B2B Marketing Traction

MARCH 1, 2010

I attended the Association for Strategic Planning ‘s annual conference in Pasadena, California on February 22-24, 2010. Businesses that are demoralized should focus on the assets they have first, instead of on the assets they don’t have. Transparent communication is critical for innovation and agility.

Planning 100

Planning Urgency Marketing Television marketing Conference 100

B2B Marketing Traction

OCTOBER 18, 2010

SWOT Analysis with Action: I know that SWOT (strengths, weaknesses, opportunities, threats) analyses are out of favor with some business advisors, but I like them because they are easy for business owners to understand and act upon (they are not necessarily easy to do, especially if you own the business).

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

B2B Marketing Traction

OCTOBER 18, 2010

SWOT Analysis with Action: I know that SWOT (strengths, weaknesses, opportunities, threats) analyses are out of favor with some business advisors, but I like them because they are easy for business owners to understand and act upon (they are not necessarily easy to do, especially if you own the business).

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100