Industrial Marketing Today

JUNE 19, 2010

Creating effective marketing content requires a well-rounded skill set that includes researching, interviewing subject matter experts (SME), customers, and internal stakeholders, compiling all that information into cohesive content and a basic understanding of any existing content management system (CMS) to update your online content library.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Convince & Convert

MAY 26, 2010

Other than the extraordinarily unflattering camera angle, it turned out pretty well (especially the super cool SME opening animation) 14 key points are below: Jay Baer Interview from Michael A. The reviews business will be transformed by geo-location. They are stepping stones of what is to come.

Social Media 134

Social Media Media Paid Search Agency Video Marketing 134

Ambal's Amusings

NOVEMBER 5, 2009

Jonathan kantor's Ensuring That Your White Papers Appeal to Busy Executive Readers. Jonathan's experience with white papers is also coupled with over 25 years of enterprise business experience with leading industry innovators such as Apple Computer, Microsoft, Digital Equipment Corporation, and J.D. Jonathan Kantor's Tip.

Paper 100

Paper Enterprise Management Work Management SME 100

Convince & Convert

SEPTEMBER 21, 2010

Most of the rest are from spring 2010 or earlier. My friends at Social Media Examiner (where I first published #19 and #21) have built a very successful business on this concept. It doesn’t appear that the SME audience is duplicated here, or vice versa (at least not significantly). Extra resources are important.

Social Media 141

Social Media Media Webinar Metrics Marketing & Strategy 141

Online Marketing Institute

NOVEMBER 2, 2010

Bookmark on Delicious Reader comments (9): Add your own Jason Ball 12:50PM on 1st November 2010 Good points Doug and entirely consistent with my own experiences.In Jeff Machado 1:24PM on 1st November 2010 I definitely see the value in this. Id love to see more clients adopt the recommendations you suggest. The only trick is compliance.

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

Convince & Convert

MARCH 16, 2010

I advocate participating in Twitter, and I’ve certainly grown my own audience via that channel, and it should be part of almost every company or business professional’s social media tool kit. Why Twitter's Not All That [link] [link] Jeff Phillips But is it more business-centric? Don’t get me wrong.

Social Media 124

Social Media Media Paid Content Webinar Metrics 124