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Website Accessibility: Is Your Website ADA Compliant?

Marketing Insider Group

The Americans with Disabilities Act (ADA) protects disabled people from discrimination and it has released guidelines to help you create a website that is easily accessible to all communities. Let’s break down ADA compliance for your website, including what it is, how to achieve it, and how it benefits your audience and you.

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How to Make Your Website ADA Compliant With 6 Simple Tips

Go Beyond SEO

When you start a business of any kind, you are trying to attract as many customers as possible. You may have the best SEO practices and drive tons of traffic to your website through advertising to accomplish this. But have you ever considered how your customers view your website? businesses hit the mark, many do not.

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Is Your Website ADA-Compliant? Here’s What You Should Know

Brandpoint

As a business owner, you may not have given much thought to whether your website is accessible to people with disabilities. In 2018 alone, one group of attorneys identified at least 2,250 federal court lawsuit filings across the nation related to allegedly inaccessible websites — a 177% increase over 2017 numbers.

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How These Businesses are Posting for Small Business Saturday in 2022

Buffer

For small businesses, a little visibility can go a long way. And there’s no better time to show off your small business or the ones in your community than Small Business Saturday. Small Business Saturday is an annual event that takes place on the Saturday after Thanksgiving in the United States.

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Gamification: Gamify Your Website to Improve Dwell Time & SEO

seo.co

Website dwell time is a ranking factor. Are you ready to use games on your website to create breakthrough engagement with your visitors? The marketing term “gamification” was coined in 2002 by Nick Pelling, but didn’t become popular until 2010. Adding Gamification to your Website. What is Gamification?

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2022 CMOs Don’t Want 2010 Solutions: Why The Forrester Wave™ Misses the Mark

Metadata

First, an obvious one: Business decision-makers spend significant time with digital media. That’s why today’s marketers only use display to drive traffic to their website to retarget them on channels that actually convert, like LinkedIn and Facebook (where, incidentally, ads cannot be blocked). What Forrester got right.

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The Marketing Book Podcast: “Forget the Funnel” by Georgiana Laudi

The Forward Observer

An online marketer since 2000, she began her track record as a marketing executive and product growth advisor in 2010, working with high-growth recurring-revenue startups. Georgiana is a strategic advisor and speaker who’s passionate about turning customer value into revenue-generating outcomes. And, interesting fact – she’s Canadian!