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B2B Marketing Traction

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Market Like a Tiger in 2010

B2B Marketing Traction

Identify business goals that you need to achieve. Merriam Webster defines tenacious as: 1 a : not easily pulled apart : cohesive ; and 2 a : persistent in maintaining, adhering to, or seeking something valued or desire. What does it take to be a tenacious marketer? You’re at Point A now.

Planning 100
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Market Like a Tiger in 2010

B2B Marketing Traction

Identify business goals that you need to achieve. Merriam Webster defines tenacious as: 1 a : not easily pulled apart : cohesive ; and 2 a : persistent in maintaining, adhering to, or seeking something valued or desire. What does it take to be a tenacious marketer? You’re at Point A now.

Planning 100
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Why The Most Effective B2B Marketing Tactic May Surprise You

B2B Marketing Traction

More than 1800 businesses and organizations were surveyed in the summer of 2014 with what appears to be a pretty even distribution of company size. I’ve been blogging about it since 2010. B2B marketers have always needed a strategy and a plan for all marketing, not just content marketing. Photo from Flickr by Peter Dutton.

Tactics 100
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How to Do Competitive Analysis in a Crowded Industry

B2B Marketing Traction

One reason to focus on competitors who are top online search performers is that, by 2010, 93% of B2B buyers started their purchase decision by doing an online search for suppliers ( Booz & Company B2B Marketing Survey ). We’ve worked with many businesses to provide marketing strategies and execution that result in growth.

Analysis 100
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Interim, Outsource CMOs, Marketing Directors on the Rise

B2B Marketing Traction

An increasing trend in the workplace is outsourcing talent for non-core business functions, and CMOs and other marketing executives are part of the trend. More and more businesses are finding that it’s increasingly difficult to hire talented marketing professionals on a full-time basis.

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Takeaways from Rock Stars of Strategic Planning

B2B Marketing Traction

I attended the Association for Strategic Planning ‘s annual conference in Pasadena, California on February 22-24, 2010. Micro-strategies create a burst of implementation. Businesses that are demoralized should focus on the assets they have first, instead of on the assets they don’t have.

Planning 100
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Marketing Technology: Cross the Chasm with the Right Beta Customer

B2B Marketing Traction

Find out why more businesses are turning to outsource marketing to reduce costs and get better results. A need for a quality social media presence – we provide strategies and know-how. Located in greater Los Angeles, California, we provide marketing services for businesses worldwide. ©2000-2010 New Incite.