Convince & Convert

OCTOBER 20, 2010

That was the premise of my presentation to the BOLO 2010 conference in Scottsdale this week, where 150+ agency principles convened to drill deep into the speedy digital future of professional marketing services. The 7 new roles of agencies in real time business. There are 7 new roles agencies must play to survive real-time business: 1.

Paid Search Agency 119

Paid Search Agency Advertising Agencies Ad Agencies PR 119

Marketing Insider Group

OCTOBER 5, 2010

But trust me, aside from those examples, I am 100% with you on showing results and making sure EVERY marketing program has a sound business case or ROI. What we really want is to “manage&# demand from awareness to consideration to purchase intent. So…Demand Generation cannot stop at the sale. All rights reserved.

Paid Search Agency 100

Paid Search Agency Planning Lead Qualification Lead Ranking 100

Digital B2B Marketing

APRIL 29, 2014

Here are just a few examples: Since launching in 2010, Content Marketing Institute has a built a professional services business by establishing its own content brand. Marketers before you have proven that you don’t have to be a media company to create a content brand that drives results.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Advertorials 100

Convince & Convert

MAY 13, 2010

Social media creates kinship between companies and customers, and kinship equals purchase intent. It’s not viral unless it is. Social media allows big companies to act small again. Facebook Fan Pages are email newsletters with smaller pictures. Linkedin is for people you know. Facebook is for people you used to know.

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. Imagine you are a business that has a customer database that includes age, income, email address (and probably several other fields). Good stuff.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

MARCH 3, 2010

Help clients take their message to consumers directly, impacting purchase intent by providing truly helpful information at the right time in the buying cycle. You are right on target when you say things like “Integrating Social Media into the business plan&# That’s it. Great insight.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Customer Experience Matrix

MARCH 19, 2015

Remember how much simpler life was back in 2010? businesses into clusters based on similarities in products, technologies used, hiring patterns, news events, social data, and other factors. Specifically, it also measures purchase intent by based on more than 1 billion clicks per day on third party Web sites and emails.

Lead Ranking 120

Lead Ranking B2B Sales Work Management Marketing Management 120