chiefmartech

NOVEMBER 11, 2017

. “Platform winners have now emerged across each [line of business],” he writes. “This has created the next battleground — competing within these ecosystems for horizontal and vertical technology opportunity. This is exactly what happened with the marketing technology landscape from 2010 to 2017.

Software 80

Software Paid Search Agency Companies Startups 80

Marketing Insider Group

NOVEMBER 30, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 30, 2010 Subscribe Internet Trends From The Web 2.0 Summit Share The 7th Annual Web 2.0

Web 2.0 100

Web 2.0 Paid Content Trends Paid Search Agency 100

Convince & Convert

MARCH 27, 2012

This is important to realize, in that non-media brands are competing with traditional media for attention and retention, just like you compete with the other businesses in your field. Since launching CMI in May of 2010, we now average nearly 100,000 unique visitors a month on our sites. Vertical is in, horizontal is out.

Work Management 130

Work Management Marketing Management Marketing Automation Services Service 130

Sprout Social

SEPTEMBER 4, 2019

When Instagram first began in 2010, smartphone cameras were still lacking in features and quality. Small businesses are not always able to hire a professional photographer so the next best thing is to understand some basic photography principles and learn what actually drives engagement on Instagram. You’ll end up with nine-part grid.

Tips 105

Tips Verticals Rules Analytics 105

Customer Experience Matrix

NOVEMBER 19, 2010

million) for 2010. Data I've collected over the years shows that Marketo had about 120 clients at the start of 2009, 325 at the start of 2010, and should end 2010 with about 800. Assume there were 70 at the start of 2010 (which matches my own data) and will be 140 by year-end, for an average of 105. at the end of 2010.

Marketo 120

Marketo Enterprise Management Marketing Automation Services Marketing Management 120

Content Standard

AUGUST 31, 2018

Since its launch in October 2010, Instagram has revolutionized the social media landscape and the ways in which people connect. In fact, 80 percent of accounts follow a business on Instagram, which means consumers are opting in to being served their brand messaging. Enter IGTV. Warby Parker.

Video Marketing 84

Video Marketing Marketing & Strategy Curation Storytelling 84

SalesIntel

NOVEMBER 17, 2022

That’s more than 40 times the amount they invested in 2010 (Source: Mckinsey ). Compared to other industries, the effectiveness of email marketing within the education industry outperforms its effectiveness in other verticals. EdTech usage in schools has increased 99% since 2020 (Source: Explodingtopics ). Try Our EdTech Data Free.

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

Marketing Insider Group

JUNE 2, 2010

Assuming the target audience only searches for content within very specific vertical websites: Sales is often the culprit of this misconception. Michael Brenner Jun 3 2010 Great point Daniel. Ryan Beale Jun 3 2010 Michael, Great post. Are yoy selling to hammock manufacturers, then sales may say you need content on hammocks.com.

B2B Marketing 100

B2B Marketing Top of Funnel Paid Search Agency Content Marketing 100

Hubspot

FEBRUARY 18, 2020

After all, over 627,000 new businesses open each year. This can make naming a business feel like a competitive, and almost impossible, process. However, you can push your industry's boundaries and select a tone that might stand out in your vertical. In 2010, Uber purchased Uber.com from the owner, Universal Music Group.

Paid Search Agency 91

Paid Search Agency Companies Social Networks Lock-In 91

Martech Advisor

MARCH 2, 2020

Looking back at just how much progress has been made between 2010 and 2020, it is no exaggeration to say that digital communication and technology have completely changed the communications game - both in our everyday lives, but also in business. A far better solution is to feed the same chat logs into a self-learning AI.

Marketing AI 55

Marketing AI Conversion Advertising Mediums Word of Mouth 55

ViewPoint

JANUARY 26, 2012

Every business needs new customers. But what are the most effective outbound marketing channels for kicking off a business relationship? The DMA’s 2010 Response Rate Report reported a healthy 1.68% response rate to B-to-B prospecting letter mail and 2.18% to its cheaper cousin, postcard mail.

B to B 120

B to B netFactor Media SEM 120

Sprout Social

MAY 10, 2019

By 2010, YouTube was generating more than two billion views each day. That’s one-third of all the people online and a heck of a lot of opportunity for any business. While some of these formats favor a vertical viewing aspect ratio, seven out of 10 YouTube users prefer horizontal viewing on their phones. There are 1.9

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Convince & Convert

JULY 20, 2010

I actually work at Vertical Measures! RT @MikeCorak: Honored as guest blogger on C&C-RT @jaybaer: 5 Steps to Winning Fans with Content Strategy [link] [link] Abby Thanks for the resources. Just getting into content strategy myself as an Internet marketing specialist. looking to learn more and share my knowledge with the team here.

Social Media 139

Social Media Media Webinar Metrics Marketing & Strategy 139

ViewPoint

SEPTEMBER 27, 2012

and notes how transformation has been driven by marketing budgets reaching new lows in 2009 and 2010: “Marketing, rather than just trying to do more with less, had to do something differently and had to transform.”. Strategic Business Driver Marketers need to be strategic and take advantage of the data they have access to.

Organization 120

Organization Work Management Marketing Management Marketing Budget 120

Litmus

MARCH 11, 2016

This decrease is likely a result of business shifting away from expensive desktop suites, and moving to scalable services, like Gmail Apps. Outlook 2010 : 35%. It highlights worldwide trends across all industries and verticals. However, Outlook opens still represent 6.7% of market share, so it shouldn’t be discounted.

Mobile Marketing 65

Mobile Marketing Email Marketing Paid Search Agency Stats 65

Industrial Marketing Today

MAY 26, 2010

Here are some stats, results and recommendations that I found very useful: In the Needs Awareness and Research stages, buyers use a broad array of sources, including social media, Webinars, e-newsletters, search engines and [vertical search engines like] GlobalSpec. He is the Founder & President of Tiecas, Inc. –

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Industrial Marketing Today

JUNE 29, 2010

Quelch , the Lincoln Filene Professor of Business Administration at Harvard Business School, the common characteristic shared by the top B2B Global Brands is that their “CEO is a willing brand cheerleader, loves the brand heritage, and is a great storyteller.” According to a study done by Professor John A.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Convince & Convert

SEPTEMBER 21, 2010

Socialmention.com is basically a social search engine, if the business name is unique it can be a good option. Have you looked at any tools that allow local users to speak on behalf of the businesses social media channels but then give an overview to the home office to watch all activities? That said there are some options.

Social Media 155

Social Media Media Paid Content Work Management 155

Convince & Convert

APRIL 1, 2010

In a world where company employees from Legos reward their most die hard fans by engaging with them in their online communities, what better vertical to do something similar than with professional sports? The chronically bad Minnesota Timberwolves NBA franchise has this sign in the Twin Cities airport: Bravo.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Industrial Marketing Today

AUGUST 20, 2010

Engineers are accustomed to this approach from their frequent use of industry vertical search engines like ThomasNet and GlobalSpec. Is Your Industrial Website Still Just a Business Card? an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

APRIL 30, 2010

Re-purpose - The same content can be modified for use with different personas and verticals to increase relevance and personalization rather than relying on general, one-size-fits-all content to meet the needs of a variety of audiences. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Online Marketing Institute

DECEMBER 23, 2010

Kaila Strong | Dec 6, 2010 | 0 Comments Tweet Arguably, social media marketing for B2B companies is one of the most difficult campaigns to run. Several years ago they developed some hilarious YouTube videos targeted to business decision makers, and most recently have opened up their arms to Twitter.

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

Convince & Convert

JUNE 22, 2010

Be Your Own White Knight I know this blog is called Convince & Convert, and originally I thought that was a perfect description for the social media and real-time business revolution. You have to train a select few of your salespeople to build business by demonstrating category expertise in social outposts. Do You Believe?

Social Media 130

Social Media Media Paid Search Agency Budget Programs 130

The ROI Guy

APRIL 22, 2010

released its second annual Microsoft SMB/Partner Insight Report and the study shows that although SMBs remain concerned about the business climate, most will increase technology spending in 2010, highlighting the role of IT as a strategic business tool in this crucial sector of the global economy. Microsoft Corp.

SMB 40

SMB Spending Marketing Management ROI 40

Hubspot

MAY 29, 2015

Etsy, Uber, and eBay provide a platform for a person to become a business. Vertical Viewing Is In. Vertical viewing accounts for 29% of view time, up from 5% in 2010. However, overall internet ad spend is declining.

Advertising Agencies 28

Advertising Agencies Mobile Advertising Paid Search Agency Verticals 28

Tony Zambito

MARCH 16, 2010

New York, NY (PRWEB) March 15, 2010 -- Goal Centric Management, Inc., They have been a key game changer and a component of our market share gains against the competition”, said Kevin Hooper, HP Vice President, Emerging Growth Accounts, Enterprise Business Sales. About Goal Centric.

Buyer Personas 100

Buyer Personas Marketing & Strategy Enterprise Management Buying Cycle 100

Industrial Marketing Today

JULY 23, 2010

According to Jill Whalen, CEO of High Rankings , “The solution is for all business owners to insist on SEO right from the start. While the cost of entry for a small business is going to be higher, investment will pay off many times over later on.” Video testimonials are far more credible and impactful than plain text.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Convince & Convert

APRIL 28, 2010

Imagine you are a business that has a customer database that includes age, income, email address (and probably several other fields). This is the kind of stuff that business owners want to see — an actual plan — with real X's and O's on it that can drive strategy and has some kind of logic behind it. Good stuff.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Content Standard

APRIL 26, 2016

Launched in 2010, Pinterest joined the social scene and quickly became one of the best visual content platforms. For as much success as retail brands see through Pinterest marketing, it is not the only industry that has a big opportunity to grow audience and drive business. But where do brands fit into this ecosystem?

Marketing & Strategy 41

Marketing & Strategy Marketing Strategy Planning Brand Identity 41

Content Standard

APRIL 26, 2016

Launched in 2010, Pinterest joined the social scene and quickly became one of the best visual content platforms. For as much success as retail brands see through Pinterest marketing, it is not the only industry that has a big opportunity to grow audience and drive business. But where do brands fit into this ecosystem?

Marketing & Strategy 40

Marketing & Strategy Marketing Strategy Planning Brand Identity 40

The ROI Guy

OCTOBER 20, 2010

IT solution providers must recognize this change in order to succeed over the next 5 years - moving from product / solution selling to value sales / marketing strategies - helping buyers quantify the business benefits, return on investment and value advantages of proposed solutions to frugal, economic focused buyers.

Gartner 40

Gartner Forrester Spending Budget Programs 40

Online Marketing Institute

JANUARY 4, 2011

Write articles for the different types of customers that are relevant for each of your vertical markets 8. Suggestion maybe create a separate dedicated email account eg alert@jeffbullas.com so that it doesn’t overwhelm your personal or business account 75. Reply Emmelyn Wang 2010 December 2 at 7:47 am Fantastic post.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Online Marketing Institute

NOVEMBER 10, 2010

As such, it’s a real-time extension of your business culture, your marketing and sales department, your help desk, and your HR department – to name only a few functions. Yet too often B2B websites are full of goobledygook language such as, “We’re the leaders in providing scalable integrated digital gizmos for industry verticals.”

Paid Search Agency 40

Paid Search Agency Marketing Websites Companies B2B 40

Hubspot

JULY 22, 2010

So many businesses get stuck on 'form OVER function' when trying to design or redesign a website. Making it easy for people to navigate through your site is extremely important and one of the first steps is to decide whether you want your main navigation on the top (horizontal), side (vertical) or both. Pick your color scheme.

Marketing Websites 28

Marketing Websites Salesforce.com Webinar Metrics Copywriting 28

Online Marketing Institute

APRIL 4, 2011

A study conducted in 2010 would position blogging as such, and even a " blog post " written in The New York Times highlighted the point. As a result, from 2008 to 2010, blogging actually rose 3 percent as an Internet activity among all adults. The Argument for B2B Blogging Some may argue blogging is a " dying initiative. "

SEO 40

SEO SEM Effectiveness Enterprise Management 40

Online Marketing Institute

MARCH 13, 2011

Demandbase Stream, which is aimed primarily at companies marketing to other companies, cross-references the Internet Protocol (IP) addresses of computers accessing a website with publicly accessible information and data from business databases. “How do you leverage otherwise anonymous traffic? 6) ERP (17) Internet Cust.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

chiefmartech

FEBRUARY 19, 2018

Over a couple of years, the idea was refined, and my first presentation at a conference on it was Rise of the Marketing Technologist in April 2010. The next year, Harvard Business Review (!!) In 2010, I had an epiphany. One of my first blog posts was: who is a chief marketing technologist? Maybe you will consider participating?

Work Management 68

Work Management Marketing Management Marketing Automation Services Verticals 68