chiefmartech

JANUARY 25, 2023

A Dilbert cartoon from 2010 quipped that marketing was “just liquor and guessing.” But when you look forward and realize that there are approximately 333 million businesses in the world , that’s fewer than 1 martech/marketing ops pro per 400 companies. We’re just getting started.

Marketing Management 116

Marketing Management Activities Paid Search Agency Marketing Automation Services 116

Buzz Marketing for Technology

DECEMBER 15, 2009

Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. This is an early indication of the need for more contextually related Social Media data that can provide the type of intelligence that the business demands. I predict you will see Facebook surpass Google by Valentines day 2010.

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Buzz Marketing for Technology

DECEMBER 15, 2009

Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. This is an early indication of the need for more contextually related Social Media data that can provide the type of intelligence that the business demands. I predict you will see Facebook surpass Google by Valentines day 2010.

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Customer Experience Matrix

SEPTEMBER 28, 2011

The world clearly has more B2B marketing automation vendors than it needs – my master list of demand generation products includes two dozen. The major B2C marketing automation vendors -- IBM/Unica , Teradata/Aprimo , and SAS are more attuned to the enterprise market. Can be deployed on-premise or hosted and managed by the vendor.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Resource Management Marketing Management 120

Webbiquity

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. So how can you get the most out of this business-oriented social network?

Linkedin 100

Linkedin Tactics Tips Work Management 100

Walker Sands

DECEMBER 12, 2023

And from 2010 to 2014, Kyle covered energy, technology and venture capital for the Boston Business Journal. There are 3,000 cybersecurity vendors. Get in touch with Walker Sands to discover how our industry expertise can help you achieve your business outcomes. He also had a previous stint at CRN, from 2016 to 2021.

Enterprise Management 64

Enterprise Management Media Bandwidth PR 64

Customer Experience Matrix

APRIL 26, 2011

I’ve written quite a bit recently about marketing systems for very small businesses – a category I’ve tentatively labeled “micro-business” and pegged at under $5 million revenue. There are plenty of other vendors serving micro-businesses. See my List of Demand Generation Vendors for other options.

Small Business Marketing 120

Small Business Marketing Work Management Features Marketing Management 120

Customer Experience Matrix

SEPTEMBER 15, 2016

Brinker himself is always careful to stress that his listings are not comprehensive, and anyone familiar with the industry will quickly realize much of the growth in his vendor count reflects greater thoroughness and broader scope rather than appearance of new vendors. That’s a healthy rate but nothing close to an annual doubling.

Marketing Automation Services 120

Marketing Automation Services Vendors Comparison Acquisitions 120

Smashmouth Marketing

APRIL 6, 2010

We're in the business of B2B appointment setting , and meetings can often mean travel -- travel impacts carbon footprint, be it by car or plane. Green Leads has been buying carbon offsets over the past year as a way to reduce our own carbon footprint. tons CO2 Face to Face by Flight : 0.29 tons CO2 Face to Face by Flight : 0.29

Vendors 100

Vendors Lead Gen Purchase B2B Sales 100

Customer Experience Matrix

JANUARY 5, 2011

I've been working madly on my new report on B2B marketing automation vendors. These methods all yield similar figures -- around a $200 million in revenue for 2010. Including those vendors would at least double the total figure. Mid-size business ($20 million to $500 million revenue). Services are also excluded.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

NOVEMBER 16, 2014

When this blog last left Geoff Rego in 2010 , he had just sold the assets of pioneering B2B marketing automation vendor Market2Lead to Oracle. Once a Hushly member has downloaded vendor content, vendors can send emails to the member via Hushly. Members can block messages from a vendor if they wish.

Marketing Automation Services 120

Marketing Automation Services Market2Lead Salesforce.com Privacy 120

Martech

DECEMBER 4, 2023

You need to press your CDP vendor for a better solution. Antennagate The iPhone 4 went on sale to much acclaim in June of 2010. Business email address Subscribe Processing. People forward emails all the time. Don’t accept “that’s an edge case” as an excuse. Here are two examples. Get MarTech! In your inbox.

Work Management 107

Work Management Marketing Management Marketing & Strategy Marketing Strategy 107

Ambal's Amusings

APRIL 30, 2011

Today white papers have become HOT marketing vehicles, and countless numbers of companies are using them to generate leads and grow their business. 3 Reasons why you should attend White Paper 201: Crafting White Papers that Generate Quality Business Leads. White paper industry veteran Jonathan Kantor is putting together a 3-part class.

Paper 100

Paper Sales Qualified Leads Lead Scoring Lead Ranking 100

KoMarketing Associates

MAY 28, 2015

Since 2010, that’s approximately 52% growth in mobile subscriptions and 600% growth in smartphone subscriptions. That is a 700% increase since 2010. From KoMarketing / Huff Industrial Marketing: 53% of respondents indicated that “Thorough Contact Information” was a must have in establishing vendor credibility.

Advertising Benchmark 120

Advertising Benchmark Statistics B2B Marketing Paid Search Agency 120

Moz

NOVEMBER 2, 2020

72% of consumers believe they will frequent neighboring businesses more after the crisis is over, but that will take all of us doing our part now to ensure as many SMBs are still there to greet us when better days return. What is Small Business Saturday? Small Business Saturday’s date this year is November 28th.

Paid Search Agency 71

Paid Search Agency Small Business Marketing Advertising Agencies SMB 71

Martech

SEPTEMBER 13, 2021

In 2016, LinkedIn data revealed that people who graduated between 2001 and 2010 (aka millennials) worked for an average of 3-4 companies in the first 5 years post-graduation. We asked Michael Gigante, Senior Market Research Analyst at the business software review site G2, how he sees that category developing.

Enterprise Management 102

Enterprise Management Work Management Contacts Marketing Management 102

DemandBase

MARCH 30, 2020

Everyone can’t be an expert in every task, at some point, we need to trust that our colleagues or business partners know more about a key aspect of our business than we do. That’s why businesses partner with agencies, vendors, consultants, etc. Optimizing to the wrong, usually short-term, KPIs like CTR.

Advertising Agencies 111

Advertising Agencies Account Based Marketing ABM Advertisements 111

ViewPoint

JANUARY 15, 2013

Are you looking for a vendor or a partner? However, if you look closely at each element on the list below, I believe you will be able to tell which companies are likely to be true partners and which will end up being vendors. Large, strategic waste services company—since 2010. Large, regional energy company—telesales since 2010.

Paid Search Agency 120

Paid Search Agency Lead Generation Work Management Sales Qualified Leads 120

Customer Experience Matrix

JULY 12, 2011

As I mentioned yesterday, our new B2B Marketing Automation Vendor Selection Tool (VEST) asks vendors to estimate the number of clients in each of four size categories. Installation counts are: Looking at the raw percentages doesn’t make much sense since businesses in each group are quite different.

Marketing Automation Services 120

Marketing Automation Services Segmentation Marketing Automation Automation 120

ANNUITAS

MARCH 10, 2016

I am a huge proponent of utilizing innovative technologies to streamline business processes and I am fascinated by the history of technology. Eleven years later, in 2010, marketing automation became its own category with over 110 known vendors in the space. Modern businesses tend to throw technology at challenges.

Marketing Automation Services 100

Marketing Automation Services Demand Generation Eloqua Paid Search Agency 100

Valasys

APRIL 24, 2020

The platform of Productsup, on the other hand, covers product content syndication, marketplace Integration, feed management, and vendor onboarding. The platform also imports data using the product information and data management systems of a wide array of vendors. The company was founded in the year 2010 and is headquartered in Berlin.

Digital Asset Management 64

Digital Asset Management Work Management Marketing Management Merchandising 64

The Effective Marketer

JANUARY 11, 2010

Titled “Managing the Vendor Selection Process”, it talked about my experience in selecting a new email marketing software for my company. The process we went through is not necessarily the best or the only way to do it, but it certainly helped put some metrics in place that we could use to evaluate each vendor. You get the point.

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

PureB2B

JULY 14, 2020

Inbound lead generation challenges are on the rise: On average, inbound lead traffic to B2B technology companies’ websites has declined by more than 40% since 2010. The number of vendors in almost every technology category is expanding exponentially, but search traffic isn’t growing at the same clip.

Demand Generation 62

Demand Generation Demand Planning Allocation 62

PureB2B

JULY 14, 2020

Here’s why it should be the foundation of your 2H: Inbound lead generation challenges are on the rise: On average, inbound lead traffic to B2B technology companies’ websites has declined by more than 40% since 2010. Your executive team is looking to win business from a specific group of target accounts.

Demand Generation 62

Demand Generation Demand Planning Allocation 62

PureB2B

JULY 14, 2020

Here’s why it should be the foundation of your 2H: Inbound lead generation challenges are on the rise: On average, inbound lead traffic to B2B technology companies’ websites has declined by more than 40% since 2010. Your executive team is looking to win business from a specific group of target accounts.

Demand Generation 62

Demand Generation Demand Planning Allocation 62

Biznology

DECEMBER 26, 2017

Later, I had a vendor who insisted on being paid with Bitcoin back in 2010-2013. It never came to that but it was a pain in my butt (and that vendor is so rich in crypto that he can now buy and sell me like penny candy). After misplacing my private key–I lost my paper wallet! Something’s lost and must be found! ).

Practices 187

Practices Paper Cross-Selling Lock-In 187

The ROI Guy

JANUARY 13, 2010

In Gartner's 2010 trends report, Daryl Plummer, managing vice president and chief Gartner fellow indicates that "For many organizations, the economic and budgetary challenges of 2009 drove important changes in the general governance of IT investment decisions, accelerating the trend toward greater accountability and transparency.

Marketing Management 40

Marketing Management Vendors Gartner Business 40

Customer Experience Matrix

JULY 31, 2012

I’ve just released the latest edition of my B2B Marketing Automation Vendor Selection Tool (VEST), which contains detailed analysis of all 22 B2B marketing automation systems. I put this at $325 million for 2011, a 50% increase from 2010. Vendors in the VEST are asked for estimates of their client counts by company size.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Report Marketing Management 120

The Effective Marketer

OCTOBER 14, 2010

According to their post: “Last week in San Francisco, 211 business-to-business marketers spent two days sharing insights, case studies and advice on social media marketing, lead generation, Sales and Marketing alignment, and other hot-button issues on the West Coast swing of MarketingSherpa’s seventh annual B2B Marketing Summit.&#

Planning 100

Planning Work Management B2B Marketing Marketing Management 100

Hubspot

JUNE 22, 2018

Your company can’t do everything internally, and when your business needs to purchase a product or service from elsewhere, you might need to shop around. An RFP allows you to collect offers from various vendors and select the vendor that best meets your criteria, both in regards to skill and budget. Evaluation Criteria.

Sample 97

Sample RFP Work Management Template 97

Customer Experience Matrix

NOVEMBER 24, 2016

The Customer Decision Hub from Pega (formerly PegaSystems) is certainly mature: the product can trace its roots back well over a decade, to a pioneering company called KiQ Limited, which was purchased in 2004 by Chordiant, which Pega purchased in 2010. Decision Strategy Manager is where the serious decision management takes place.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

The ROI Guy

FEBRUARY 18, 2010

Announced as value-based sales & marketing tool vendor of record at EMC, Juniper Networks and NetApp, with continued standardizations at valued, long-time customers Microsoft, HP and IBM. Generated 50,000 visitors per month, along with 10,000 assessments and business case reports across all campaigns.

Enterprise Management 40

Enterprise Management Marketing Management Planning Lead Ranking 40

Ambal's Amusings

FEBRUARY 8, 2010

We asked Rebel Brown "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" Her business is PeopleWhoKnow. "Vendors who understand buyers and communicate relevant value will capture the next wave of spending. " Rebel Brown's Marketing Prediction for 2010.

Emarketing 100

Emarketing Vendors Content Marketo 100

Marketing Insider Group

JULY 15, 2010

How to implement lead generation programs on a small business budget? How to create valuable content on a small business budget? by Michael Brenner, July 15, 2010 Related Posts: Marketing Leads: Quality Vs. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Augmented Reality For B2B Marketing in 2011?"

Lead Generation 100

Lead Generation Budget Programs Work Management Lead Scoring 100

Seismic

FEBRUARY 23, 2021

When I launched my program in late 2010, sourcing content was time consuming and we eventually reached a point where it was impossible to keep up with the demands of our financial advisors. By early 2012, new businesses were forming to help companies like ours create or source content. Content supply didn’t meet demand.

Personalization 52

Personalization Ad Building Content Thought Leadership 52

The ROI Guy

APRIL 14, 2010

At Gartner's Business Intelligence Summit 2010, IT Executives indicate that they're struggling to prove the ROI of BI to the business. BI managers are finding it difficult to quantify bottom-line impact, and as a result, are not able to get business leaders on board to support additional analytics and reporting projects.

Vendors 40

Vendors ROI Gartner Cross-Selling 40

Customer Experience Matrix

MAY 21, 2012

Experian Marketing Services yesterday announced its acquisition of marketing automation vendor Conversen. See my review from February 2010 for a more detailed explanation. Of course, there are still plenty of small marketing automation vendors, but the gorillas will make attract many of their clients and scare away potential investors.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Advertising Agencies Marketing Automation 120