2010 and Business - B2B Marketing Zone

Consumers May Not Trust Online Reviews Older Than 3 Months: Navigating the Reliability Conundrum

Navigate the Channel

JANUARY 2, 2024

These reviews provide valuable insights into products, services and businesses, enabling potential customers to make informed choices. However, a growing concern among consumers and businesses alike is the relevance and accuracy of reviews that are older than a few months. But users are more discerning than they used to be.

Psychographics

Psychographics Transparency Customer Satisfaction WOM

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 14, 2010

Be a Hunter, Not a Gatherer Now, more than ever you have to know the psychographic and demographic profile of your potential customers. If you were going to run an ad in a magazine, you would ask about both the psychographics and demographics of the reader so you could target the call to action and message appropriately.

Social Media

Social Media Work Management Marketing Management Media

11 Reasons Why You Need a Facebook Company Page

B2B Marketing Traction

DECEMBER 16, 2010

Are you on the fence about a Facebook company page for your business? I’m still hearing a lot of misconceptions about Facebook from business owners. Here are 11 reasons you may want to create a presence on Facebook in 2011 and beyond, no matter if you are a business-to-consumer or business-to-business (B2B) company.

Facebook

Facebook Paid Search Agency Companies Ideal Customer Profiles

Webinars

Sales & Marketing Alignment: How to Synergize for Success

How to Leverage Behavioral Science Insights for Direct Mail Success

MORE WEBINARS

Crticial B2B Marketing Actions for the New Normal

B2B Marketing Traction

OCTOBER 18, 2010

SWOT Analysis with Action: I know that SWOT (strengths, weaknesses, opportunities, threats) analyses are out of favor with some business advisors, but I like them because they are easy for business owners to understand and act upon (they are not necessarily easy to do, especially if you own the business).

SWOT

SWOT Marketing Management B2B Marketing Planning

Crticial B2B Marketing Actions for the New Normal

B2B Marketing Traction

OCTOBER 18, 2010

SWOT Analysis with Action: I know that SWOT (strengths, weaknesses, opportunities, threats) analyses are out of favor with some business advisors, but I like them because they are easy for business owners to understand and act upon (they are not necessarily easy to do, especially if you own the business).

SWOT

SWOT Marketing Management B2B Marketing Planning

How B2B Marketers can Attract Gen Z to Improve Their Brand Value

Valasys

AUGUST 30, 2019

Business Insider reported that millennials have disrupted countless industries from napkins to Applebees. Millennials redefined the businesses & marketing technics in all spheres & were on the key focus radar of the marketers from all the sectors including the B2B industry.

Paid Content

Paid Content Lead Scoring Lead Ranking B2B Marketing

3 Ways to Improve the Quality of Your Sales Leads

Adobe Experience Cloud Blog

MAY 17, 2011

by Carol Fox If your sales leads aren’t receiving lead nurturing efforts from marketing to convert them quickly into business, they ultimately aren’t going to benefit your bottom line. Improving lead quality requires a commitment from sales and marketing to focus on both quality and quantity, not just one or the other.

Sales Leads

Sales Leads Lead Scoring Lead Ranking Top of Funnel

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

APRIL 13, 2010

The app addresses a huge array of business and communication circumstances, including videos and a nifty tip of the day. I think that most people can look at their own relationships in business, employment, family and friends and see the same patterns. (I All of us have influences. All of us have influences. I know I can.)

Social Media

Social Media Media Webinar Metrics Paid Search Agency

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 21, 2010

You’re in an industry (photography) and are a business type (small) where a lot of people would say “social media isn’t for me&#. You’re in an industry (photography) and are a business type (small) where a lot of people would say “social media isn’t for me&#. Those type of comments are why I do it.

Social Media

Social Media Media Webinar Metrics Paid Search Agency

Who's REALLY at Fault for GM's Facebook Ad Failure?

Hubspot

MAY 18, 2012

9) Determine your audience's psychographics. Driving the right kinds of fans to your business page will help ensure higher response rates as you push your message out through Facebook ads. Talk to your fan base regularly via your business page by posting content that drives engagement. 8) Determine your target demographic.

Paid Content

Paid Content Facebook Paid Search Agency Ads

SEO beyond Search Engine Optimization: Convergence with Content Strategy & Towards a Holistic Strengthening of Digital Capability

Valasys

AUGUST 9, 2019

Early 2010 saw Google enforcing stringent algorithms to get rid of spam-based optimization – in particular, the link-buying Black Hat SEO strategies that had become dreary & deteriorative. With the start of mid-2010, SEO & content strategists started working in conjunction , to complement each other.

Paid Content

Paid Content Marketing Budget Lead Ranking Top of Funnel

How to Write a Successful Executive Summary [Template + Example]

ClearVoice

MAY 7, 2020

Executive summaries are the first page (or pages) of a business plan or proposal. Let’s be honest: The executive summary is the most important part of a business plan. Not good for you, your company or the business plan to follow, which consequently, is now dead on arrival. What is an executive summary? Why does it matter?

Template

Template Examples Work Management Marketing Proposals

The 45 Inbound Marketing Terms You Should Know [Glossary]

Hubspot

SEPTEMBER 26, 2013

A personal blog or business blog will traditionally include regular entries of commentary, descriptions of events, or other material, such as photos and video. Business Blogging. Business blogging retains all the attributes of “regular” blogging, but adds a tasty layer of marketing strategy on top. Need an example?

Inbound Marketing

Inbound Marketing Top of Funnel Sales Management Marketing Automation Services

Inbound Marketers & Growth Hackers: A B2B Enterprise Needs Both

Valasys

JULY 25, 2019

While doing the basics is still critical & most important for businesses to maintain perennially healthy sales pipelines; the problem arises when conventional marketing tactics fail to deliver the desired output. Inbound marketing has been a boon to the unrelenting & non-idiosyncratic framework of modern B2B businesses.

Inbound Marketing

Inbound Marketing B2B Marketing Marketing AI WOMM

B2B Marketing Zone

Consumers May Not Trust Online Reviews Older Than 3 Months: Navigating the Reliability Conundrum

Convince and Convert Blog: Social Media Strategy and Social Media.

Webinars

Trending Sources

11 Reasons Why You Need a Facebook Company Page

Webinars

Crticial B2B Marketing Actions for the New Normal

Crticial B2B Marketing Actions for the New Normal

How B2B Marketers can Attract Gen Z to Improve Their Brand Value

3 Ways to Improve the Quality of Your Sales Leads

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince and Convert Blog: Social Media Strategy and Social Media.

Who's REALLY at Fault for GM's Facebook Ad Failure?

SEO beyond Search Engine Optimization: Convergence with Content Strategy & Towards a Holistic Strengthening of Digital Capability

How to Write a Successful Executive Summary [Template + Example]

The 45 Inbound Marketing Terms You Should Know [Glossary]

Inbound Marketers & Growth Hackers: A B2B Enterprise Needs Both

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