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Why Every Business Needs a Better Growth Plan

Vision Edge Marketing

Growth is going to be challenging according to the recent Business Roundtable survey. Is it fully aligned with your strategy and your business goals? A document that outlines the steps and strategies their business is going to take to achieve its goals and objectives. And does having one make a difference?

Planning 211
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What the Gig Economy Was Like in 2010 (Part 1 of 5)

ClearVoice

In part one, we take a look back at the state of the gig economy in 2010. Whether you have decided to take the jump and you’re hoping to streamline and improve your business over the next year, or you’re on the verge of going solo, it’s important to look back before we look forward. 2010 set the tone for the #gigeconomy.

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How to Create Email Campaigns That Generate Word of Mouth

SendX

You don’t need existing email lists to launch blockbuster email campaigns that generate word of mouth. Whether you have a list or not, you’ll discover exactly how to use email to drive word of mouth marketing success for your brand leveraging email. A word-of-mouth recommendation from a trusted friend is 50 times (i.e.,

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How These Businesses are Posting for Small Business Saturday in 2022

Buffer

For small businesses, a little visibility can go a long way. And there’s no better time to show off your small business or the ones in your community than Small Business Saturday. Small Business Saturday is an annual event that takes place on the Saturday after Thanksgiving in the United States.

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2022 CMOs Don’t Want 2010 Solutions: Why The Forrester Wave™ Misses the Mark

Metadata

First, an obvious one: Business decision-makers spend significant time with digital media. In other words: what Daniel Svonava , co-founder of Superlinked, said: “Targeting > Everything.”. Dear Forrester, It’s not 2010. What Forrester got right. Number 1: The state of B2B Marketing. We know this. We’ve known this.

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Has Corporate America Reached A Diversity Tipping Point?

Zoominfo

Many businesses are asking the same question: How can we help? Since 2010, there has been exponential growth in one essential area: hiring. ZoomInfo’s database also shows that, up until 2010, less than 500 companies had employees with the words “diversity” or “inclusivity” (D&I) in their title.

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Building Loyalty Evolves with Data, Smartphones, and Personalization

Zoominfo

Loyalty is one of the four building blocks that creates a core go-to-market framework for businesses. ZoomInfo data shows a rising amount of companies over the past decade have manager and executive job titles with the word “loyalty” in them. Figure 1 : Various loyalty-related job titles have risen steadily at companies since 2010.

Loyalty 226