Tech Industry. Recent studies of CIOs and technology buyers indicate that traditional tactics used to market and sell technology services and solutions are becoming less effective for B2B technology marketers while becoming more annoying for the business professionals being targeted. Mi6 briefing – sep 2010 v2. Key Insights : respect how buyers want to interact, how they gather information and their buying process. Author: Chris Herbert, B2B Specialist & Founder of Mi6. MORE >>

Home Marketing Matters About Contact B2B Marketing Store Company Website Deconstructing the Four Stages of the Industrial Buy Cycle by Achinta Mitra on May 26, 2010 in B2B Lead Generation , B2B Marketing Collateral , Content Marketing , Integrated Industrial Marketing B2B marketers agree that lead generation and nurturing campaigns must deliver relevant content to their target audience to be successful. In short, this is good, practical and actionable stuff and not some marketing theory. of Tiecas, Inc. MORE >>

When you have the right data you can laser focus your marketing efforts and achieve a higher response from your marketing campaigns. Before we get to these, let’s examine the pitfalls that some marketers fall into when it comes to collecting data. The more fields you have on a form that is designed to generate leads, the greater the chance that a web visitor will not the complete the process. You really need to consider the information that you ask people and when in the buying process you are asking for it. Hi everyone. People lie. Seasons change. MORE >>

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 They conducted their third annual study of business technology marketing. They conducted their third annual study of business technology marketing. MORE >>